Telefonica O2 UK Extends Relationship with Ruckus Wireless, Taking Smart Wi-Fi
to Canary Wharf
O2 Leverages Ruckus Smart Wi-Fi Indoor and Outdoor Products to Offer
Best-in-Class, Free Wi-Fi in Premier Business and Retail District in Central
LONDON and SUNNYVALE, Calif., July 31, 2013
LONDON and SUNNYVALE, Calif., July 31, 2013 /PRNewswire/ --Ruckus Wireless,
Inc. (NYSE: RKUS) announced today O2 Wi-Fi (O2), the commercial brand for
Telefonica UK, has selected and is deploying high capacity indoor and outdoor
Ruckus Smart Wi-Fi products for its free Wi-Fi service in and around London's
Canary Wharf, one of the world's premier business and shopping districts. The
agreement between Canary Wharf Group, the owners and developers of Canary
Wharf, and Telefonica O2 UK will see the new Wi-Fi network target a working
population of over 100,000 people in an increasingly data-hungry mobile device
The new landmark project follows a previously successful high-density Wi-Fi
deployment by O2 and Ruckus Wireless, deployed last summer ahead of the 2012
Olympics, to provide reliable Wi-Fi access within high-density locations
across the boroughs of Westminster, Kensington and Chelsea—a deployment that
ultimately became Europe's largest free Wi-Fi zone.
Targeted for deployment by the end of this summer, O2's Wi-Fi service using
Ruckus-patented Smart Wi-Fi products and technology will meet the needs of
some of the world's leading professional services, financial, technology,
media and telecoms firms located in Canary Wharf. O2 will also provide free
Wi-Fi for the tens of thousands of weekly visitors to the cafes, shops, bars
and restaurants that populate the Wharf in the evenings and on weekends. O2
will build a carrier-grade Ruckus Smart Wi-Fi infrastructure for both indoor
and outdoor use.
Ruckus Wireless is one of the few global Wi-Fi suppliers offering a
carrier-class Wi-Fi system that combines indoor and outdoor products that meet
O2's architectural challenges within Canary Wharf. With Ruckus Smart Wi-Fi, O2
can better provide uninterrupted, reliable Wi-Fi coverage, and assure
best-in-class performance and availability.
O2 will be offering free Wi-Fi access in all Canary Wharf public areas,
including four shopping malls that house over 240 cafes, bars and restaurants,
and leading retailers, plus 20 acres of outdoor parks and plazas.
With its Ruckus Smart Wi-Fi network, O2 will be able to automatically connect
registered users so shoppers, visitors, residents and workers will only need
to sign up once to get online. Another key part of the network infrastructure
is Ruckus BeamFlex™, the company's patented Smart Wi-Fi antenna array
technology that enables extended range and stronger signal strength to enable
higher speeds to client devices, both of which are important in high-density
applications like Canary Wharf.
For indoor coverage, O2 has selected Ruckus ZoneFlex™ 7363 indoor 802.11n
Smart Wi-Fi access points (APs). These are sleek, low-profile APs offering
dual-band (5 GHz/2.4 GHz) support and automatic prioritization of VoIP and
video traffic. O2 also chose them because they are aesthetically pleasing – an
important consideration in order for them to blend in discreetly across Canary
Wharf's many stylishly designed buildings.
For the outdoor Ruckus Smart Wi-Fi deployments at Canary Wharf, O2 will deploy
the Ruckus ZoneFlex 7782-N, a compact and lightweight outdoor AP that combines
Ruckus specialized smart sector antenna technology that narrowly focuses Wi-Fi
signals within a 30-degree beam width with advanced software capabilities that
optimize capacity and minimize interference, including predictive channel
selection (ChannelFly™). The ZoneFlex 7782-N was designed with high-density
outdoor deployments like Canary Wharf in mind.
To manage the outdoor infrastructure, O2 will use the Ruckus SmartCell™
Gateway (SCG) 200, a highly scalable WLAN controller and Wi-Fi gateway. A
single Ruckus SCG 200 is capable of managing 10,000 access points and hundreds
of thousands of users with an aggregate throughput of 20 Gbps per 2RU's of
rack space, offering a robust and scalable WLAN controller architecture
perfectly suited for the demands of the Canary Wharf user environment.
"O2 sees Ruckus Smart Wi-Fi as one of the essential access technologies within
our portfolio needed to increase subscribers' satisfaction and deepen the
relationship between our business customers and their clients," said Gavin
Franks, managing director at O2 Wi-Fi. "The selection of Ruckus for the Canary
Wharf project is a logical extension of our public Wi-Fi infrastructure
throughout London. The addition of the Ruckus SmartCell Gateway system gives
us a scalable platform for this high-density environment, where capacity and
coverage demands will keep growing."
"Reliable, high-performance Wi-Fi is essential for developing and encouraging
creative, collaborative, and informal work and play environments like Canary
Wharf," said Selina Lo, president and CEO of Ruckus Wireless. "Our SmartCell
Architecture portfolio is specifically designed for carriers like Telefonica
who are looking to further expand their use of Wi-Fi to address the continued
explosive growth they're seeing in data usage, and meet the huge demands
that's placing on their infrastructure."
The O2 Ruckus Smart Wi-Fi deployment at Canary Wharf will not only improve the
user experience, it will also give its retailers and advertisers a unique,
reliable and stable Wi-Fi platform to better engage with workers and visitors,
by more effectively leveraging marketing campaigns like branded landing pages
and customized content.
O2 is the commercial brand of Telefonica UK Limited and is a leading
communications company with over 23 million customers – read more about O2 at
www.o2.co.uk/news. O2 runs 2G and 3G networks and was the first to trial
4G/LTE, reaching speeds of over 100Mpbs, as well as owning half of Tesco
Mobile. O2 has 450 retail stores and sponsors The O2, O2 Academy venues and
the England rugby team. Telefonica UK Limited is part of Telefonica Europe
plc, which uses O2 as its commercial brand in the UK, Ireland, Slovakia,
Germany and the Czech Republic and is a business division of Telefonica SA.
ABOUT CANARY WHARF GROUP PLC
Canary Wharf Group plc is an integrated property development, investment and
management group of companies. Canary Wharf has a working population of
100,000 people in a diverse range of sectors for some of the world's leading
companies. It has paved the way for the regeneration of London's Docklands and
one in five Canary Wharf workers now lives in a local East London borough. It
has helped London and the City consolidate its position at the centre of the
The Group has plans in place to continue to develop Canary Wharf in the coming
years. This will be in parallel with other central London developments such as
the Shell Centre on the South Bank (in a joint venture with Qatari Diar) and
20 Fenchurch Street in the City of London (in a joint venture with Land
Securities). The Group is currently constructing the Canary Wharf Crossrail
Station ahead of schedule and on budget, which received the Crossrail tunnel
boring machines in 2013. It is also building a new headquarters for the
European Medicines Agency at 25/30 Churchill Place. www.canarywharf.com
ABOUT RUCKUS WIRELESS
Headquartered in Sunnyvale, CA, Ruckus Wireless, Inc. (NYSE: RKUS) is a global
supplier of advanced wireless systems for the rapidly expanding mobile
Internet infrastructure market. The company offers a wide range of indoor and
outdoor "Smart Wi-Fi"products to mobile carriers, broadband service
providers, and corporate enterprises, and has approximately 27,300
end-customers worldwide. Ruckus technology addresses Wi-Fi capacity and
coverage challenges caused by the ever-increasing amount of traffic on
wireless networks due to accelerated adoption of mobile devices such as
smartphones and tablets. Ruckus invented and has patented state-of-the-art
wireless voice, video, and data technology innovations, such as adaptive
antenna arrays that extend signal range, increase client data rates, and avoid
interference, providing consistent and reliable distribution of
delay-sensitive multimedia content and services over standard 802.11 Wi-Fi.
For more information, visit http://www.ruckuswireless.com.
BeamFlex, ChannelFly, Ruckus, Ruckus Wireless, SmartCell, and ZoneFlex are
trademarks of Ruckus Wireless, Inc. in the United States and other countries.
All other product or company names may be trademarks of their respective
+44(0)207 434 5550
SOURCE Ruckus Wireless, Inc.
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