dELiA*s Prices Underwritten Public Offering of Common Stock

  dELiA*s Prices Underwritten Public Offering of Common Stock

Business Wire

NEW YORK -- July 26, 2013

dELiA*s, Inc. (NASDAQ: DLIA) (the “Company”), a multi-channel retail company
primarily marketing to teenage girls, today announced the pricing of its
previously announced underwritten public offering (the “Offering”) with gross
proceeds to the Company expected to be approximately $13.7 million, before
deducting underwriting discounts and commissions and other estimated offering
expenses payable by the Company. The Offering is expected to close on or about
July 31, 2013, subject to the satisfaction of customary closing conditions.

The Company anticipates using the net proceeds from the Offering for the
repayment of a portion of the outstanding amounts under its existing Credit
Agreement with Salus Capital Partners, LLC and for working capital and other
general corporate purposes.

The Offering consists of 13,065,453 shares of common stock of the Company (the
“Common Stock”) offered at a price to the public of $1.05 per share.

Pursuant to the terms of an underwriting agreement entered into by the
underwriters and the Company, the underwriters also have the option to
purchase an additional 1,959,817 shares of Common Stock at a purchase price of
$1.05 per share for an additional 30 days after the date of the prospectus

Janney Montgomery Scott LLC is acting as sole book-running manager for the

The securities described above are being offered by the Company pursuant to a
shelf registration statement on Form S-3 (Registration No. 333-182236),
including a base prospectus dated September 7, 2012, previously filed with and
declared effective by the Securities and Exchange Commission (the “SEC”). A
preliminary prospectus supplement related to the Offering has been filed with
the SEC and is available on the SEC's website located at
Copies of the final prospectus supplement and the accompanying base prospectus
relating to this Offering, when available, may be obtained from the SEC's
website located at or from Janney Montgomery Scott LLC, 60
State Street, Boston, MA 02109, Attention: Equity Syndicate Department or via
email at

This news release shall not constitute an offer to sell or the solicitation of
an offer to buy, nor shall there be any sale of these securities in any state
or jurisdiction in which such offer, solicitation or sale would be unlawful
prior to registration or qualification under the securities laws of any such
state or jurisdiction.

About dELiA*s, Inc.

dELiA*s, Inc. is a multi-channel retail company primarily marketing to teenage
girls. It generates revenue by selling apparel, accessories and footwear to
consumers through its website, direct mail catalogs, and mall-based retail

Forward-Looking Statements

All statements included in this press release, other than statements of
historical fact, are forward-looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended. Forward-looking statements can
generally be identified by words such as “may,” “could,” “will,” “should,”
“assume,” “expect,” “anticipate,” “plan,” “intend,” “believe,” “predict,”
“estimate,” “forecast,” “outlook,” “potential,” or “continue,” or the negative
of these terms, and other comparable terminology, and include statements
regarding the anticipated use of proceeds from the Offering. Although we
believe the expectations and intentions reflected in our forward-looking
statements are reasonable, we cannot assure you that these expectations and
intentions will prove to be correct.

Various risks and other factors including those risks and uncertainties
identified in the “Risk Factors” section of the preliminary prospectus
supplement we filed with the SEC on July 25, 2013 could cause actual results,
and actual events that occur, to differ materially from those contemplated by
the forward-looking statements.

Many of the risk factors are beyond our ability to control or predict. You
should not unduly rely on any of our forward-looking statements. These
statements are made only as of the date of this press release. Except as
required by law, we are not obligated to publicly release any revisions to
these forward-looking statements to reflect future events or developments. All
subsequent written and oral forward-looking statements attributable to us and
persons acting on our behalf are qualified in their entirety by the cautionary
statements contained herein or in our public filings.


dELiA*s, Inc.
David Dick, Chief Financial Officer, 212-590-6200
Jean Fontana, 646-277-1214
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