Cypress’s PSoC® 3 Device Powers Griffin Technology’s Family of Digital Audio Accessories Connecting Musical Instruments to

  Cypress’s PSoC® 3 Device Powers Griffin Technology’s Family of Digital Audio
  Accessories Connecting Musical Instruments to Apple iOS Devices

Solution Delivers Pristine Digital Audio Interface and Manages Proprietary MFi
Protocol; Provides Compatibility with Apple’s Lightning and 30-Pin Connectors

Business Wire

SAN JOSE, Calif. -- July 30, 2013

Cypress Semiconductor Corp. (Nasdaq: CY) today announced that Griffin
Technology has selected the PSoC^® 3 programmable system-on-chip for four of
its music-creation accessories. The StudioConnect, StudioConnect with
Lightning, MIDIConnect, and GuitarConnect Pro each provide a digital audio
interface that enables users to connect musical equipment to their iOS devices
to create and edit music on the go. The PSoC 3 device manages the digital
audio interface and handles Apple’s proprietary MFi (Made for iPod | iPhone |
iPad) protocol to communicate with devices using Apple’s iOS operating system
via both Apple’s 30-pin and new all-digital Lightning connectors.

Griffin’s StudioConnect combines digital audio and Musical Instrument Digital
Interface (MIDI) capabilities to be used for recording and editing music on
the iPad, and StudioConnect with Lightning adds compatibility with the new
iPad (4th generation) and iPad mini. MIDIConnect provides industry standard
MIDI input and output ports to an iOS device. GuitarConnect Pro connects
guitars, violins or keyboards to an iPhone or iPad, enabling the user to
record digital audio while practicing, composing or performing.

Cypress’s PSoC 3 MFi digital audio solution delivers bit-perfect audio
streaming into and out of Apple’s GarageBand and other Core Audio and Core
MIDI apps for Griffin’s accessories. With Cypress’s patent-pending USB audio
clock synchronization and recovery scheme, PSoC 3 ensures no samples are
dropped, delivering the highest quality digital audio with minimal external
components at multiple audio sample rates (at standard intervals up to 24-bit
audio, 48 KHz sampling rate). Cypress’s recently announced CY8CKIT-033A PSoC^®
3 MFi Digital Audio Development Kit for Lightning supports the solution with
license-free reference hardware, firmware, and iOS app software, providing the
tools to quickly develop MFi digital audio accessories that are fully
compatible with Apple’s all-digital Lightning connector.

“Griffin Technology was one of the first companies to create accessories for
Apple’s mobile devices, and today we are a market leader in MFi accessories,”
said Scott Naylor, Vice President of Product Development at Griffin
Technology. “Our Nashville roots give us strong ties to the music industry,
and PSoC delivers a best-in-class MFi digital audio solution that meets the
audio-quality requirements of today’s musicians.”

“Griffin Technology’s four music-creation products leverage the PSoC 3 MFi
solution to turn an iOS device into a portable recording studio,” said Leon
Tan, marketing manager for Cypress’s MFi and consumer solutions. “These
products are excellent examples of how PSoC 3 and our comprehensive
CY8CKIT-033A reference and development kit provide a flexible platform for
customers to quickly develop an entire series of high-performance music
accessories, helping to optimize development time and costs.”

PSoC -- Because Change Happens

PSoC devices employ a highly configurable system-on-chip architecture for
embedded control design, offering a flash-based equivalent of a
field-programmable ASIC without lead-time or NRE penalties. PSoC devices
integrate configurable analog and digital circuits, controlled by an on-chip
microcontroller, providing both enhanced design revision capability and
component count savings. A single PSoC device can integrate as many as 100
peripheral functions saving customers design time, board space and power
consumption while improving system quality and reducing system cost.

The new PSoC 3 and PSoC 5 architectures include high-precision programmable
analog capability (up to 20-bit resolution for an Analog to Digital Converter)
and expanded programmable digital resources integrated with powerful,
industry-standard MCU cores and ample memory and communications peripherals.
PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while
PSoC 5 devices include a powerful 32-bit ARM Cortex-M3 processor. The products
provide designers with a seamless, programmable design platform, enabling easy
migration from 8 to 32 bits. The robust features of these new solutions
dramatically expand the applications and markets that PSoC can address,
including automotive, portable medical, industrial and many more. The PSoC 1
family is based on a cost-optimized 8-bit M8C core. More information about
PSoC products is available at and free online training is

About Griffin Technology

Founded on Paul Griffin's kitchen table in 1992, Griffin Technology Inc., is
today one of the world's foremost creators of accessories for home, mobile,
and personal technology. Unique products such as iTrip^®, PowerMate^®, iFM^®,
iMic^® and Evolve^® Wireless Speaker System have broken new ground in consumer
electronics and created loyal fans the world over. Today, Griffin products are
conceived, designed and developed in-house and continue to push the envelope
of the industry they helped create. Learn more about Griffin's entire range of
ingenious designs at,
and on Twitter, @griffintech.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC 1, PSoC 3, PSoC 4, and PSoC 5
programmable system-on-chip families. Cypress is the world leader in
capacitive user interface solutions including CapSense^® touch sensing,
TrueTouch^® touchscreens, and trackpad solutions for notebook PCs and
peripherals. Cypress is a world leader in USB controllers, which enhance
connectivity and performance in a wide range of consumer and industrial
products. Cypress is also the world leader in SRAM and nonvolatile RAM
memories. Cypress serves numerous major markets, including consumer, mobile
handsets, computation, data communications, automotive, industrial, and
military. Cypress trades on the NASDAQ Global Select Market under the ticker
symbol CY. Visit Cypress online at

Cypress, the Cypress logo, PSoC, CapSense and TrueTouch are registered
trademarks of Cypress Semiconductor Corp. Apple, iPhone, and iPod are
trademarks of Apple Inc., registered in the U.S. and other countries. iPad is
a trademark of Apple Inc. All other trademarks are property of their owners.


Cypress PR
Samer Bahou, 408-232-4552
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