McAfee Mobile Security Offers Enhanced Privacy Protection and App ‘Safe Zone’ for Kids

  McAfee Mobile Security Offers Enhanced Privacy Protection and App ‘Safe
  Zone’ for Kids

      McAfee Mobile Security now available in basic and premium versions

Business Wire

SANTA CLARA, Calif. -- July 30, 2013

McAfee today announced an updated version of McAfee® Mobile Security offering
new, cutting-edge privacy features including the Multi-user App Profile
function which allows consumers to create multiple user profiles or “safe
zones” on one device with customized or restricted access to apps. The new
version of the award-winning software also features the option to choose
between a basic or premium version. The premium version provides a full range
of security and best-in-class privacy features on top of the basic version
capabilities; the basic version provides select antivirus, backup and
anti-theft capabilities at no cost.

In 2012, 1.6 million Americans fell victim to smartphone theft, and stolen
mobile phones cost consumers over $30 billion.^1 McAfee Mobile Security basic
provides consumers with an easy way to protect themselves from theft and the
loss or invasion of their personal data. It protects users’ privacy as it
allows them to back up, wipe and restore contacts remotely through an
easy-to-use web portal, as well as locate a lost or stolen device on a map,
and remotely sound an alarm.

“When consumers contemplate securing their smartphones and tablets, they often
think in terms of their susceptibility to mobile malware, overlooking the very
real threat to their privacy should their devices become lost or stolen,” said
Ari Jaaksi, senior vice president and general manager, mobile engineering and
operations at McAfee. “With McAfee Mobile Security basic we’re helping
consumers protect their privacy at a baseline level at no cost, which we hope
will help encourage users to take a more proactive role in securing their
mobile devices and employ secure computing practices and protections.”

Supported by McAfee Global Threat Intelligence, the premium version of McAfee
Mobile Security is an all-inclusive solution that includes the industry’s
best-in-class app privacy features including app privacy reporting and call
and SMS filtering. In the Mobile Security: McAfee Consumer Trends Report –
June 2013, McAfee found that more than one quarter of mobile apps are likely
more than just adware and may be collecting and handing over precise GPS
location, account, and activity information to criminals.

To protect consumers against the abusive permissions of these risky apps,
McAfee Mobile Security premium now features the Multi-user App Profile
function that allows users to create a “safe zone” for kids, friends, family
members or even strangers that may pick up or misuse their devices. It also
includes new Data Exposure Analysis, which gives consumers the ability to see
for themselves the level of risk their apps may pose.

In addition, the premium version will include a Hidden Device Admin Detector
feature, which protects users from Trojans such as the newly discovered Obad.
This feature is also included as part of the McAfee Mobile Innovations app
available to Android users at no cost on Google Play.

Over 110 Mobile Worldwide Partners

McAfee Mobile Security has shipped with over 150 M devices and is available in
over 30 languages to users across the globe. To date, McAfee has signed over
110 mobile partnerships, including Airtel, SingTel, NTT Docomo and SoftBank
Mobile, Verizon Wireless and Vodafone. McAfee is also working closely with
Intel to expand its presence across emerging platforms and markets so that
mobile users everywhere can enjoy the robust privacy protection features
offered by McAfee Mobile Security and recently launched with Safaricom in

Award Winning Technology

McAfee Mobile Security has received numerous accolades for superior
performance by leading publications such as LAPTOP Magazine, PCMag, China
Computer Weekly and PC Advisor UK. Additionally, McAfee Mobile Security
received a perfect score on the March 2013 test conducted by independent
testing lab, AV-Test, as well as the highest score from Stiftung Warentest, a
well-recognized Quality Testing Institution & Magazine in Germany.


A free two week trial of McAfee Mobile Security with all premium features
enabled is available on Google Play. After the trial expires, users can choose
to use McAfee Mobile Security basic without the premium features at no cost,
or purchase the premium version of the app for $2.99 US for a monthly
subscription or $29.99 US for a 12-month subscription. McAfee Mobile Security
is also available as part of McAfee All Access and McAfee LiveSafe which
provide protection across PCs, Macs, tablets and mobile devices.

For more information on McAfee’s consumer mobile security offerings, please

About McAfee

McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), empowers
businesses, the public sector, and home users to safely experience the
benefits of the Internet. The company delivers proactive and proven security
solutions and services for systems, networks, and mobile devices around the
world. With its Security Connected strategy, innovative approach to
hardware-enhanced security, and unique Global Threat Intelligence network,
McAfee is relentlessly focused on keeping its customers safe.

Note: McAfee and McAfee Global Threat Intelligence are trademarks or
registered trademarks of McAfee, Inc. in the United States and other
countries. Other names and brands may be claimed as the property of others.

^1 Press Release from San Francisco District Attorney’s Press Office:


Heather Haas, 408-346-5735
Zeno Group
Casey Ibbetson, 310-566-2282
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