Cree LED Lighting Delivers Exceptional Light Quality While Saving
Significantly on Energy and Maintenance for Tempe, Ariz. Bashas’ Grocery
Renovated Supermarket Showcases Merchandise with Better Light, Improved
Efficiency and Continued Savings
DURHAM, N.C. -- July 30, 2013
Bashas’, a family owned and operated grocery retailer in the western United
States, recently installed energy-efficient LED lighting from Cree, Inc.
(Nasdaq: CREE) to better illuminate its Tempe, Ariz. location. The newly
renovated store features luminaires powered by Cree TrueWhite^® Technology,
delivering superior light quality that helps make products more attractive to
customers, while enjoying the benefits of a quick payback and an anticipated
energy savings of 47 percent over the store’s previous design.
“Shopping is a highly visual experience and it’s critical to showcase products
in their most appetizing colors,” said Scott Murphy, construction manager for
Bashas’. “When we decided to remodel the Tempe location, we initially chose
fluorescent T8s and CFL downlights until we were introduced to Cree LED
lighting. Cree luminaires not only deliver the best LED lighting in the
industry but also provide significant energy and maintenance savings compared
to outdated technologies. In the grocery store industry, it’s all about
margins and Cree helped add green to our bottom line.”
Featuring a number of luminaires from Cree’s extensive portfolio—Cree^® CS18™
linear luminaires, CR24™ troffers, and LR6™ and LE6™ downlights—the
installation resulted in a one-for-one replacement against the original
specification due to the upgrade in light quality as well as energy and
maintenance savings. Additionally, the Cree CS18 luminaires deliver strong
vertical light levels, illuminating all levels of the store’s shelves using
less power and providing significant energy savings.
“Businesses like Bashas’ no longer have to choose between color quality and
savings,” said Mike Bauer, vice president of lighting sales, Cree. “Cree
luminaires provide a truly no-compromise alternative to fluorescent lighting
with exceptional light quality, reduced energy and reduced maintenance
costs—all working to increase the bottom line.”
The installed Cree luminaires further help reduce energy consumption with
their dimming capabilities. Supermarkets can see even greater energy savings
with this technology, especially during hours with low shopper volume. Bashas’
expects the Cree system to pay for itself within two years*. More importantly,
the Cree luminaires are backed by Cree’s 10-year industry-leading warranty,
providing investment protection.
“Bashas’ is so pleased with our decision to install Cree LED lights, it is now
the standard for new and retrofit stores,” Murphy continued. “Not only do they
offer energy and maintenance savings, but they produce beautiful, long-lasting
lighting that make the store’s products pop.”
*Based on commercial usage of 18 hours per-day and the national average of
$0.11 per kWh electric costs, lighting-related HVAC impact and relamp
Cree is leading the LED lighting revolution and making energy-wasting
traditional lighting technologies obsolete through the use of
energy-efficient, mercury-free LED lighting. Cree is a market-leading
innovator of lighting-class LEDs, LED lighting and semiconductor products for
power and radio-frequency (RF) applications.
Cree's product families include LED fixtures and bulbs, blue and green LED
chips, high-brightness LEDs, lighting-class power LEDs, power-switching
devices and RF devices. Cree^® products are driving improvements in
applications such as general illumination, electronic signs and signals, power
supplies and solar inverters.
For additional product and company information, please refer to
This press release contains forward-looking statements involving risks and
uncertainties, both known and unknown, that may cause actual results to differ
materially from those indicated. Actual results may differ materially due to a
number of factors, including the risk that actual savings will vary from
expectations; customer acceptance of LED products; the rapid development of
new technology and competing products that may impair demand or render Cree’s
products obsolete; and other factors discussed in Cree’s filings with the
Securities and Exchange Commission, including its report on Form 10-K for the
year ended June 24, 2012, and subsequent filings.
Cree^®, Cree TrueWhite^®, and TrueWhite^® are registered trademarks, and
CS18™, CR24™, LR6™ and LE6™ are trademarks of Cree, Inc. Bashas’ is a
trademark of Bashas’ Inc.
Lauren Taber, 919-407-7651
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