Honda/Tohatsu Outboard Sales Business Agreement Statement

          Honda/Tohatsu Outboard Sales Business Agreement Statement

  PR Newswire

  LONDON, July 31, 2013

LONDON, July 31, 2013 /PRNewswire/ --

Honda Motor Company today announced that it has entered into an agreement to
supply Tohatsu Corporation with Honda outboard engines, from 60 horsepower
through to 250 horsepower. These will be for sale globally under the Tohatsu
brand name and Tohatsu product styling.

Martin Sanders, General Manager of Honda Motor Europe Power Equipment stated,
"This link is not a new one with Tohatsu, Honda Marine has a historical
business relationship with Tohatsu in Japan and co-operational relationship
with dealers in the USA. This new agreement is an extension of that existing
relationship. This initiative will provide an opportunity to expand and
strengthen Honda`s Marine business, supporting our future operations."

Sales will begin in 2014, when Tohatsu branded Honda outboards will be sold
and serviced via the Tohatsu dealer network in a number of countries

Since the inception of Honda Marine in 1964, Honda has been committed to
offering consumers four-stroke outboard engine technology with high fuel
efficiency, quiet operation and low emissions, with legendary durability,
quality and reliability.

For more information visit


Lucy Powell, +44-(0)1753-590-489
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