AdMedia Partners Advises Search Discovery in Sale of its Satellite Tag Manager to Adobe M&A firm advises on sale of leading tag management technology that will be integrated into Adobe Marketing Cloud Business Wire NEW YORK -- August 1, 2013 M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it acted as exclusive financial advisor to Search Discovery, Inc., in the sale of its Satellite tag management technology to Adobe Systems Incorporated. Launched in 2012, Satellite quickly established itself as a leader in tag management solutions for marketers. Major corporations choose to use Satellite because of its superior capabilities as compared with competitors and the business was successful despite the lack of any outside investment. Adobe’s Digital Marketing Blog has a post indicating that it will be incorporating this intelligent tag management solution into Adobe Marketing Cloud (see http://adobe.ly/1cgzeex). Seth Alpert, Managing Director of AdMedia, said, “Adobe recognized Satellite’s significant advantages over competing tag management solutions and moved quickly to acquire the technology and the people who conceived of and developed it.” ABOUT SEARCH DISCOVERY Search Discovery is a technology-enabled digital marketing services company with expertise in search, social, mobile marketing and web analytics. In addition to Satellite, the company has developed Doppler Mobile Analytics, which provides marketers with a unique look at how visitors interact with their mobile site. For more information, visit www.searchdiscovery.com. ABOUT SATELLITE Satellite was built for marketers by marketers who had hands-on experience implementing web analytics tools, testing tools, and more on hundreds of the biggest and most complex websites in the world. They aimed to simplify the overly complicated, technical, and slow process of working with these tools, and to empower marketers to own the tools that are so important to their success. ABOUT ADOBE SYSTEMS INCORPORATED Adobe is one of the largest software companies in the world, with 2012 revenue of $4.4 billion. It is a market leader in two emerging categories, Digital Media and Digital Marketing, and provides its customers with a real competitive advantage, positioning Adobe for continued growth well into the future. ABOUT ADMEDIA PARTNERS Founded in 1990, AdMedia is a leading M&A advisory firm serving the marketing services, advertising, marketing technology, media and information sectors. AdMedia has completed over 180 transactions for clients valued in excess of $8 billion since 1999. For more information, visit www.admediapartners.com. Contact: AdMedia Partners Seth Alpert, 212-759-1870 Managing Director email@example.com
AdMedia Partners Advises Search Discovery in Sale of its Satellite Tag Manager to Adobe
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