Big Data Generates a Big Return on Investment for Splunk Customers

  Big Data Generates a Big Return on Investment for Splunk Customers

 Featured Case Studies Include 500 Percent ROI and $14 million Annual Savings

Business Wire

SAN FRANCISCO -- July 31, 2013

Splunk Inc. (NASDAQ: SPLK), the leading software platform for real-time
operational intelligence, today announced the results of a return on
investment study of Splunk customers. The case studies include a mobile
provider that achieved 500 percent ROI, a financial services company that
saves $6 million annually and an online travel company that saves $14 million
a year, all using Splunk® Enterprise. Read the ROI stories today on the Splunk

Industry analyst firm Enterprise Management Associates (EMA) conducted the
independent research, documenting ROI case studies on more than a dozen Splunk
customers who are experiencing big business benefits from using Splunk
software to collect, index, monitor and analyze their machine data.

“In our analyses of Splunk deployments, we consistently saw a return on
investment of 200 percent or more in the first year,” said Jim Frey, vice
president of research, EMA. “In our experience, it is uncommon to see such
consistent enterprise software ROI across such a range of industries and use
cases. Splunk customers, however, readily pointed to both hard and soft ROI,
which is a testament to the impact a machine data platform like Splunk
Enterprise can make in organizations large and small.”

The most significant results are within a global online travel company that
achieved a quantifiable ROI of $14 million in the first year, more than 25
times its initial investment in Splunk software. The company uses Splunk
Enterprise to index and monitor hundreds of thousands of data sources for root
cause analysis, performance, digital intelligence and business analytics. At
the time of the study, the Splunk platform had analyzed more than 139 billion

A large financial services company reports an ROI of $6 million annually. The
company uses Splunk Enterprise to monitor the performance of its web
application servers. With Splunk Enterprise, the IT team reduced monthly
outage time from 70 minutes to 10-15 minutes and reduced the time to repair
issues from 50-60 minutes to 20 minutes, resulting in significant increases in
revenue and profits., an award-winning online destination for car shoppers, achieved a 200
percent return on investment in less than a year by saving nearly $250,000. uses Splunk Enterprise to automate data collection, monitoring and
analytics across the organization.

Ceryx, a leader in unified communications and collaboration solutions,
exceeded a 3x return on its initial Splunk investment with annual savings of
more than $325,000. Ceryx uses the Splunk platform to trace messages through
its popular Email Firewall service, which monitors email flow to identify and
protect Ceryx customers from spam and illicit email.

With high demand for its “no signed contracts, no limits” mobile phone service
and dedicated music phone plan Muve Music, Cricket Communications realized
more than 500 percent ROI and annual savings of $1.3 million after deploying
Splunk Enterprise to keep its automated order processing system running
smoothly. Using Splunk software, Cricket Communications quickly identifies and
better understands system degradation or failures.

In the healthcare management industry, HealthTrans, the fourth largest
pharmacy benefits provider in the U.S., cut mean time to resolution from
several hours to five minutes. HealthTrans was previously experiencing
application problems with its online claims processing system up to 15 times
per week, a number which was cut to five after monitoring and analyzing
machine data in Splunk Enterprise. HealthTrans also saves $280,000 annually by
utilizing Splunk software’s ability to scale linearly across commodity
hardware to drastically reduce its usage of a high end SAN.

“Like many Splunk customers, several of the companies studied by EMA and
featured on our website began using Splunk Enterprise to solve one problem in
one team or department but quickly realized the ROI of Splunk software and
expanded it across the entire organization,” said Steve Sommer, chief
marketing officer, Splunk. “We are delighted that our customers obtain such
tremendous value from Splunk software and are willing to share their success
stories so others can benefit.”

Register for .conf2013, the 4th Annual Splunk Worldwide Users' Conference, to
hear more customer stories firsthand and to share your own. .conf2013 will
feature more than 100 sessions by Splunk customers, partners, experts and
employees. .conf2013will be held September 30 through October 3, 2013, at The
Cosmopolitan in Las Vegas.

About Splunk Inc.

Splunk Inc. (NASDAQ: SPLK) provides the engine for machine data™. Splunk®
software collects, indexes and harnesses the machine-generated big data coming
from the websites, applications, servers, networks, sensors and mobile devices
that power business. Splunk software enables organizations to monitor, search,
analyze, visualize and act on massive streams of real-time and historical
machine data. 5,600 enterprises, universities, government agencies and service
providers in over 90 countries use Splunk Enterprise to gain Operational
Intelligence that deepens business and customer understanding, improves
service and uptime, reduces cost and mitigates cybersecurity risk. Splunk
Storm®, a cloud-based subscription service, is used by organizations
developing and running applications in the cloud.

To learn more, please visit

Splunk, Splunk>, Splunk Storm, Listen to Your Data, SPL and The Engine for
Machine Data are trademarks and registered trademarks of Splunk Inc. in the
United States and other countries. All other brand names, product names, or
trademarks belong to their respective owners. © 2013 Splunk Inc. All rights


Splunk Inc.
Tom Stilwell, 415-852-5561
Ken Tinsley, 415-848-8476
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