DreamWorks Animation Teams with Hasbro for Two Tentpole Franchise Properties

  DreamWorks Animation Teams with Hasbro for Two Tentpole Franchise Properties

      Leading Branded Play Powerhouse Comes Aboard for B.O.O.: Bureau of
                      Otherworldly Operations and Trolls

Business Wire

GLENDALE, Calif. & PAWTUCKET, R.I. -- July 31, 2013

In a powerful ghost and troll combo pack, Hasbro, Inc., (NASDAQ: HAS) a
leading branded play company, and DreamWorks Animation (NASDAQ: DWA) have
entered into an agreement to create toys and games inspired by DreamWorks
Animation’s B.O.O.: Bureau of Otherworldly Operations and Trolls properties.
Through this deal, Hasbro will unveil franchise-inspired product lines across
major toy categories, with theatrical releases supporting B.O.O. and Trolls
arriving in theaters in 2015 and 2016, respectively.

“B.O.O. and Trolls are incredible properties and we are thrilled to be
collaborating with DreamWorks at the very early stages of these great
franchises,” said Samantha Lomow, Senior Vice President of Global Brand
Strategy and Marketingat Hasbro. “Both properties offer rich and expansive
play patterns and we cannot wait to get started.”

“This dual franchise agreement reflects our excitement for these two amazing
brands, and the opportunity to join forces with Hasbro is truly huge,” said
Michael Connolly, head of global consumer products for DreamWorks Animation.
“These franchises lend themselves to endless possibilities at retail, and kids
will be lining up see what Hasbro has in store for the coming years.”

B.O.O.: Bureau of Otherworldly Operations is the super classified agency
you've never heard of and certainly never seen. Dedicated to protecting the
Universe from evil hauntings, the agents of B.O.O. have a secret weapon: they
are ghosts themselves! When B.O.O. faces its biggest threat yet – an
uber-villain who has a ghastly plan up his ghostly sleeve -- top agent Jackson
Moss (Seth Rogen) and his wacky partner Watts (Melissa McCarthy) team up for
the job. Now, this duo must use every trick in their arsenal to defeat Drake’s
powerful ghost army and save their home from becoming a literal ghost town.

DreamWorks Animation also recently announced the acquisition of the Trolls
franchise. The Troll doll phenomenon was born in 1959 when Danish fisherman
and woodcutter Thomas Dam, too poor to afford a Christmas present for his
young daughter Lajla, carved a doll for her based on the legendary
Scandinavian troll. This modern-day Geppetto couldn’t have imagined that the
Troll dolls would soon become one of the biggest toy crazes of the 1960s. The
Trolls experienced a resurgence in the 1990s, and in 2003, the Toy Industry of
America named Trolls on its list of One Hundred of the Century’s Most
Treasured Toys. Their uniquely endearing faces and shocks of colorful hair
continue to capture the hearts and imaginations of fans with rare Troll dolls
still being coveted by collectors around the globe.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the creative
expression of the Company’s world class brand portfolio, including
TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF
and LITTLEST PET SHOP. From toys and games, to television programming, motion
pictures, digital gaming and a comprehensive licensing program, Hasbro strives
to delight its global customers with innovative play and entertainment
experiences, in a variety of forms and formats, anytime and anywhere. The
Company's Hasbro Studios develops and produces television programming for more
than 170 markets around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is helping to
build a safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has been
recognized for its efforts by being named one of the "World's Most Ethical
Companies" and is ranked as one of Corporate Responsibility Magazine's "100
Best Corporate Citizens." Learn more at www.hasbro.com.

HAS-PR

Hasbro, Inc. Caution Concerning Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are made on the basis of Hasbro’s current
expectations regarding future events, including potential performance, and
Hasbro’s ability to achieve its other financial and business goals. These
statements are subject to significant risks and uncertainty, and Hasbro’s
actual actions or results may differ materially from those expected or
anticipated in the forward-looking statements due to both known and unknown
risks and uncertainties. Specific factors that might cause such a difference
include changes in release schedules, increased costs or difficulties
associated with developing and releasing the media initiatives described in
this press and introduce brands, products and product lines which achieve and
sustain interest from retailers and consumers, Hasbro’s ability to
manufacture, source and ship products in a timely and cost-effective manner
and customers' and consumers' acceptance and purchase of those products in
quantities and at prices that will be sufficient to profitably recover
development, manufacturing, marketing, royalty and other costs, and other
risks and uncertainties as may be detailed from time to time in Hasbro’s
public announcements and Securities and Exchange Commission filings, including
Hasbro’s most recent annual report on Form 10-K and its most recent quarterly
reports on Form 10-Q. Hasbro undertakes no obligation to make any revisions to
the forward-looking statements contained in this release or to update them to
reflect events or circumstances occurring after the date of this release.

About DreamWorks Animation

DreamWorks Animation creates high-quality entertainment, including CG animated
feature films, television specials and series and live entertainment
properties, meant for audiences around the world. The Company has world-class
creative talent, a strong and experienced management team and advanced
filmmaking technology and techniques. DreamWorks Animation has been named one
of the “100 Best Companies to Work For” by FORTUNE® Magazine for five
consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. All of
DreamWorks Animation’s feature films are produced in 3D. The Company has
theatrically released a total of 27 animated feature films, including the
franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your
Dragon, Puss In Boots, and The Croods.

DreamWorks Animation SKG, Inc. Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. The Company’s plans,
prospects, strategies, proposals and our beliefs and expectations concerning
performance of our current and future releases and anticipated talent,
directors and storyline for our upcoming films and other projects, constitute
forward-looking statements.These statements are based on current
expectations, estimates, forecasts and projections about the industry in which
we operate and management's beliefs and assumptions. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions which are difficult to predict. Actual results may vary materially
from those expressed or implied by the statements herein due to changes in
economic, business, competitive, technological and/or regulatory factors, and
other risks and uncertainties affecting the operation of the business of
DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience
acceptance of our films, our dependence on the success of a limited number of
releases each year, the increasing cost of producing and marketing feature
films, piracy of motion pictures, the effect of rapid technological change or
alternative forms of entertainment and our need to protect our proprietary
technology and enhance or develop new technology. In addition, due to the
uncertainties and risks involved in the development and production of animated
feature projects, the release dates for the projects described in this
document may be delayed. For a further list and description of such risks and
uncertainties, see the reports filed by us with the Securities and Exchange
Commission, including our most recent annual report on Form 10-K and our most
recent quarterly reports on Form 10-Q. DreamWorks Animation is underno
obligation to, and expressly disclaims any obligation to, update or alter its
forward-looking statements, whether as a result of new information, future
events, changes in assumptions or otherwise.

Contact:

Hasbro (News Media)
Julie Duffy, 401-727-5931
jduffy@hasbro.com
or
Hasbro (Investor Relations)
Debbie Hancock, 401-727-5464
dhancock@hasbro.com
or
DreamWorks Animation
Matt Lifson, 818-695-6576
matt.lifson@dreamworks.com
or
DreamWorks Animation Investor Relations
Shannon Olivas, 818-695-3658
Shannon.olivas@dreamworks.com