TASER Disrupts On-Officer Video Market With AXON Body

TASER Disrupts On-Officer Video Market With AXON Body 
The Best Body Camera at a Disruptive Price of $299 
SCOTTSDALE, AZ -- (Marketwired) -- 07/31/13 --  TASER (NASDAQ: TASR)
today revealed the newest addition to its family of on-officer video
cameras. The AXON body(TM) camera provides a convenient option for
officers who are looking for world-class functionality in a simple
design. At just $299, agencies with budget restrictions can now
afford top-tier video capability. 
"We have been very happy with the existing AXON flex and EVIDENCE.com
solution during the last two years," said Lt. Tom Peterson,
Winston-Salem Police Department. "We look forward to exploring AXON
body as a complement to AXON flex." 
TASER, the market leader in on-officer cameras, created the new AXON
body for agencies that value a simpler camera option at a lower price
point. The sleek design, wide-angle lens, and automated workflows
allow for wearability and easy deployment.  
"AXON body is a truly disruptive product, offering best-in class
features at a fraction of the price of competitive products," said
Rick Smith, CEO and founder of TASER. "For entry level users looking
for simplicity at the lowest price, the AXON body delivers a
ruggedized video option for less than $300. Less capable police body
cameras are typically priced in the $700-$900 range. 
"With the new AXON body and our flagship AXON flex point-of-view
system, we now have a product lineup that includes a range from best
price to highest performance. 
"With AXON body, our strategy is simple: we created a camera that is
so compelling, at such an aggressive price that every agency can
afford to protect their officers. For only $299, every officer can
defend themselves from unfounded complaints while preserving an
indisputable record of the events they encounter every day,"
concluded Smith.  
NEWS FACTS 
Features of the AXON body system: 


 
--  Pre-event buffer captures 30-second video before activation
--  Full shift 12+ hour battery / record time
--  130-degree wide-angle lens provides tremendous field of view. See
    TASER AXON body Comparison video:
    http://www.taserbranding.com/law-enforcement-products/on-officer-video/axon-
body/videos-2/
--  Low light recording captures video comparable to the human retina. See
    TASER AXON body Low-Light video:
    http://www.taserbranding.com/law-enforcement-products/on-officer-video/axon-
body/videos-2
--  Automatically charge and upload videos to EVIDENCE.com or download to
    local server
--  Video hashing algorithm ensures tamper-proof video
--  Automated video offload untouched by human hands from sensor to
    storage
--  Live stream or review video over secure Bluetooth(R) to your
    smartphone with AXON Mobile app
--  Configurable video quality and audio recording settings
--  IPX2 weather resistance
--  Multiple mounting options include chest, belt, in-car, and more

  
TASER Links 


 
--  AXON body photos:
    http://www.taserbranding.com/law-enforcement-products/on-officer-video/axon-
body/press-images/

  
TASER Social Media Links 


 
--  Facebook: https://www.facebook.com/TASER.International
--  LinkedIn: http://www.linkedin.com/company/71228
--  TASER Blog: http://blog.taser.com/
--  Twitter: http://www.twitter.com/OfficialTASER
--  YouTube: http://www.youtube.com/taserinternational1

  
About TASER International, Inc. 
 TASER protects life: TASER Conducted
Electrical Weapons (CEWs) have saved more than 110,000 lives from
potential death or serious injury. TASER protects truth: We enable
greater transparency with the industry-leading TASER CAM and AXON
flex on-officer video systems. Together with our customers, we are
defining the future of smart policing by connecting intelligent
devices and sensors with the first secure cloud-based digital
evidence management solution for law enforcement: EVIDENCE.com. 
Since 1994, more than 260,000 private individuals have relied on
TASER technology to protect themselves and their loved ones. Learn
more about TASER and its solutions at www.TASER.com and
www.EVIDENCE.com or by calling (800) 978-2737.  
TASER(R) is a registered trademark of TASER International, Inc.,
registered in the U.S. All rights reserved. AXON flex(TM), AXON
body(TM), AXON Mobile(TM), TASER CAM(TM) HD and TASER logo are
trademarks of TASER International, Inc. The Bluetooth(R) word mark is
a registered trademarks owned by Bluetooth SIG, Inc.  
Note to Investors  
Please visit http://investor.taser.com, http://blog.taser.com,
www.twitter.com/taser_ir, www.twitter.com/officialtaser and
https://www.facebook.com/TASER.International where TASER discloses
information from time to time about the company, its financial
information, and its business. 
Visit our Investor Relations Safe Harbor Statement at:
http://investor.taser.com/safeHarbor.cfm 
For investor relations information please contact Erin Curtis by
phone at 480-515-6330 or via email at IR@TASER.com. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2369793 
CONTACT: 
Steve Tuttle
Vice President, Communications
TASER International, Inc.
Media ONLY Hotline: (480) 444-4000 
 
 
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