DreamWorks Animation Appoints Paul Kurzawa As Head Of Retail Development & Entertainment

  DreamWorks Animation Appoints Paul Kurzawa As Head Of Retail Development &

Kurzawa Tasked with Expanding Brand into Retail Environment

PR Newswire

GLENDALE, Calif., July 31, 2013

GLENDALE, Calif., July 31, 2013 /PRNewswire/ --DreamWorks Animation (Nasdaq:
DWA) has named Paul Kurzawa to the newly created position of Head of Retail
Development & Entertainment. Kurzawa previously served as Chief Operating
Officer for Caruso Affiliated, overseeing all aspects of the company's diverse
portfolio of real estate assets, including The Grove in Los Angeles, one of
the most highly productive and successful retail shopping centers in the
United States. In his new role, Kurzawa will be responsible for the Company's
worldwide retail brand development and integration initiatives.

(Photo: http://photos.prnewswire.com/prnh/20130731/LA56582)

This appointment continues a singular focus for DreamWorks Animation: to
leverage the strength of its brand equity around the globe. Kurzawa and his
team are tasked with exploring distinctive integration opportunities for the
Company's growing branded family entertainment portfolio with top retail
destinations and developments throughout the world. DreamWorks Animation's IP
roster features the blockbuster franchise properties of Shrek, Madagascar,
Kung Fu Panda, How to Train Your Dragon and Puss in Boots in addition to the
extensive collection of beloved classic titles, including Where's Waldo?,
Olivia, Noddy and Postman Pat and holiday classics including Santa Claus is
Comin' to Town.

"As soon as we made the decision to expand our brand into the retail space,
there was no doubt in my mind that we needed Paul Kurzawa," said DreamWorks
Animation Chief Executive Officer Jeffrey Katzenberg. "Caruso Affiliated has
successfully redefined the shopping experience in the United States and Paul,
the protege of its founder Rick Caruso, will now lead our efforts to take the
powerful DreamWorks brand and do the same thing for families across the
world. We could not be happier to have him on our team leading the charge for
this new initiative."

"I am thrilled to lead the team who will draw upon the rich brand equity of
DreamWorks Animation to create the most distinctive shopping destinations in
the world," added Kurzawa. "When you create unique shopping experiences,
people develop an emotional attachment that keeps them coming back with their
friends and loved ones. For years, shopping center owners and developers have
struggled with how to differentiate their properties and keep them relevant,
and I have no doubt that DreamWorks Animation's incredible portfolio will
bring that magic to these unique shopping destinations."

Kurzawa has more than 20 years of experience working for the most highly
respected and successful retail shopping center developers in the world
including Westfield, Jones Lang Lasalle, Lend Lease and Caruso Affiliated.
During his tenure at Caruso, The Grove and Americana at Brand in Los Angeles
both ranked in the top 10 highest sales performing shopping centers in the
world (ICSC Shopping Centers Today September 2012).

About DreamWorks Animation

DreamWorks Animation (Nasdaq: DWA) creates high-quality entertainment,
including CG animated feature films, television specials and series and live
entertainment properties, meant for audiences around the world. The Company
has world-class creative talent, a strong and experienced management team and
advanced filmmaking technology and techniques. DreamWorks Animation has been
named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for
five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list.
All of DreamWorks Animation's feature films are produced in 3D. The Company
has theatrically released a total of 27 animated feature films, including the
franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your
Dragon, Puss In Boots, and The Croods.

SOURCE DreamWorks Animation SKG

Contact: Allison Rawlings, +1-818-695-3278, allison.rawlings@dreamworks.com,
or Matt Lifson, +1-818-695-6576, matt.lifson@dreamworks.com, both of
DreamWorks Animation
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