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Cabela's® Announces Plans for Four New Stores



  Cabela's® Announces Plans for Four New Stores

     Two Stores to Open in Georgia; Others to open in Montana and Canada

Business Wire

SIDNEY, Neb. -- July 25, 2013

Cabela’s Incorporated (NYSE:CAB), the World’s Foremost Outfitter® of hunting,
fishing and outdoor gear, announced today plans to bring the extraordinary
Cabela’s retail experience to four new markets in 2014 – Acworth, Ga.;
Augusta, Ga.; Missoula, Mont.; and Barrie, Ontario, Canada.

ACWORTH

Construction on the approximately 100,000-square-foot store is scheduled to
begin this fall and Cabela’s plans to open the store in the fall of 2014. It
will be located in the Cherokee Village development in the northeast quadrant
of I-75 and Highway 92. Majestic Realty is developing the shopping center.

The Acworth store is expected to employ approximately 200 full-time, part-time
and seasonal employees. Most will come from Acworth and the surrounding area.

The store will be built in Cabela’s next-generation layout, designed to
surround customers in an outdoor-like experience with museum-quality wildlife
displays. In addition to thousands of quality outdoor products, the store will
include a large mountain replica, a Gun Library, Bargain Cave, Boat Shop,
Indoor Archery Range, Deli and Fudge Shop.

The Acworth and Augusta stores are Cabela’s first and second in Georgia.

“We are thrilled to bring Cabela’s to a state with such a great outdoor
tradition.” said Tommy Millner, Cabela’s Chief Executive Officer. “Georgia,
especially the Acworth area, is full of sportsmen and women who share Cabela’s
enthusiasm for outdoor recreation. It is time to serve their needs with an
extraordinary Cabela’s store.”

AUGUSTA

Construction is scheduled to begin this summer and Cabela’s plans to open the
store in the spring of 2014. The 42,000-square-foot Cabela’s Outpost store
will be located on the south side of I-20 at Riverwatch Parkway in the Village
at Riverwatch development. MGHerring is managing the development.

The store is expected to employ approximately 90 full-time, part-time and
seasonal employees. Most will come from Augusta and the surrounding area.

Designed for efficiency, flexibility and convenience, Cabela's Outpost stores
offer the same quality products and customer service for which Cabela's is
famous. Cabela’s opened its first Cabela’s Outpost store in fall 2012 in Union
Gap, Wash. In February, the company opened its second such location, in
Saginaw, Mich.

The Augusta location will feature a Core-Flex floor plan allowing products to
be rotated seasonally, as well as a rugged outdoor look and feel. It will
include innovative digital signage and the same quality products and customer
service for which Cabela's is famous.

“Cabela’s is very excited about our two Georgia locations,” Millner said.
“Georgia is full of outdoorsmen and women who have supported our catalog and
website for years. The Augusta Outpost store will be a great start to bringing
Georgia the full Cabela’s retail experience.”

MISSOULA

Construction on the Missoula location, also a Cabela’s Outpost store, is
scheduled to begin this fall. The company anticipates a summer 2014 opening.
It will be Cabela’s third Montana store, joining the Billings location opened
in 2009 and a Kalispell location scheduled to open this fall.

Cabela’s expects to employee approximately 90 full-time, part-time and
seasonal employees, with most coming from Missoula and the surrounding area.

The store will be located on Brooks Street in the southeast quadrant of South
Reserve Street and Highway 93, where the existing Kmart building will be razed
as part of a growing retail development being called, “South Crossing.”
Woodbury Corporation of Salt Lake City, Utah, is the developer of the project.

The Missoula location will feature a rugged, outdoor look and feel, offering a
robust selection of gear and seasonal products assortments, as well as
museum-quality wildlife displays and an indoor archery range.

“Missoula has a proud tradition of outdoor recreation and is full of sportsmen
and women who live the Cabela’s lifestyle,” Millner said. “The support from
our loyal customers in Billings, along with the growing excitement around our
recent announcement to open a store in Kalispell, made it an easy decision to
extend the Cabela’s retail footprint to Missoula.”

BARRIE

Construction on the 70,000-square-foot store is scheduled to begin this summer
and Cabela’s anticipates a summer 2014 opening. It is expected to employee
approximately 200 full-time, part-time and seasonal employees. Most will come
from Barrie and the surrounding area.

The store will be located near the intersection of Highway 400 and Mapleview
Drive in the Park Place Shopping Centre, which is being developed by North
American/CentreCorp.

The store will be built in Cabela’s next-generation layout designed to
surround customers in the outdoor experience. In addition to thousands of
quality outdoor products, it will include a mountain replica featuring
museum-quality wildlife displays, an indoor archery range, Gun Library,
Bargain Cave, Deli and Fudge Shop.

“Thanks to the loyalty of our thousands of Canadian customers, and especially
those across the province of Ontario, it was an easy decision to bring the
Cabela’s retail experience to Barrie,” Millner said. “I can’t say enough about
Canada. It’s a Cabela’s kind of place.”

Currently, Cabela’s operates 45 stores across North America with plans to open
an additional 19 over the next two years.

                         About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world’s largest direct marketer, of hunting,
fishing, camping and related outdoor merchandise. Since the Company’s founding
in 1961, Cabela’s® has grown to become one of the most well-known outdoor
recreation brands in the world, and has long been recognized as the World’s
Foremost Outfitter®. Through Cabela’s growing number of retail stores and its
well-established direct business, it offers a wide and distinctive selection
of high-quality outdoor products at competitive prices while providing
superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit
card, which serves as its primary customer loyalty rewards program. Cabela’s
stock is traded on the New York Stock Exchange under the symbol “CAB”.

                Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical or current fact are
"forward-looking statements" that are based on the Company's beliefs,
assumptions, and expectations of future events, taking into account the
information currently available to the Company. Such forward-looking
statements include, but are not limited to, the Company's statements regarding
opening retail stores in Acworth, Ga.; Augusta, Ga.; Missoula, Mont.; and
Barrie, Ontario, Canada; and opening 19 new retail stores over the next two
years. Forward-looking statements involve risks and uncertainties that may
cause the Company's actual results, performance, or financial condition to
differ materially from the expectations of future results, performance, or
financial condition that the Company expresses or implies in any
forward-looking statements. These risks and uncertainties include, but are not
limited to: the state of the economy and the level of discretionary consumer
spending, including changes in consumer preferences and demographic trends;
adverse changes in the capital and credit markets or the availability of
capital and credit; the Company's ability to successfully execute its
omni-channel strategy; increasing competition in the outdoor sporting goods
industry and for credit card products and reward programs; the cost of the
Company's products, including increases in fuel prices; the availability of
the Company's products due to political or financial instability in countries
where the goods the Company sells are manufactured; supply and delivery
shortages or interruptions, and other interruptions or disruptions to the
Company's systems, processes, or controls, caused by system changes or other
factors; increased or adverse government regulations, including regulations
relating to firearms and ammunition; the Company's ability to protect its
brand, intellectual property, and reputation; the outcome of litigation,
administrative, and/or regulatory matters (including a Commissioner's charge
the Company received from the Chair of the U. S. Equal Employment Opportunity
Commission in January 2011); the Company's ability to manage credit,
liquidity, interest rate, operational, legal, and compliance risks; the
Company's ability to increase credit card receivables while managing credit
quality; the Company's ability to securitize its credit card receivables at
acceptable rates or access the deposits market at acceptable rates; the impact
of legislation, regulation, and supervisory regulatory actions in the
financial services industry, including the Dodd-Frank Wall Street Reform and
Consumer Protection Act; and other risks, relevant factors, and uncertainties
identified in the Company's filings with the SEC (including the information
set forth in the "Risk Factors" section of the Company's Form 10-K for the
fiscal year ended December 29, 2012), which filings are available at the
Company's website at www.cabelas.com and the SEC's website at www.sec.gov.
Given the risks and uncertainties surrounding forward-looking statements, you
should not place undue reliance on these statements. The Company's
forward-looking statements speak only as of the date they are made. Other than
as required by law, the Company undertakes no obligation to update or revise
forward-looking statements, whether as a result of new information, future
events, or otherwise.

Contact:

Cabela’s Incorporated
Media:
Nathan Borowski, 308-255-2861
or
Investors:
Chris Gay, 308-255-2905
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