SAP Extends SAP HANA® Further Into the Ecosystem

               SAP Extends SAP HANA® Further Into the Ecosystem

Original Equipment Manufacturers AlertEnterprise, Clockwork and PROS to Run
SAP HANA® Platform

PR Newswire

MIAMI, July 29, 2013

MIAMI, July 29, 2013 /PRNewswire/ --SAP AG (NYSE: SAP) today announced that
three original equipment manufacturer (OEM) partners can now deliver their
solutions running on the SAP HANA® platform. OEM partners AlertEnterprise,
Clockwork and PROS will offer their customers access to real-time data and
game-changing solutions with SAP HANA, a real-time in-memory technology
platform from SAP. The partnerships build on the momentum of the company's OEM
partner base in North America and reaffirm its commitment to providing
partners with industry-leading innovations designed to help enterprises and
their customers run better. The announcement was made at the SAP Americas
Partner Leadership Summit held July 29-30 in Miami.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

"Our customers require real-time data to detect and prevent potential security
threats," said Jasvir Gill, founder and CEO, AlertEnterprise. "By embedding
SAP HANA into our solutions, AlertEnterprise can give customers the power to
access data in significantly less time with a unique and innovative set of
offerings. SAP HANA consolidates existing processes, replacing rules engine
and complex event processing engines that lead to higher data throughput and
performance. SAP is a leader in in-memory technology and enables
AlertEnterprise to co-innovate solutions, making our partnership an easy
choice that benefits our customers."

OEM partners are leveraging embedded analytics and the massive speed and scale
of SAP HANA to unlock the power of data and enable optimized and innovative
business processes. SAP has quadrupled the total number of OEM partners
licensing SAP HANA in the first six months of 2013 compared to the last six
months of 2012, demonstrating strong partner adoption in North America and
globally. With the help of this technology, OEM partners are equipped to play
an increasingly critical role in helping organizations of all sizes identify,
purchase, implement and run ideal solutions to address unique business needs.

"We have already seen greater adoption of SAP HANA within our ecosystem, and
the OEM space will serve as a critical piece in delivering this game-changing
solution to customers of all sizes in North America," said John Graham, Head
of Ecosystems & Channels, SAP Americas. "Our OEM partners are leaders in their
markets, and by running SAP HANA, they can help end users be more flexible,
faster and knowledgeable about their business. Through these partnerships, SAP
demonstrates the symbiotic relationship it has with its ecosystem. We work
hand-in-hand with partners and they clearly see the limitless opportunities
SAP HANA can provide."

SAP works closely and intensively with developers, independent software
vendors (ISVs), systems integrators, software resellers and startups to
leverage enablement tools and resources and tap into the power of SAP HANA.

"Expanding our OEM partnership with SAP is a natural next step in our efforts
in growing Clockwork's business with our Insight LCM platform," said Joe
Berti, CEO, Clockwork. "Bringing SAP HANA to our products and customers
enhances the predictive analytics capabilities for our enterprise asset
management solutions. We expect that our customers will be able to generate
'future bigger data' by sourcing, collecting, cleaning, correcting, completing
and categorizing critical asset performance data used in predictive analytics.
This will allow them to optimize parts ordering and maintenance scheduling.
Continuing our work as an SAP partner helps ensure that our customers have the
resources to help their businesses improve operations and achieve growth."

"By extending our partnership with SAP, we continue to innovate and develop
our products by leveraging the power of SAP HANA," said Andres Reiner,
president and CEO, PROS. "With SAP HANA, customers will be able to use
real-time data science to identify sales opportunities that are most likely to
close, offers that are most likely to sell, and prices that are more likely to
win. PROS and SAP share a common goal of empowering the customer with tools
designed to result in faster, more informed actions that help drive growth and
overall business performance. SAP is a proven leader in real-time, in-memory
analytics, and we are pleased to increase our collaboration with them as an
OEM partner."

To learn more about OEM partners, visit www.sap.com/partners/oem. For more
information visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 248,500 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

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