Eisai Announces Availability of Halaven® (eribulin) in Kuwait

        Eisai Announces Availability of Halaven® (eribulin) in Kuwait

  PR Newswire

  HATFIELD, England, July 29, 2013

HATFIELD, England, July 29, 2013 /PRNewswire/ --

         Partnership deal secured with Yiaco for Kuwait distribution

Eisai EMEA (Europe, the Middle East, Africa, Russia and Oceania) today
announces its partnership with Kuwait's leading pharmaceutical marketing
agency, Yiaco Medical Company, for the distribution of Halaven ^® (eribulin),
for the treatment of patients with locally advanced or metastatic breast
cancer, who have progressed after at least two chemotherapeutic regimens for
advanced disease.

Commenting on the availability of eribulin in Kuwait, Toshitaka Asano, Vice
President Market Development Business Unit EMEA, said: "The distribution of
Halaven in Kuwait is part of Eisai's wider strategy of establishing a solid
foundation in the EMEA region. We recognise Kuwait as a strong and stable
market in the region which has a rapidly growing population with very specific
healthcare needs. Our valued partnership with Yiaco Medical Company will mean
people can receive rapid access to innovative treatments not previously
available to them."

Kuwait is recognised as one of the best-regulated pharmaceutical markets of
the Gulf Cooperation Council (GCC) and remains the second most attractive
pharmaceutical market in the region according to the latest Business Monitor
International (BMI) Risk / Reward Ratings (RRR) analysis. ^[1] Continued
market growth is anticipated over the next five years, buoyed up by both a
high birth rate and an expanding population, offering the industry a
relatively stable environment in which to operate. ^[1]

"As the market-leading pharmaceutical distributor in Kuwait, we are excited
about the opportunity to work in partnership with Eisai to distribute Halaven
in this region," said Tareq Alryan,Assistant CEO, Pharma and Business
Development, at Yiaco Medical Company. "Our unrivalled market knowledge and
reputation in the region allows us to support Eisai in launching Halaven in
Kuwait, whilst at the same time addressing the health needs of patients and
their families in Kuwait."

Eribulin is now commercially available in Kuwait and received the full
registration in October 2012.

As part of Eisai's globalisation strategy set out in its mid-term strategic
plan in 2011 "HAYABUSA", the company seeks to expand its global presence by
2015 in an effort to achieve its objective of making contributions to more
than 500 million patients worldwide. Since its launch in the European Union in
March 2011, eribulin is now widely available worldwide.

                                     ENDS

Notes to Editors

About Eisai's Commitment to Improving Global Access to Medicines

Today, it is estimated that some 2.7 billion* people around the world live on
US$ 2 or less per day. Most of these 2.7 billion people do not have access to
essential health care and treatment despite the availability of effective
medicines. This is an international challenge that needs to be solved through
collaborations among governments, international organisations such as the WHO,
non-governmental organisations and pharmaceutical companies.

In line with its human health care (hhc) mission, Eisai is committed to
improving global access to medicines over the medium-to-long term through
partnership strategies that involve working with governments, international
organisations, private entities and non-profit organisations. Specifically,
the company has developed and is implementing a five-target approach to
improve access to medicines worldwide. The five key components are: product
creations, strategic solutions, capacity building, quality innovation, and
long-term investment.

For further information on Eisai's Access to Medicines initiatives, please
visit the Access to Medicines page on the Eisai Global website:
http://www.eisai.com/company/atm/index.html

* Source: World Bank (2005)

About Eisai

Eisai is one of the world's leading research and development (R&D) based
pharmaceutical companies and we define our corporate mission as "giving first
thought to patients and their families and to increasing the benefits health
care provides," which we call human health care ( hhc ).

Eisai concentrates its R&D activities in three key areas:

  *Oncology including: anticancer therapies; tumour regression, tumour
    suppression, antibodies, etc
  *Neuroscience, including: Alzheimer's disease, epilepsy, pain and weight
    loss
  *Vascular/Immunological reaction including: thrombocytopenia, rheumatoid
    arthritis, psoriasis, and inflammatory bowel disease

With operations in the U.S., Asia, Europe and its domestic home market of
Japan, Eisai employs more than 10,000 people worldwide. From its Knowledge
Centre in Hatfield, UK, Eisai has recently expanded its business operations to
include Europe, the Middle East, Africa, Russia and Oceania (EMEA). Eisai EMEA
has sales and marketing operations in over 20 markets, including the United
Kingdom, France, Germany, Italy, Spain, Switzerland, Sweden, Ireland, Austria,
Denmark, Finland, Norway, Portugal, Czech Republic, Slovakia, the Netherlands,
Belgium, the Middle East and Russia.

For further information please visit: http://www.eisai.co.uk

About Yiaco

Yiaco Medical Company was established in the year 1953 as a sole marketing
agent for many multinational research-based pharmaceutical manufacturers.
Yiaco quickly grew with the boom in Kuwait's own national growth and
development, diversifying and expanding into other healthcare services such as
Medical Equipment, Hospital supplies and Dental equipment & materials. Through
its many years of operation and experience in the medical field, Yiaco's
reputation of excellence precedes its name. A name that has come to mean
undisputed market leadership in the area of medical care, unparalleled sales
and services, as well as innovative state-of-the-art technology for the
medical and healthcare fields.

Yiaco is fully committed to the modern healthcare system in Kuwait and abroad;
and through this commitment, it has earned the privilege of delivering
intelligent and economic solutions to the medical profession and the public.
This commitment is not only evident through its ability to equip entire
hospitals and research centers from the ground up, but in its solid financial
holdings and a proud family of employees.

1. Business Monitor International: Industry Risk / Reward Ratings - Kuwait -
Q2, 2013

Date of preparation: July 2013Job Code: Halaven-UK0146

Contact: Media Enquiries: Eisai Europe Ltd, Cressida Robson / Charlotte
Andrews, +44(0)7908 314 155 / +44(0)7947 231 513, Cressida_Robson@eisai.net,
Charlotte_Andrews@eisai.net ; Tonic Life Communications, Siobhan Reilly /
April Kenneally, +44(0)207 798 9999 / +44 (0) 207 798 9263,
siobhan.reilly@toniclc.com , april.kenneally@toniclc.com ; For further
information on Yiaco Medical Company in Kuwait, please contact: Tareq Alryan -
Assistant CEO, Pharma and Business Development, Yiaco , +965 222 460 31,
agm@yiacokuwait.com. For further information on Yiaco Medical Company in
Kuwait, please contact: Tareq Alryan - Assistant CEO, Pharma and Business
Development, Yiaco, +965-222-460-31, agm@yiacokuwait.com
 
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