Duracell Powermat and Starbucks Expand Wireless Charging in Silicon Valley Area

  Duracell Powermat and Starbucks Expand Wireless Charging in Silicon Valley
                                     Area

  PR Newswire

  SAN JOSE, California, July 26, 2013

SAN JOSE, California, July 26, 2013 /PRNewswire/ -- Duracell Powermat today
announced the availability of wireless charging in select Starbucks stores in
the Silicon Valley area. The expansion of the wireless charging evaluation
follows a successful test of the wireless charging technology in select
Starbucks stores in the Boston area.

(Photo: http://photos.prnewswire.com/prnh/20130726/NY53707 )

"Duracell Powermat offers the cure for dead battery anxiety," said Stassi
Anastassov, President of Duracell at Procter & Gamble. "Look around any
Starbucks and you will see smartphones being placed on tables. Today these
phones are losing power as they sit there-- but once a table is equipped with
Powermat technology, simply placing a phone on the table will recharge it."

"We know that our customers use our cafes in a number of ways beyond buying
coffee. For some, it's their home office, for others it's their place to get
away and have some time to themselves. More and more customers are using
Starbucks as their home base and they are looking to recharge in a number of
ways," said Adam Brotman, chief digital officer, Starbucks Coffee Company. "We
have seen positive customer response to wireless charging through our tests in
Boston, and are pleased to now extend this experience for our customers in the
Silicon Valley area."

Wireless charging at Starbucks will comply with the Power Matters Alliance
(PMA) standard -- the fastest growing standard and ecosystem for wireless
power-- so that any PMA-certified device will charge simply by being placed
on the tabletop. Several companies, including Duracell Powermat , offer
PMA-certified smartphone cases and portable batteries, and AT&T recently
announced that many of its smartphones will ship with PMA wireless charging
technology next year. Blackberry, HTC, LG, Samsung, ZTE and other smartphone
makers have also signed on to the PMA.

"Wireless charging technology is becoming mainstream and people are beginning
to expect that just like WiFi, they'll be able to charge up in those places
that they ordinarily visit throughout their day. There are no better partners
for us to be working with to make wireless charging ubiquitous than AT&T,
Starbucks and Procter & Gamble," said Ran Poliakine, CEO of Powermat
Technologies

To view where wireless charging can be found please visit www.poweruphere.com
.

About Duracell Powermat

Duracell Powermat is the joint venture between Procter & Gamble's Duracell
brand and Powermat Technologies. As part of the Procter & Gamble Company
[NYSE: PG], Duracell has been powering people around the world for more than
40 years, whereas Powermat brought the wireless charging category to life with
the introduction of ground-breaking products in 2009. Together the two
companies are shaping the wireless charging revolution under the Duracell
Powermat brand. The first company to address the growing power needs of
consumer's in a world increasingly reliant on battery-draining smartphones,
Duracell Powermat provides real-life power solutions for consumers both
at-home and on-the-go. Duracell Powermat is helmed by CEO, Ron Rabinowitz. For
more information, please visit www.duracellpowermat.com

About the Power Matters Alliance PMA was founded byPowermatTechnologies
andProcter & Gamblein 2012, and its board includesAT&T, Duracell,
Starbucksand the US Government'sEnergy StarandFederal Communications
Commission (both non-voting). A wide array of PMA-compliant products are
available at leading retailers, and compatible 'wireless charging spots' have
been installed at leading airports, stadiums, restaurants, gyms and hair
salons. Membership of the PMA is open to all, and its technical specifications
are available to all members at www.powermatters.org .



Website: http://www.duracellpowermat.com
Contact: Scott Eisenstein, Duracell Powermat, +1 212 297 2762,
scott@powermat.com
 
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