European Sustainable Brands Community Leaders to Gather for World-Renowned Brand Innovation Conference

  European Sustainable Brands Community Leaders to Gather for World-Renowned
  Brand Innovation Conference

Industry executives convening in London this November to explore brand success
                 through environmental and social innovation

Business Wire

SAN FRANCISCO -- July 31, 2013

Sustainable Brands® announced today that the Sustainable Brands London
conference is set to convene November 18-19, 2013 at the Lancaster London. The
conference theme, From Revolution to Renaissance, will focus on positive
shifts currently taking place in product and service innovation and marketing,
as well as provide examples of purpose-driven brand innovation that is
reinvigorating global and local economies.

BASF, the world's leading chemical company, is once again Platinum Sponsor of
the event. Demonstrating BASF’s strong commitment to collaborate with value
network partners across the many market sectors it serves, they bring to
market new solutions for conserving resources, ensuring nutrition and
improving quality of life. BASF creates chemistry for a sustainable future and
supports its’ value network partners with enabling tools as well, such as
their Sustainability,Eco-Efficiency, Traceability (S.E.T.) initiative.

The Guardian Sustainable Business, a global network for business leaders at
the cutting-edge of positive change, is the Platinum Media Partner for the
conference. MARS, L’Oreal and Dragon Rouge have also confirmed as Gold level
pre-launch sponsors, with others soon to be announced. The Advisory Board for
SB London includes senior executives from Adidas, Coca-Cola, Forum for the
Future, Kingfisher plc, Unilever, Sainsbury, Philips and SustainAbility.

The Sustainable Brands community is growing globally with actively engaged
business leaders from every continent pursuing a path toward purpose embedded
brand innovation and communication in support of the next economy. This marks
the second year the UK/European community will gather together in London. As
many as 2,000 are expected to convene either physically, or virtually, which
represents a key opportunity for carrying forward the ongoing conversation
about unfolding market drivers and leading-edge strategies for building
business, brand and societal value by innovating for sustainability.

“The UK and Europe have been leaders in driving many of the regulatory and
organizational changes needed if we are to find our way to a flourishing
future.” said KoAnn Vikoren Skrzyniarz, Founder of Sustainable Brands. “The
barely tapped opportunity is for brands to leverage their power to help drive
continued product and service innovation, influence their supply chains, and
work with their communications teams and distribution partners to begin to
influence a shift in consumer demand and behavior. Our global community has
been leading the way on these issues since 2007 and it’s exciting to see now
the volume of conversation on these topics is beginning to pick up.”

Topics of discussion in November include quickly-evolving opportunities and
challenges in creating, measuring and communicating brand value, customer
trust and reputation; new forms of shared value throughout the supply chain;
imaginative social innovation in response to economic gloom and high
unemployment; brand led positive behavior change that also delivers customer
loyalty; and new bold visions of restorative, 'net positive' business models
with profit, as well as environmental and social benefits baked in by design.

Registration is now open and sponsorship opportunities are still available.
Business leaders looking for integrated approaches to sustainability
challenges are encouraged to register early. Group discounts are available.
More information can be found on the Sustainable Brands website at

About Sustainable Brands

Sustainable Brands® is the premier global community of brand innovators who
are shaping the future of commerce worldwide. Since 2006, our mission has been
to inspire, engage and equip today’s business and brand leaders to prosper for
the near and long term by leading the way to a better future. Digitally
published news articles and issues-focused conversation topics,
internationally known conferences and regional events, a robust e-learning
library and peer-to-peer membership groups all facilitate community learning
and engagement throughout the year. Sustainable Brands is hosted by
Sustainable Brands Worldwide, a division of Sustainable Life Media
headquartered in San Francisco, CA.


Sustainable Brands
Marie Perriard, 415-626-2212
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