Regal Entertainment Group Invites “Sharknado” Fans to Tweet Reactions During a Special Event at Regal L.A. LIVE

  Regal Entertainment Group Invites “Sharknado” Fans to Tweet Reactions During
  a Special Event at Regal L.A. LIVE

    During innovative show, social media is welcomed inside Regal Cinemas

Business Wire

KNOXVILLE, Tenn. -- August 1, 2013

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor
owning and operating the largest theatre circuit in the United States, today
announces that Regal Cinemas L.A. LIVE will host an interactive event in which
guests are encouraged to share their reactions while viewing “Sharknado”
presented by The Asylum and NCM Fathom Events. Cast and crew members will also
attend the midnight show in downtown Los Angeles on Friday night and many of
them will be sharing their comments online while Syfy’s instant cult classic
is on the big screen.

“Usually we ask guests to keep the cell phones off during shows and not to
distract others. But for ‘Sharknado’ half the fun is sharing a reaction, and
hearing a riff from someone else,” stated Neal Pinsker senior vice president
for Regal Entertainment Group. “For this special event at Regal L.A. LIVE,
we’re setting the usual rules aside to let the audience share and really
become part of the entertainment. This ‘Sharknado’ event will also include
some biting comments from the film’s cast and crew tweeting their insights
live in the same theatre.”

The screening will feature brand-new, never-before-seen footage about the
making of “Sharknado.” Tickets are on sale now for approximately 200 Regal
Cinemas, United Artists and Edwards Theatres around the country. Regal’s list
of participating theatres is available online:

Guests at Regal L.A. LIVE will be encouraged to interact on Facebook, Twitter
and Instagram. During this one-night event, audience members can tweet using a
hash tag of #SharknadoRegal or by mentioning @RegalMovies.

“You don’t need to learn songs or dance steps like with ‘Rocky Horror Picture
Show’ to be in on the joke. With ‘Sharknado’ we expect audiences to have fun
in a different way by sharing their witty reactions,” said Chris Sylvia,
director of digital marketing for Regal Entertainment Group. “Regal has seen
great success with special programming through our partners at NCM Fathom
Events. And The Asylum is providing a unique form of entertainment for our
guests by whipping-up this pop culture event called ‘Sharknado’ that’s
swirling at the center of so much buzz.”

Produced by The Asylum and Syfy, SHARKNADO is the story of beachside bar
regulars including owner Fin (Ian Ziering, “Beverly Hills 90210”), bartender
Nova (Cassie Scerbo, “Make It Or Break It”) and local drunk George (John
Heard, “Home Alone”) as they team up with Fin’s ex-wife April (Tara Reid,
“Scrubs”) to investigate the ecological nightmare that has sharks swimming
through the streets of Los Angeles and falling from the skies. SHARKNADO had
its television premiere on Syfy on July 11 and became an instant cultural
phenomenon, lighting up Twitter, Facebook, and the blogosphere with rabid
discussion and rave reviews. Due to its overwhelming success, Syfy aired the
film twice more, on July 18 and 27.

For more information and to find out how to become a Regal Crown Club Member
to accumulate rewards for moviegoing loyalty, visit Regal’s website at

Tweet This: #Sharknado cast, crew and moviegovers tweet together live Friday
night at midnight @RegalMovies @LAlive

About Regal Entertainment Group:

Regal Entertainment Group (NYSE: RGC) operates the largest and most
geographically diverse theatre circuit in the United States, consisting of
7,340 screens in 576 theatres in 42 states along with Guam, Saipan, American
Samoa and the District of Columbia as of July 25, 2013. The Company operates
theatres in 46 of the top 50 U.S. designated market areas. We believe that the
size, reach and quality of the Company’s theatre circuit not only provide its
patrons with a convenient and enjoyable movie-going experience, but is also an
exceptional platform to realize economies of scale in theatre operations.

Photos/Multimedia Gallery Available:



Media Contact:
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
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