MEGAtrends 2013: A Unique Platform to Network with Top Leading Manufacturers from the Food & Beverage Industry

 MEGAtrends 2013: A Unique Platform to Network with Top Leading Manufacturers
                      from the Food & Beverage Industry

  PR Newswire

  KUALA LUMPUR, Malaysia, July 30, 2013

KUALA LUMPUR, Malaysia, July 30, 2013 /PRNewswire/ -- The global food and
beverage market is forecasted to rise to reach approximately US $5,776 billion
in 2017 ^ and Asia must continue to strengthen its position to meet rising
demand for food and ensure food security amidst complexities and challenges
faced in the region. Pablo Perversi, Vice President-- Foods SEAA, Unilever,
one of the speakers at Fi Asia-- MEGAtrends 2013, notes, "The food and
beverage industry will perform well as the number of people that need to eat
continues to increase due to the population growth and urbanisation. However,
within the industry not everyone will do well as only those with
well-positioned and trusted brands that respect existing trends will survive
the choices that consumers make every day. Margins will be difficult as
recession will intensify the competition and the value equations which
consumers will have to make."

Megatrends in macroeconomics, consumption behaviour, regulation and technology
are forming at a faster pace and in more fragmented ways, and are critical to
driving the food and beverage industry, and these are some of the topics that
will be addressed on September 11th at the FI Asia-- MEGAtrends 2013
conference in Bangkok. One of the speakers, Krishna Mohan Suri, Head Research,
Development and Quality - Asia Gum & Candy, Mondelez International also
commented, "In general, the industry continues to contend with a number of
internal and external challenges. The people talent quality is perhaps the
largest common internal factor. In a world of high interdependence, industry
needs to be on its feet to manage the 'butterfly effect.' Trade and regulatory
policies or some contamination issue in one part of the world can create high
stress. Reliability and quality assurance of supplies is a key external
challenge. Complexity of regulatory environment is another key external
challenge that industry needs to manage."

The conference will provide unique platform for business knowledge sharing and
networking amongst top tier manufacturers, retailers, distributors,
regulators, and suppliers. It will address macroeconomic factors, food
security, regulatory, sustainability, halal food, consumer insights, open
innovation, technology and many more with speakers from leading manufacturers
such as Nestle , Mondelez International, Unilever, Kellogg Company, Mead
Johnson Nutrition and GlaxoSmithKline. Hosted in Thailand, this senior level
conference is co-located with Fi Asia exhibition with a global audience of
over 11,000 food professionals from more than 154 countries.

For more information about Fi Asia-- MEGAtrends 2013, please visit:

Media Contact:Marcus ChanSenior Marketing Associate (ASEAN)DID :
+603-2176-8703HP : +6012-227-7286E-mail:

About Fi Asia:

Fi Asia is a well-established show in the global Fi portfolio, having run
since 1996 to service the extensive Southeast Asian food industry. Since 2010,
the show has rotated between Thailand and Indonesia to access more of the
region's markets and industry players. Smaller summits are also held in
Vietnam and the Philippines. The ASEAN region has great potential for growth
with a population of 560 million consumers with changing tastes. The region
is recognised by the industry and leading market research firms as one of the
major emerging markets for food ingredients.

For more information about Fi Asia, please visit -

About the Organiser

UBM is a global live media and B2B communications, marketing service and data
provider. We help organisations make connections, communicate their
proposition and do business effectively. We enable professional people in more
than 40 countries around the world to connect and engage with each other, with
the markets they serve and with the information they need to succeed. And we
do this by whatever means works best-- at live events, through digital media
or in publications.

Our 6,500 expert staff are deeply embedded in the many specialist communities
we serve, bringing both an unusual depth of understanding and real know-how.
We organise hundreds of live events each year; we provide data, marketing and
information products; we offer a portfolio of market-leading online and print
titles; and we support professional communicators through our targeting,
distribution and monitoring services.

Our culture of innovation and collaboration brings our people together around
common interests to create value, enhancing our ability to do exactly the same
for UBM customers. So, whatever their business and wherever they operate, our
customers do better business through us.

For more information about UBM, please visit -

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