Analogix Semiconductor’s SlimPort Expands Display Options for Google’s New Nexus 7 Tablets

  Analogix Semiconductor’s SlimPort Expands Display Options for Google’s New
  Nexus 7 Tablets

  Built-in Connectors Allow Another Google Device to Display High-Resolution
       Video, Presentations and Games on HDTVs, Monitors and Projectors

Business Wire

SANTA CLARA, Calif. -- July 30, 2013

Google’s new Nexus 7 tablet displays an array of new features, including a
faster processor and a thinner, lighter profile than its predecessor. But one
of its most powerful new features is the ability – thanks to its built-in
SlimPort^® interface – to connect with TVs, projectors and computer monitors
to play home videos, give presentations or even function as a mobile gaming
system controller.

Manufactured for Google by Taiwan’s ASUSTeK Computer Inc., the new Nexus 7
tablets use Analogix’s SlimPort solution, which allows users to connect and
display content from their tablets on any size screen with full-HD
theater-quality resolution, 3D graphics and audio. Consumers benefit from
SlimPort immediately by:

  *Connecting to an HDTV – and enjoying a full-length movie, sharing pictures
    and videos.
  *Connecting to a Monitor – and editing a document, spreadsheet or browsing
    the Internet on a larger screen.
  *Connecting to a Projector – and giving presentations on the go.

SlimPort solutions provide simple plug-and-play connectivity to any display
without the need for an extra power cable. Analogix has also designed its
SlimPort accessories to draw only minimal power so that consumers get the
maximum playback time from mobile batteries, allowing them to share and enjoy
their content for extended periods of time. SlimPort accessories also allow
optional charging during playback, so that mobile devices effectively never
run out of battery life.

“We’re pleased that Google and ASUS selected our SlimPort solution for the new
Nexus 7 tablets, in addition to Google’s already popular Nexus 4 smartphone,”
said Andre Bouwer, vice president of marketing for Analogix. “The number of
SlimPort-enabled products continues to grow as mobile device makers and
consumers recognize the advantages of a single high-performance interface that
connects to multiple types of displays.”

Analogix Semiconductor is the leading supplier of DisplayPort-compliant
semiconductors and IP products used in notebooks, tablets and other mobile
devices. The DisplayPort standard is an innovative, packetized digital
interface for high-resolution video and audio that was developed by the Video
Electronics Standards Association (VESA). Analogix SlimPort products are based
on DisplayPort technology.

About Analogix Semiconductor

Analogix Semiconductor, Inc. designs and manufactures semiconductors for the
digital multimedia market, from portable devices such as smartphones to
high-end graphics cards and large, high-definition displays. Analogix is the
market leader in providing end-to-end interface connectivity semiconductor
solutions for DisplayPort, including the SlimPort family of products. For more
information visit www.analogix.com or follow us on Twitter @Analogix.

  Analogix and SlimPort are trademarks or registered trademarks of Analogix
 Semiconductor, Inc. All other trademarks and trade names are the property of
                           their respective owners.

Contact:

Analogix
Jonelle Birney Sullivan, 415-819-0847
sullivanj@fullandby.co