AppDirect Opens Marketplace APIs; Empowers Providers to Build Stores for Apps, Other Digital Products

AppDirect Opens Marketplace APIs; Empowers Providers to Build Stores for Apps, 
Other Digital Products 
First Cloud Services Broker to Provide APIs to Power All Marketplace
Functions, Extend Complete Application Catalog 
SAN FRANCISCO, CA -- (Marketwired) -- 07/30/13 --  AppDirect, the
leading cloud service marketplace company, announced today that it is
opening APIs to its entire award-winning platform, a move that offers
full marketplace functionality -- including single sign-on, unified
billing, provisioning, and more -- and extends AppDirect's catalog of
more than 150 cloud apps to any service provider looking to create a
robust marketplace for applications and other digital products. A
first in the cloud services brokerage industry, the new AppDirect
Marketplace APIs provide unprecedented access to powerful back-end
marketplace technology while allowing for complete customization of
the front-end user experience.  
"At AppDirect, finding innovative ways to sell and distribute
applications around the web is one of our top priorities. That's why
we're so excited about opening the gates to our platform with our new
AppDirect Marketplace APIs," said Daniel Saks, President and co-CEO
of AppDirect. "We strongly believe that opening platforms with APIs
is becoming a preferred strategy in the cloud industry, and we're
proud to help lead the way in creating a standard for the delivery of
web-based products." 
With the AppDirect Marketplace APIs, service providers can quickly
implement comprehensive solutions for complex marketplace features
and functionalities that would take months or years to develop from
the ground up. Specifically, these include: 

--  Flexible billing that can accommodate virtually any billing scenario,
    including subscriptions, one-time payments, metered usage,
    tiered-usage payments, and more.
--  Identity access management that includes single sign-on for all
    applications, web properties, etc.
--  Sophisticated provisioning for seamless delivery and management of
    applications and other digital products.
--  Advanced marketplace features such as comparison tools, user ratings
    and reviews, search capabilities, recommendation engines, and others.

The APIs also simplify the product onboarding process by enabling
service providers to offer every application in the AppDirect
catalog, including solutions from leading software vendors such as
Google, Microsoft, Symantec, Box, McAfee, Carbonite, WebEx,
YouSendIt, DocuSign, Mozy, and many more. Moreover, the APIs can be
used to build a powerful developer portal that allows service
providers to streamline the integration of additional applications
and web-based products. 
By using AppDirect APIs to power the marketplace back-end, service
providers can utilize in-house development and design expertise to
create custom storefronts and target customers more effectively. In
addition, service providers can use the AppDirect Marketplace APIs to
launch marketplaces faster and at a lower cost, helping them bring
applications and web-based products to market more quickly, and
realize revenue sooner. 
For AppDirect, opening access to its Marketplace APIs not only
enables the company to rapidly iterate on growing customer demand for
its technology, but also expands the AppDirect platform and catalog
across a wide range of providers in a variety of industries. "Until
now, AppDirect has operated as a 'traditional' SaaS provider by
offering a Marketplace-as-a-Service platform to power the application
stores of global companies like Deutsche Telekom, Comcast, and
Staples," Saks explained. "With the launch of our Marketplace APIs,
we're solidifying our position as the leading cloud distribution
platform. These APIs give us the opportunity to take our technology,
and the company as a whole, in exciting new directions." 
AppDirect recently announced the availability of its Marketplace APIs
to its developer community and has generated considerable interest
from ISVs. The company plans to announce the launch of its first
API-driven partner marketplace within the coming weeks. For more
information about the AppDirect Marketplace APIs, please visit: 
About AppDirect
 AppDirect is the leading cloud service marketplace
company dedicated to revolutionizing the way businesses run. Its
award-winning platform connects businesses, brands, and developers
through a global network of partner marketplaces. Based in San
Francisco, AppDirect powers the marketplaces of trusted companies
around the globe -- including Comcast, Staples, Deutsche Telekom,
TeliaSonera, Rackspace, Swisscom, Appcelerator, and more -- and has
helped millions of businesses discover, buy, and manage the best
cloud-based software and services. 
Media Contact
Emily Borders
877-404-APPS ext. 419 
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