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New JBS Cedar River Farms(R) Natural Beef Website Highlights Quality, Consistency

New JBS Cedar River Farms(R) Natural Beef Website Highlights Quality,
Consistency

GREELEY, Colo., July 31, 2013 (GLOBE NEWSWIRE) -- JBS USA announces the launch
of CedarRiverFarms.com, an interactive website that highlights our premium
Cedar River Farms^® Natural Beef program. The website serves as an easy-to-use
sales resource and informational tool for retail and foodservice operators, as
well as a useful source of information for consumers.

"With the launch of CedarRiverFarms.com, we dispel the mystery of Natural
beef," said John Punis, director of Natural beef brands at JBS USA Beef. "This
new site explains our Natural approach to producing consistently superior
beef, shares delicious consumer recipes and provides our customers with a
valuable resource to make their business stronger."

Cedar River Farms^® is known for a quality and consistency that provides a
true point of difference for retailers and foodservice operators. In a recent
study, Colorado State University evaluated Cedar River Farms^® Natural Beef
against conventional beef to quantify the difference in performance in areas
including tenderness, cutting yields, product conformation and cook yield.
CedarRiverFarms.com explains the results and how the superior quality and
consistency of Cedar River Farms^® can positively impact the business of our
customers.

"Consumers want to feel good about the food they serve their families and have
confidence in the quality of the beef they purchase," Punis said.
"CedarRiverFarms.com describes how Natural beef provides a higher quality,
more consistent product as well as a delicious meal that families can enjoy
time and time again."

Cedar River Farms^® Natural Beef is a product of JBS USA, an indirect,
wholly-owned subsidiary of JBS S.A., the world's leading animal protein
processor. JBS USA is a leading processor of beef, pork and lamb in the U.S.,
a leading processor of beef in Canada and a leading processor of beef and lamb
in Australia. JBS USA processes, prepares, packages and delivers fresh,
further-processed and value-added beef and pork products for sale to customers
in more than 100 countries on five continents. JBS USA is also a majority
shareholder of Pilgrim's Pride Corporation, the second largest poultry company
in the U.S. For more information, visit www.jbssa.com.

For additional details about Cedar River Farms^® Natural Beef, please contact
John Punis, JBS USA Director of Natural Beef Brands, at (970) 347-5480.

CONTACT: John Punis, JBS USA Director of Natural Beef Brands
         (970) 347-5480

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