Mitsubishi Motors Expands Production in Brazil with ASX
Focus on Emerging Markets Spreads to Fourth Largest Automobile Market
Tokyo, July 26, 2013 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC)
announced the start of production of the ASX compact SUV at a factory in
Catalao, Brazil through its exclusive distributor and assembler MMC Automotores
do Brasil Ltda. (MMCB).
Brazil became the fourth largest automobile market in 2012 with annual sales
of 3.6 million units. World attention is soon to focus on Brazil with the 2014
World Cup along with the 2016 Olympics set to be held there. Hopes are that the
automobile market will further grow with the series of these major events.
MMC first commenced production through MMCB in September 1998, and have been
producing three SUV models(1) in the recent years. The ASX is a global
strategic vehicle and a core model for MMC which its production started first
in Japan, then the United States, Indonesia, and China prior to Brazil.
The ASX compact SUV has already sold more than 26,000 units(2) since its
introduction to Brazil as an imported model. It has been highly regarded as
meeting the needs of Brazilian consumers for:
- its exterior design that reflects a sense of quality fused with the
toughness of an SUV
- high fuel economy
- versatility in a number of situations
- ease of use with a small turning radius inherent to its compact body
MMC will work to further build on the competitiveness of the ASX for Brazilian
consumers through local production.
MMC aims to bolster its operating base in Brazil - one of its important
markets - and provide Brazilian consumers with products that meet their needs.
MMC will aggressively develop its business in Brazil.
(1): Pajero TR4, L200 Triton, and Pajero Dakar.
(2): as of June 2013.
About Mitsubishi Motors
Mitsubishi Motors Corporation (TSE: 7211) was established in 1970 and is one
of the few automobile companies in the world that produces a full line of
automotive products ranging from 660-cc mini cars and passenger cars to
commercial vehicles and heavy-duty trucks and buses. The company also operates
consumer financing services and provides this to its customer base. For more
information, please visit www.mitsubishi-motors.com.
Public Relations Department
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