Kirin Ichiban Frozen Beer Ready to Cool Down Los Angeles
As Temperatures Heat Up, "Frozen Foam Beer," Wildly Popular in Japan,
Now Available at Dodger Stadium and Select Restaurants and Bars
LOS ANGELES, CA -- (Marketwired) -- 07/30/13 -- Fresh on the heels
of a wildly successful launch in Japan, Kirin Brewery unleashes its
latest beer innovation -- Kirin Ichiban Frozen Beer -- on Los
Angeles, just in time for the summer heat. Kirin Ichiban Frozen Beer
is Kirin's premium quality 100% malt, first press draft beer topped
with a 23 degrees F frozen beer foam that keeps the beer chilled for
30 minutes. The frosty brew, made with an exclusive Kirin Ichiban
Frozen Beer machine, is currently available at Dodger Stadium and
select restaurants and bars in Los Angeles.
Made with a patented, innovative frozen stirring technology called
"frozen agitation," a process where air is blown into the beer as it
is continuously stirred and chilled, the frozen foam provides a
smooth but unique "cool and refreshing" texture, and acts as a lid to
maintain the temperature at which it was poured. In short, it's a
brand new way of drinking beer.
"The Frozen Beer was first introduced last year in Tokyo and quickly
became a huge hit, served at more than 1,300 restaurants in Japan,"
said Randy Higa, president of Kirin Brewery of America. "After
test-launches in Honolulu and Orlando and overwhelmingly positive
feedback, Kirin Ichiban Frozen Beer is ready for a larger presence in
the U.S. We couldn't think of a better place for this beer to make
its California debut than sunny Los Angeles."
In addition to Los Angeles, Kirin also plans to launch Kirin Ichiban
Frozen Beer this summer in other select U.S. markets, including
locations in Honolulu and New York, and at the Japan Pavilion at
Epcot in Orlando.
Kirin Brewery Company, Ltd., headquartered in Tokyo, is one of
Japan's most prominent and respected breweries, and among the top ten
brewers in the world. Its history dates back to 1888 and in that
time, the name Kirin has become synonymous in Japan and around the
world with beer of the highest quality.
Kirin Brewery of America LLC oversees Kirin's beer business in North
America, and is a wholly-owned subsidiary of Kirin Brewery Co., Ltd.
Nerissa R. Silao
Karsha Chang Public Relations
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