Rouse Properties Announces Repositioning and Renovation of Mall St. Vincent

  Rouse Properties Announces Repositioning and Renovation of Mall St. Vincent

Business Wire

NEW YORK -- July 30, 2013

Rouse Properties, Inc. (NYSE: RSE), a national owner and operator of enclosed
regional malls, today announced it has commenced an extensive cosmetic
renovation to reposition Mall St. Vincent as one of the leading retail and
restaurant destinations in the greater Northwest Louisiana marketplace.

Rendering of planned renovation at Mall St. Vincent (Source: Rouse Properties)

Rendering of planned renovation at Mall St. Vincent (Source: Rouse Properties)

The repositioning will encompass a complete interior make-over, and a
transformation of the outside of the mall into a new and engaging streetscape,
complete with flagship restaurants with outdoor patios interwoven with
exciting and new retailer concepts. Highlights of the project will include the
creation of two, forty-five foot high glass cube enclosures at each of the
main entrances, and a renovated center court. Other enhancements to Mall St.
Vincent will entail numerous cosmetic upgrades to the center’s common areas,
including new tile flooring, improved lighting, soft seating and higher end
finishes and amenities. Free WiFi will also be available throughout the mall.

“This renovation is part of our strategy to reposition Mall St. Vincent as the
dominant, higher-end retail and restaurant destination in the
Shreveport-Bossier City market and the larger Northwest Louisiana trade area,”
said Benjamin Schall, Chief Operating Officer of Rouse Properties. “We will be
creating a retail experience that is unique for this marketplace, and one that
offers a modern and vibrant atmosphere for our customers and retailers.”

Located directly off of Interstate 49, Mall St. Vincent is a 530,000 square
foot, single-level, enclosed mall serving the Shreveport/Bossier City market,
an area that attracts more than seven million visitors each year. Mall St.
Vincent is anchored by Dillard’s and Sears and is home to existing national
retailers such as Victoria’s Secret, American Eagle, GAP and Hollister. The
renovation at Mall St. Vincent will be supported in part by an additional one
percent sales tax enacted by the City of Shreveport earlier in 2013.

In 2012, Rouse Properties completed a multi-million dollar renovation at
Pierre Bossier Mall, its sister mall in nearby Bossier City. Since its
completion, Pierre Bossier Mall has experienced a nine percent increase in
occupancy. In June 2013, Rouse Properties announced it executed a lease with
Forever 21 to open a 35,000 square foot flagship store at Pierre Bossier Mall,
the retailer’s first location in Northwest Louisiana.

About Rouse Properties

Rouse Properties, Inc. (NYSE:RSE) is a publicly traded real estate investment
trust headquartered in New York City and was founded on a legacy of innovation
and creativity. Among the country's largest publicly traded regional mall
owners, the Company's geographically diverse portfolio spans the United States
from coast to coast. For more information please visit:
www.rouseproperties.com.

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Contact:

Rouse Properties, Inc.
Media
Missy Heanue
Melissa.heanue@rouseproperties.com
or
Investor Relations
212-608-5108
IR@rouseproperties.com
 
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