Regal Entertainment Group Announces Exclusive “Riddick” Fan Art Challenge

  Regal Entertainment Group Announces Exclusive “Riddick” Fan Art Challenge

       Vin Diesel asks Regal moviegoers to design a poster for his film

Business Wire

KNOXVILLE, Tenn. -- July 30, 2013

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor
owning and operating the largest theatre circuit in the United States,
announces that Vin Diesel and Regal are calling for fans to create an original
poster design for his new movie “Riddick.” This innovative Regal Fan Art
Challenge is open for entries now and ends Tuesday, August 13.

“Regal is excited to partner with Universal Studios and Vin Diesel in this
unique online contest,” said Ted Cooper, senior vice president of film for
Regal Entertainment Group. “With one of the largest fan followings on Facebook
and Twitter, Vin Diesel has become a highly influential and prolific
communicator in the social media space. We know that his fans will answer this
call for entries with a ton of highly-creative movie poster designs.”

Vin Diesel is looking for a unique poster that will be used to promote
“Riddick” at participating Regal Entertainment Group theatres. Regal has a web
portal to allow moviegoers to upload their entries and to hear from the actor
himself about the contest. All entries can be viewed at:
RegalFanArtChallenge.com Additional information is available at:
REGmovies.com/MyRiddickPoster

“The success of a franchise like ‘Riddick’ is only possible with amazing fans
like you,” said Vin Diesel in an exclusive video message to Regal moviegoers
that is available on the Regal Fan Art Challenge website and seen onscreen at
Regal Cinemas. “I’d like to extend an opportunity for Regal moviegoers and
Riddick fanatics across the country to design one of our official, theatrical
movie posters. I’ll personally select the winning design which will be used to
promote the opening of ‘Riddick’ at Regal theatres nationwide.”

On Thursday, August 15, Regal will announce Vin Diesel’s selection of the
winning poster design. Starting Sept. 6, the premiere date for “Riddick,” this
fan-created poster will be available to moviegoers at Regal Cinemas, United
Artists and Edwards Theatre playing the film. The mini-posters will be given
away for free while supplies last. The winning artist will receive an
all-expenses-paid trip for two to Hollywood and a Los Angeles screening of
Riddick as well as a framed, autographed copy of their winning poster design.

“Riddick,” the latest chapter of the groundbreaking saga that began with
2000’s hit sci-fi film, “Pitch Black,” and 2004’s, “The Chronicles of
Riddick,” reunites writer/director David Twohy (“A Perfect Getaway,” “The
Fugitive”) and star Vin Diesel (the “Fast and Furious” franchise, “xXx”).
Diesel reprises his role as the antihero Riddick, a dangerous, escaped convict
wanted by every bounty hunter in the known galaxy.

Tweet This: Vin Diesel partners with @RegalMovies for the exclusive #Riddick
Fan Art Challenge

About Regal Entertainment Group:

Regal Entertainment Group (NYSE: RGC) operates the largest and most
geographically diverse theatre circuit in the United States, consisting of
7,340 screens in 576 theatres in 42 states along with Guam, Saipan, American
Samoa and the District of Columbia as of July 25, 2013. The Company operates
theatres in 46 of the top 50 U.S. designated market areas. We believe that the
size, reach and quality of the Company’s theatre circuit not only provide its
patrons with a convenient and enjoyable movie-going experience, but is also an
exceptional platform to realize economies of scale in theatre operations.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130730006566/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50681226&lang=en

Contact:

Media Contact
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
russ.nunley@REGmovies.com
865-925-9539