Boxing’s Biggest Stars Collide On The Big Screen In “THE ONE: Floyd ‘Money’ Mayweather vs. Canelo Alvarez”

  Boxing’s Biggest Stars Collide On The Big Screen In “THE ONE: Floyd ‘Money’
  Mayweather vs. Canelo Alvarez”

       Exciting Co-Main Event Features Danny Garcia and Lucas Matthysse

   NCM Fathom Events, Mayweather Promotions, Golden Boy Promotions, Canelo
Promotions, SHOWTIME PPV® and O’Reilly Auto Parts Bring Long-Awaited Fights to
     Movie Theaters Nationwide Live from Las Vegas on Saturday, Sept. 14

Business Wire

CENTENNIAL, Colo. -- July 30, 2013

Fans across the country can watch the much-anticipated match-up between the
reigning boxing kings of the United States and Mexico when NCM Fathom Events,
Mayweather Promotions, Golden Boy Promotions, Canelo Promotions, SHOWTIME PPV®
and O’Reilly Auto Parts bring boxing’s biggest star Floyd “Money” Mayweather
and Super Welterweight World Champion Canelo Alvarez to the big screen. In
what is anticipated to be one of the biggest fights in boxing history, both
Mayweather and Canelo will defend their undefeated recordsin an
action-packed, live broadcast from the MGM Grand Garden Arena in Las Vegas,
Nev. on Mexican Independence Day weekend. “The One: Mayweather vs. Canelo”
will be broadcast to select theaters nationwide on Saturday, Sept. 14 at 9:00
p.m. ET / 8:00 p.m. CT / 7:00 p.m. MT / 6:00 p.m. PT / 5:00 p.m. AK / 3:00
p.m. HI.

In addition to the explosive main event, Unified Super Lightweight World
Champion Danny “Swift” Garcia and WBC Interim Super Lightweight World Champion
Lucas “The Machine” Matthysse will meet in a bout fans have been clamoring to
see. Garcia vs. Matthysse will anchor the fight’s undercard with additional
bouts to be announced shortly.

Tickets for “The One: Mayweather vs. Canelo” are available at participating
theater box offices and online at www.FathomEvents.com. For a complete list of
theater locations and prices, visit the NCM Fathom Events website (theaters
and participants are subject to change). The event will be broadcast to nearly
550 select movie theaters across the country through NCM’s exclusive Digital
Broadcast Network.

“I love that so many of my fights have been shown in movie theaters. It’s
something that I wanted to bring to the fans for a long time,” said
Mayweather. “It’s my job to give the fans the best entertainment possible. The
fact that they can see my fight against Canelo in theaters is another
opportunity for me to continue to be creative and give back to my fans. When I
fight, it’s a big event and I want people that can’t come see me fight to be
able to see it on the big screens. Entertaining and pleasing my fans is what
my fights are all about.”

Floyd Mayweather (44-0, 26 KO's), an eight-time world champion in five weight
divisions, remains boxing’s biggest attraction and the highest paid athlete in
the world, wowing crowds and generating huge pay-per-view numbers each time he
steps into the ring. During his extraordinary career, he has amassed wins over
world champions such as Diego Corrales, Jose Luis Castillo, Arturo Gatti, Zab
Judah, Oscar De La Hoya, Ricky Hatton, Juan Manuel Marquez, Shane Mosley and
Miguel Cotto. His last fight against Four-Division World Champion Robert
Guerrero on May 4, 2013 not only showed his superior boxing skills, but it
also revealed his determination and dedication to stay the best in the sport.

At only 23 years of age, the pride of Guadalajara, Jalisco, Mexico, Canelo
Alvarez (42-0-1, 30 KO’s) has emerged as a Mexican icon, standing side-by-side
with his country’s greatest sporting legends. A fighting phenom, Canelo has
fought professionally since 2005 when he was only 15 years old. By 2011, he
earned his first world championship by defeating Matthew Hatton for the WBC
Super Welterweight belt. Canelo has since successfully defended his title six
times defeating Ryan Rhodes, Alfonso Gomez, Kermit Cintron, Sugar Shane
Mosley, Josesito Lopez and, most recently, with a spirited unanimous decision
win over Austin Trout, setting up his fight against Mayweather.

The fighting pride of Philadelphia, Danny “Swift” Garcia (26-0, 16 KO’s) has
ascended to the top of the boxing world in recent years with increasingly
impressive performances that have shown off his skill, power and heart. Since
winning the world title against Erik Morales in 2012, Garcia has defended his
crown with wins over Morales (in a rematch), Amir Khan and Zab Judah,
cementing his place as one of the best in the world.

Trelew, Argentina’s Lucas “The Machine” Matthysse (34-2, 32 KO’s) built his
fearsome reputation with hands of stone that have sent opponent after opponent
crashing to defeat. Currently the owner of a six-fight winning streak with six
knockouts, Matthysse is coming off of a spectacular third-round knockout of
World Champion Lamont Peterson that ignited the boxing world and set up this
showdown with Garcia.

“THE ONE’ is as big as a fight can get and what better way than to see it
larger than life in the movie theater?” said Richard Schaefer, CEO of Golden
Boy Promotions. “We are so thrilled to once again team up with NCM Fathom
Events to showcase this fight on the big screen.”

NCM Fathom Events, Mayweather Promotions and Golden Boy Promotions first
teamed up in September of 2009 to bring the highly successful presentation of
Floyd Mayweather vs. Juan Manuel “Dinamita” Marquez fight to theaters,
followed by four more Mayweather bouts including “May Day: Mayweather vs.
Guerrero” earlier this year.

“Mayweather’s fight with Canelo will mark the sixth fight of his career to be
shown in movie theaters,” said Shelly Maxwell, executive vice president of NCM
Fathom Events. “Since Mayweather first appeared on the big screen in 2009,
boxing fans have continued to fill theaters. This bout will be the toughest
match-up for Mayweather yet…a mega-watt boxing champion fighting to keep his
title against the fastest rising contender in many years.”

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes approximately 19,300 screens
(over 18,400 digital). During 2012, approximately 710 million patrons attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 740 locations in 172 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 44.9% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About “The One: Mayweather vs. Canelo”

“The One: Mayweather vs. Canelo,” a 12-round fight for Canelo’s WBC, WBA and
Ring Magazine Super Welterweight World Championships and Mayweather’s WBA
Super Welterweight Super World Championship taking place Saturday, Sept. 14 at
the MGM Grand Garden Arena in Las Vegas, is promoted by Mayweather Promotions,
Golden Boy Promotions and Canelo Promotions and sponsored by Corona, O’Reilly
Auto Parts, Valvoline, Mexico Tourism, Fred Loya Insurance and Nature
Nutrition. In the 12-round co-featured attraction, WBC, WBA Super and Ring
Magazine Super Lightweight World Champion Danny Garcia and thunderous punching
WBC Interim Super Lightweight World Champion Lucas Matthysse square off in a
fight presented in association with Swift Promotions and Arano Box Promotions.
The mega-event will be produced and distributed live by SHOWTIME PPV®
beginning at 9:00 p.m. ET/6:00 p.m. PT and can be heard in Spanish using
secondary audio programming (SAP).

For more information, visit www.floydmayweather.com,
www.mayweatherpromotions.com, www.goldenboypromotions.com,www.sports.sho.com
and www.mgmgrand.com, follow on Twitter at @FloydMayweather, @CaneloOficial,
@DannySwift, @MayweatherPromo, @GoldenBoyBoxing, @mgmgrand and @SHOSports,
follow the conversation using #TheOne and become a fan on Facebook at
www.facebook.com/FloydMayweather, www.facebook.com/MayweatherPromotions,
www.facebook.com/GoldenBoyBoxing and www.facebook.com/SHOsports.

For artwork/photos related to “The One: Mayweather vs. Canelo,” click here.

Contact:

NCM Fathom Events
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Scoop Marketing for NCM Fathom Events
Erik Stein, 818-761-6100
estein@solters.com
or
Swanson Communications/Mayweather Promotions
Kelly Swanson/Lisa Milner, 202-783-5500
kswanson@swansonpr.com
lmilner@swansonpr.com
or
Mayweather Promotions
Nicole Craig, 702-807-1788
nicolecraig@mayweatherpromotions.com
or
Golden Boy Promotions
Marylyn Aceves/Ramiro Gonzalez, 213-489-5631
marylyn@goldenboyllc.com
ramiro@goldenboypromotions.com
 
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