Worldwide Page Volume Continued Slow Decline in 2012 as Gains in Developing
Regions Failed to Offset Slowdown in Developed Regions, According to IDC
FRAMINGHAM, Mass. -- July 29, 2013
Worldwide page volume from digital hardcopy devices* decreased to 2.98
trillion in 2012 from 3.03 trillion in 2011, a decline of -1.5% year over
year, according to new research from International Data Corporation (IDC).
However, in spite of the decline, the world continues to print at a good clip.
Annual A4 printed pages can cover the surface area of New York City 237 times.
Developed countries continued their negative page growth trend in 2012, driven
by digital workflows, adoption of Managed Print Services (MPS), and anemic
economies. The silver lining for print volume in developed economies appears
to be net new incremental pages from mobile devices. While it may seem
counterintuitive, smartphone and tablet users are generating more print volume
compared to non-tablet/smartphone users. IDC research indicates that mobile
printing is gaining traction on a year-on-year basis and by 2015 over 50% of
smartphone and tablet business users will use mobile print in the office
environment. Although mobile printing is growing rapidly on a year-over-year
basis, both tablet and smartphone users need help to print from their devices.
Over 50% of smartphone and 35% of tablet users indicate that they do not know
how to print from their mobile devices.
Developing countries helped to counter the negative trend in developed
countries. In particular, Asia/Pacific (excluding Japan)(APeJ) led the way
with 10% year-over-year page growth, followed by Latin America with 6.7%
year-over-year growth. Meanwhile, growth of pages slowed slightly in Central
and Eastern Europe, Middle East, and Africa (CEMA) (-0.72%). This is in
contrast to last year when all developing regions experienced growth.
IDC expects worldwide page volume to remain flat for the 2013-2017 forecast
period. In addition, APeJ is expected to displace the U.S. for the highest
share of page volume by 2015. China and India are expected to be the major
growth countries in the APeJ region.
From a technology perspective, monochrome laser will continue to have the
largest share of pages across the forecast period. Mono laser's installed base
is forecast to grow, but pages are forecast to decline due to falling average
monthly print volume (AMPV). Color laser has a small portion of the installed
base and total pages, but it has the best outlook. For color laser, both the
installed base and pages are forecast to grow, mainly because of color laser
multifunction printers (MFPs). Color laser page growth will also be restrained
by falling AMPVs. Inkjet's installed base and pages are forecast to decline
through 2017. Inkjet comprises the majority of the installed base, but a tiny
minority of pages.
*Worldwide laser MFPs had overall positive growth in pages (+2%) with
developing countries registering double-digit growth (+13.2%) in contrast
to developed economies (-4.2%). Developing countries had double-digit page
growth across both mono (+11.3%) and color (+23.2%). In contrast,
developed countries had positive page growth across only color MFPs
(+7.5%) while having a negative growth in mono MFPs (-9.2%). User print
volume is migrating as devices move up speed bands during their refresh
cycle, causing some dampening in print volume.
*Worldwide laser printers had a negative growth story although developing
countries managed an incremental page growth (+0.11%), but not enough to
neutralize a negative page trend in developed economies (-5%). Developing
countries registered a +4.5% page growth in color printers in contrast to
-0.5% page growth in mono printers. Users continue to migrate from printer
to MFP form factors.
*Worldwide color inkjet printers continued to yield ground to color inkjet
MFPs, resulting in loss of color inkjet printer pages (-5%) on a
year-over-year basis. The impact was stronger in developing economies with
a drop in printer pages of -11.5%. However, as color inkjet users have
already mostly migrated to MFPs, the impact on overall color inkjet pages
was not drastic.
HP retained the number one position for overall worldwide page share in 2012.
Canon and Xerox retained the number two and three rankings in worldwide page
share. While most rankings remain unchanged, there were some notable findings.
HP, driven by an increase in MFPs in its product mix, displaced Xerox as the
leader in the color laser segment. In addition, driven by increased shipments,
Samsung broke into the top 3 A4 Mono MFP page position, displacing Xerox.
An interactive graphic showing worldwide page share for the top 5 vendors in
2012 is available here. The chart is intended for public use in online news
articles and social media. Instructions on how to embed this graphic can be
found by viewing this press release on IDC.com.
Worldwide Page Share, 2012 Vendor Ranking by Category and Sub-Category
Categories Sub-Category Product Top 3 Vendors By Page Share
#1 #2 #3
Inkjet + (MFP +
Laser Printer HP Canon Xerox
Laser Printer HP Xerox Canon
Color Laser Printer HP Xerox Ricoh
Mono Laser Printer HP Canon Xerox
Laser Color Laser A4 Printer HP Xerox Lexmark
Mono Laser A4 Printer HP Lexmark Samsung
Laser Color Laser A4 MFP HP Brother Xerox
Mono Laser A4 MFP HP Canon Samsung
Inkjet (MFP + HP Canon Epson
Source: IDC Worldwide Page Volume and Vendor Share Program, July 2013
Table Note: ** Includes both A3 and A4 devices
The study, from IDC's Worldwide Page Volume and Vendor Share Program, provides
total market size and vendor shares for single-function printer, MFP, and
single-function digital copier (SFDC) pages (prints/copies) and installed
base. Data includes installed base units and pages by technology,
sub-technology, and speed (laser) for 7 regions.
** Digital hardcopy devices include single-function printers, multifunction
printers (MFPs), and single-function digital copiers (SFDC). This study
included only mono laser devices under 70 ppm (pages per minute), color
laser devices under 45 ppm, and personal through workgroup inkjets.
*IDC tracks A3 and A4 digital devices using remote monitoring tools,
consumable trackers, and other data collection methods. Installed base is
derived from IDC Worldwide Hardcopy Peripherals Tracker shipment data and
IDC proprietary retirement research.
*Developed regions include the United States, Western Europe, Canada, and
Japan. Developing regions include Asia/Pacific (excluding Japan), Latin
America, Central and Eastern Europe, Middle East, and Africa.
For more information about IDC's Worldwide Page Volume and Vendor Share
Program, please contact Angèle Boyd (firstname.lastname@example.org) or Dinesh Srirangpatna
International Data Corporation (IDC) is the premier global provider of market
intelligence, advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community to make
fact-based decisions on technology purchases and business strategy. More than
1,000 IDC analysts provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries. For more than 49
years, IDC has provided strategic insights to help our clients achieve their
key business objectives. IDC is a subsidiary of IDG, the world's leading
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by visiting www.idc.com.
Dinesh Srirangpatna, 949-241-6576
Michael Shirer, 508-935-4200
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