Baidu Announces Pricing of US$1 Billion Notes Offering

            Baidu Announces Pricing of US$1 Billion Notes Offering

PR Newswire

BEIJING, July 31, 2013

BEIJING, July 31, 2013 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU) ("Baidu" or
the "Company"), the leading Chinese language Internet search provider, today
announced the pricing of its public offering of US$1 billion aggregate
principal amount of 3.250% notes due 2018. The notes have been registered
under the U.S. Securities Act of 1933, as amended, and are expected to be
listed on the Singapore Exchange Securities Trading Limited.

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The Company expects to receive net proceeds from the offering of approximately
US$994.4 million, after deducting underwriting discounts and commissions and
estimated net offering expenses. The Company intends to use the net proceeds
from the offering for general corporate purposes, including merger and
acquisition activities.

The joint bookrunners of the offering are J.P. Morgan Securities LLC and
Goldman Sachs (Asia) L.L.C.

The Company has an effective shelf registration statement on Form F-3
(including a base prospectus) on file with the U.S. Securities and Exchange
Commission (the "SEC") and has filed a related preliminary prospectus
supplement with the SEC for the offering of the notes. When available, the
final prospectus supplement for the offering of the notes will be filed with
the SEC. The offering is being made only by means of the prospectus supplement
and accompanying base prospectus. Before you invest, you should read the
prospectus supplement and accompanying base prospectus and other documents
that the Company has filed with the SEC for more complete information about
the Company and the offering. You may obtain these documents free of charge by
visiting EDGAR on the SEC website at Alternatively, the Company
or any underwriter or dealer participating in the offering will arrange to
send an investor the prospectus supplement and accompanying base prospectus if
the investor makes such request by calling 1-866-471-2526.

This announcement is not an offer of the securities for sale in the United
States of America and shall not constitute an offer to sell or the
solicitation of an offer to buy, nor shall there be any sale of, these
securities in any state or jurisdiction in which such offer, solicitation or
sale would be unlawful prior to registration or qualification under the
securities laws of any such state or jurisdiction. The securities referred to
herein have not been and will not be registered under the applicable
securities laws of any jurisdiction outside of the United States of America.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a
technology-based media company, Baidu aims to provide the best way for people
to find information. In addition to serving individual Internet search users,
Baidu provides an effective platform for businesses to reach potential
customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the
symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and similar
statements. Among other things, the description of the offering in this
announcement contains forward-looking statements. Baidu may also make written
or oral forward-looking statements in its periodic reports to the SEC, in its
annual report to shareholders, in press releases and other written materials
and in oral statements made by its officers, directors or employees to third
parties. Statements that are not historical facts, including statements about
Baidu's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties. A number
of factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not limited to the
following: our proposed use of proceeds from the sale of debt securities; our
growth strategies, our strategies for investing in and acquiring complementary
businesses and assets and our ability to execute these strategies; our future
business development, including development of new products and services; our
ability to attract and retain users and customers; competition in the Chinese
language Internet search markets; competition for online marketing customers;
changes in our revenues and certain cost or expense items as a percentage of
our revenues; the outcome of ongoing, or any future, litigation or
arbitration; the expected growth of the Chinese language Internet search
market and the number of Internet and broadband users in China; Chinese
governmental policies relating to the Internet and Internet search providers
and general economic conditions in China and elsewhere. Further information
regarding these and other risks is included in our annual report on Form 20-F,
Form F-3 and other documents filed with the SEC. All information provided in
this press release is as of the date of the press release, and Baidu
undertakes no duty to update such information, except as required under
applicable law.

For investor and media inquiries, please contact:


Victor Tseng
Baidu, Inc.
Tel: +86-10-5992-7244

Nick Beswick
Brunswick Group LLC
Tel: +86-10-5960-8600


Cindy Zheng
Brunswick Group LLC
Tel: +1-212-333-3810

SOURCE Baidu, Inc.

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