TIBCO Enhances Real-Time Loyalty Marketing Platform

TIBCO Enhances Real-Time Loyalty Marketing Platform 
Loyalty Lab Version 13.2 Delivers on Mobile Loyalty 
PALO ALTO, CA -- (Marketwired) -- 07/29/13 --  TIBCO Software Inc.
(NASDAQ: TIBX) today announced the latest version of its unified
marketing platform, TIBCO Loyalty Lab(R) Reward 13.2. With this
release, marketers can further utilize mobile channels to engage
customers at precisely the right time.  
"This release enhances the differentiated value we create for our
customers -- enabling relevant, contextualized engagement via their
preferred channels," says Matt Elders, vice president, TIBCO Loyalty
Lab. "Further integrating mobile takes the advantages of mashing data
at rest with data in motion to the next level." 
Loyalty Lab(R) Reward 13.2 uses a marketer-centric UI that helps
organizations reduce reliance on IT and third parties and increase
speed to market. It improves their ability to connect with customers
in-store and while on the go using two new mobile-optimized features: 


 
--  In-store enrollment, member lookup, account information, offers and
    more are enabled by TIBCO Loyalty Lab(R) Clienteling. Clienteling
    is optimized for any device that supports an Internet browser,
    including tablets, smart phones, and web-enabled POS systems.
--  On-the-go customer engagement is enabled by the TIBCO Loyalty
    Lab(R) Mobile Microsite. Customers have real-time access to program
    details, enrollment, offers, point balance and more from a
    mobile-optimized experience available on any device with an Internet
    browser.

  
For more information on the Loyalty Lab real-time marketing platform,
visit:  


 
--  TIBCO Loyalty Lab Reward platform overview
--  The TIBCO Product Documentation site to view the 13.2 release notes

  
About TIBCO
 TIBCO Software Inc. (NASDAQ: TIBX) is a provider of
infrastructure software for companies to use on-premise or as part of
cloud computing environments. Whether it's optimizing claims,
processing trades, cross-selling products based on real-time customer
behavior, or averting a crisis before it happens, TIBCO provides
companies the two-second advantage(R) -- the ability to capture the
right information at the right time and act on it preemptively for a
competitive advantage. More than 4,000 customers worldwide rely on
TIBCO to manage information, decisions, processes and applications in
real time. Learn more at www.tibco.com.  
TIBCO, two-second advantage, Loyalty Lab and TIBCO Software are
trademarks or registered trademarks of TIBCO Software Inc. in the
United States and/or other countries. All other product and company
names and marks mentioned in this document are the property of their
respective owners and are mentioned for identification purposes only. 
Media Contact:  
Leslie Moore 
TIBCO Software Inc. 
(650) 846-5025 
lmoore@tibco.com