Alaska Airlines and The Nature Conservancy Partner to Preserve Hawaii's Coral Reefs

Alaska Airlines and The Nature Conservancy Partner to Preserve Hawaii's Coral

Partnership encourages travelers to go paperless and supports efforts to
remove invasive algae in Kaneohe Bay

PR Newswire

HONOLULU, Aug. 1, 2013

HONOLULU, Aug. 1, 2013 /PRNewswire/ -- Alaska Airlines and The Nature
Conservancy of Hawaii are teaming up to restore near-shore coral reefs, which
provide both recreation and sustenance to Hawaii's residents and visitors.
During the month of August, for every Alaska Airlines mobile application
downloaded, the airline will donate $1 to The Nature Conservancy of Hawaii,
with a minimum contribution of $30,000.

The contribution will support the Conservancy's work in Kaneohe Bay, on Oahu,
where two types of invasive algae are smothering the coral reefs. With help
from the Hawaii State Division of Aquatic Resources and University of Hawaii
scientists, a restoration team is using innovative underwater vacuums called
"Super Suckers" to clear the invasive seaweed off the reefs, and then seeding
the reefs with native sea urchins that feed on the algae and keep it from
growing back. Once home to some of the highest numbers and greatest diversity
of reef fish and coral on Oahu, the bay is under assault from the algae, which
forms thick, tangled mats that smother and kill coral. The Conservancy expects
to clear the north end of Kaneohe Bay of harmful algae by 2015.

"The Nature Conservancy would like to thank Alaska Airlines for its generous
support of our work to free Kaneohe Bay from the chokehold of invasive algae,"
said Suzanne Case, the Conservancy's Hawaii executive director. "They have an
exemplary record as good stewards of the environment."

Along with protecting Hawaii's coral reefs, the partnership also aims to make
Alaska Airlines a greener airline by encouraging customers to use Alaska'
mobile app instead of printing paper boarding passes. The vast majority of
airports Alaska Airlines serves are equipped to accept electronic boarding
passes. Customers can learn more and download Alaska Airlines' apps for the
iPhone and Android devices at .

"Our commitment to Hawaii goes far beyond flying airplanes to and from the
West Coast," said Brad Tilden, president and CEO of Alaska Airlines. "We
understand the contribution Hawaii's environment makes to its economy and
quality of life. That's why we are proud to partner with The Nature
Conservancy. Their work to restore Kaneohe Bay and protect the state's
environment benefits future generations of residents and visitors alike."

Alaska Airlines has been a strong supporter of The Nature Conservancy for 24
years and has been a member of the Hawaii chapter's Corporate Council for the
Environment since 2011. The council is a statewide group of business leaders
who recognize the vital link between Hawaii's environment and its economy.

The carrier has made significant strides in reducing its impact on the
environment in recent years. Last week, Alaska Airlines became the first
airline to sign an agreement with Hawaii BioEnergy LLC to purchase sustainable
biofuel for its Hawaii flights. Learn more about the announcement at

Editor's Note: An image of Alaska Airlines' electronic boarding pass can be
downloaded from the carrier's online image gallery at

About The Nature Conservancy
The Nature Conservancy is a leading conservation organization working around
the world to protect ecologically important lands and waters for nature and
people. The Conservancy and its more than 1 million members have protected
nearly 120 million acres worldwide. Visit The Nature Conservancy of Hawaii on
the web at

About Alaska Airlines
Alaska Airlines offers 22 roundtrip flights a day to Hawaii's four major
islands from Anchorage and seven West Coast cities, making Hawaii its second
most-served state after California. Together with its partner regional
airlines, Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK),
serves 95 cities through an expansive network in Alaska, the Lower 48, Hawaii,
Canada and Mexico. Alaska Airlines has ranked "Highest in Customer
Satisfaction Among Traditional Network Carriers" in the J.D. Power and
Associates North America Airline Satisfaction StudySM for six consecutive
years from 2008 to 2013. For reservations, visit For more
news and information, visit the Alaska Airlines Newsroom at

Grady Timmons (Nature Conservancy)
(808) 587-6237;

Bobbie Egan (Alaska Airlines)
(206) 392-5134;

Daniel Chun (Alaska Airlines)
(808) 946-5001;

SOURCE Alaska Airlines

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