Nexon Announces Strategic Investment in Rumble Entertainment

  Nexon Announces Strategic Investment in Rumble Entertainment

            Enhances Nexon’s North American Mobile Reach and Scale

Business Wire

TOKYO -- July 30, 2013

NEXON Co., Ltd. (“Nexon”) (3659.TO), a worldwide leader in free-to-play online
games, today announced a strategic investment in Rumble Entertainment
(“Rumble”), a leading developer of premium, multiplatform free-to-play games
led by 15-year industry veteran Greg Richardson.

Under the terms of the agreement, Nexon will make a cash equity investment in
Rumble in exchange for a minority stake in the company. Financial details
related to the investment were not disclosed. In conjunction with the
investment, Owen Mahoney, Chief Financial Officer and Chief Administrative
Officer of Nexon, will join the Rumble Board of Directors.

Founded in 2011, Rumble develops premium free-to-play games that are instantly
accessible and playable across a variety of devices and social networks, all
while offering the deep engagement of console games. Announced titles include
KingsRoad, a medieval action role-playing game; Ballistic, a 3-D first-person
shooter; and Nightmare Guardians, a multiplayer tower defense game.

“As gaming platforms continue to converge, it is clear that immersive,
synchronous free-to-play games are the future of the video game industry,”
said Mr. Mahoney. “Rumble is one of the few Western companies at the forefront
of this trend, and they share our conviction about the compelling combination
of the free-to-play business model with deeply immersive gameplay across
platforms. The North American market remains a massive, largely untapped
opportunity and we are excited to work with Rumble’s best-in-class team to
grow our business in the West.”

Rumble is led by an all-star group of industry veterans with deep social
gaming and publishing expertise spanning the gaming world, from
critically-acclaimed MMOs and console games to hit social and mobile titles.
The team includes developers, executives and product leaders previously with
Zynga, Activision, BioWare, Blizzard, Playdom, Electronic Arts, Turbine,
LucasArts and RockYou.

“Nexon is a pioneer of the free-to-play model over 15 years ago, and we
couldn’t ask for a better partner as we seek to create the world’s best
free-to-play games,” said Greg Richardson, Founder and CEO of Rumble
Entertainment. “This partnership will enable us to leverage Nexon’s deep
free-to-play expertise and global market presence, including the important
Asian territories. We look forward to working with Nexon to continue our
mission of redefining the games experience on digital platforms.”

About NEXON Co., Ltd.

NEXON Co., Ltd. (“Nexon”) (3659.TO) is a worldwide leader in free-to-play
online games. Founded in Korea in 1994, Nexon developed one of the world's
first graphics-based massively multiplayer online games. Nexon also pioneered
the concept of microtransactions and the free-to-play business model, setting
a new standard in which play is free, and users have the option to purchase
in-game items to enhance their experience. Nexon currently services nearly 60
online games in more than 100 countries and since its founding, Nexon has
generated more than 1.4 billion player registrations. The Company is
headquartered in Tokyo, Japan and its shares are listed on the Tokyo Stock

About Rumble Entertainment

Rumble Entertainment, headquartered in Redwood City, Calif., is dedicated to
building polished games and shared experiences that embrace the digital world.
The team is comprised of talented creators that believe in a customer-led
approach to delivering great games. Rumble’s upcoming 2013 slate of games are
free-to-play and available across a variety of browsers, mobile devices, and
social networks. Rumble is financed by Google Ventures and Khosla Ventures.
Learn more at


For Nexon:
Owen Mahoney, +813-3-3523-7910
Chief Financial Officer
Greg Melchior, +813-3-3523-7919
Corp PR
Sard Verbinnen & Co
John Christiansen/Cassandra Bujarski
For Rumble:
Fortyseven Communications
Chris Kramer, 415-543-9247
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