Introducing a New Fragrance for Men, Perry Ellis

  Introducing a New Fragrance for Men, Perry Ellis

Business Wire

NEW YORK -- July 29, 2013

Perry Ellis announces the launch of their new namesake fragrance for men.
Perry Ellis is a fresh, woody aromatic scent that reflects the Perry Ellis
man’s witty, casual confidence.

Perry Ellis Fall 2013 advertising campaign image

Perry Ellis Fall 2013 advertising campaign image

Playful and enticing, Perry Ellis, the brand’s new flagship fragrance, opens
with a bitter orange citrus burst and crisp, herbaceous spices of cardamom,
coriander and clary sage. The heart of the composition encompasses fir, mint,
cedarwood and lavender, evoking the energy and wit of the Perry Ellis man.
Beneath these scents are notes of sandalwood, patchouli and white moss wrapped
in the warmth of tonka bean, amber and musk – a distinctive scent for the
modern guy who prefers to take tradition and add a twist.

The bottle design is inspired by the signature Perry Ellis “dot.” An
ink-colored metal case encircles the teal glass bottle, allowing the fragrance
to be visible. The dot evokes the heritage of Perry Ellis while lending a
playful attitude.

The advertising campaign, photographed by Daniel Jackson, is in keeping with
the Very Perry campaign for the brand, which features studio-style images that
are “interrupted” by whimsical, unexpected events. In the ad for the
fragrance, model Paul Kelly from Q Model Management jumps to catch a
larger-than-life bottle of the scent.

“The ad for our new Perry Ellis fragrance embodies the charm and wit embraced
by the Perry Ellis man,” shared Vice President of Marketing, Matt Cronin. “We
played up the oversized nature of the bottle to add and unexpected dimension
to the advertising image, sending a powerful message about the Perry Ellis man
and fragrance.”

The tag line for the campaign reads, “Be Very. Like Perry.” The ad will run in
fall issues of Details, Esquire, Essential Homme, InStyle and GQ.

Perry Ellis Eau de Toilette will ship August 1, 2013 to,
Macy’s, Dillard’s and Boscov’s. The 3.4 fl. oz. / 100 ml collection spray will
retail at $65.00 and the 1.7 fl oz / 50 ml will retail at $50.00.


Perry Ellis International, Inc. is a leading designer, distributor and
licensor of a broad line of high quality men's and women's apparel,
accessories and fragrances, as well as select children's apparel. The
Company's collection of dress and casual shirts, golf sportswear, sweaters,
dress pants, casual pants and shorts, jeans wear, active wear, dresses and
men's and women's swimwear is available through all major levels of retail
distribution. The Company, through its wholly owned subsidiaries, owns a
portfolio of nationally and internationally recognized brands, including:
Perry Ellis^(R), Jantzen^(R), Laundry by Shelli Segal^(R) , C&C California^(R)
, Rafaella^(R) , Cubavera^(R) , Centro^(R) , Solero^(R), Munsingwear^(R) ,
Savane^(R) , Original Penguin^(R) by Munsingwear^(R) , Grand Slam^(R) ,
Natural Issue^(R) , Pro Player^(R) , the Havanera Co. ^ (R) , Axis^(R) ,
Tricots St. Raphael^(R) , Gotcha^(R) , Girl Star^(R) , MCD^(R) , John
Henry^(R) , Mondo di Marco^(R) , Redsand^(R) , Manhattan^(R) , Axist^(R) ,
Farah^(R) , Anchor Blue^(R) and Miller's Outpost^(R) . The Company enhances
its roster of brands by licensing trademarks from third parties, including:
Pierre Cardin^(R) for men's sportswear, Nike^(R) and Jag^(R) for swimwear, and
Callaway^(R), TOP-FLITE^(R) , PGA TOUR^(R) and Champions Tour^(R) for golf
apparel. Additional information on the Company is available at

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LaForce + Stevens
Jessica Nadaud
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