AdMedia Partners Advises Search Discovery in Sale of its Satellite Tag Manager to Adobe

  AdMedia Partners Advises Search Discovery in Sale of its Satellite Tag
  Manager to Adobe

M&A firm advises on sale of leading tag management technology that will be
integrated into Adobe Marketing Cloud

Business Wire

NEW YORK -- August 1, 2013

M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it acted
as exclusive financial advisor to Search Discovery, Inc., in the sale of its
Satellite tag management technology to Adobe Systems Incorporated.

Launched in 2012, Satellite quickly established itself as a leader in tag
management solutions for marketers. Major corporations choose to use Satellite
because of its superior capabilities as compared with competitors and the
business was successful despite the lack of any outside investment.

Adobe’s Digital Marketing Blog has a post indicating that it will be
incorporating this intelligent tag management solution into Adobe Marketing
Cloud (see

Seth Alpert, Managing Director of AdMedia, said, “Adobe recognized Satellite’s
significant advantages over competing tag management solutions and moved
quickly to acquire the technology and the people who conceived of and
developed it.”


Search Discovery is a technology-enabled digital marketing services company
with expertise in search, social, mobile marketing and web analytics. In
addition to Satellite, the company has developed Doppler Mobile Analytics,
which provides marketers with a unique look at how visitors interact with
their mobile site. For more information, visit


Satellite was built for marketers by marketers who had hands-on experience
implementing web analytics tools, testing tools, and more on hundreds of the
biggest and most complex websites in the world. They aimed to simplify the
overly complicated, technical, and slow process of working with these tools,
and to empower marketers to own the tools that are so important to their


Adobe is one of the largest software companies in the world, with 2012 revenue
of $4.4 billion. It is a market leader in two emerging categories, Digital
Media and Digital Marketing, and provides its customers with a real
competitive advantage, positioning Adobe for continued growth well into the


Founded in 1990, AdMedia is a leading M&A advisory firm serving the marketing
services, advertising, marketing technology, media and information sectors.
AdMedia has completed over 180 transactions for clients valued in excess of $8
billion since 1999. For more information, visit


AdMedia Partners
Seth Alpert, 212-759-1870
Managing Director
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