MagnaChip Introduces New Low Power e-Compass Sensor Series for Improved Mobile
SEOUL, South Korea and CUPERTINO, Calif., July 25, 2013
SEOUL, South Korea and CUPERTINO, Calif., July 25, 2013 /PRNewswire/ --
oEnhanced navigation and augmented reality applications for smartphones and
oNew 0.18 micron e-Compass provides high performance and industry-standard
oBroad range of software, hardware and OEM partner support
MagnaChip Semiconductor Corporation ("MagnaChip") (NYSE: MX), a Korean
semiconductor company with a broad portfolio of analog and mixed-signal
products and technologies, today announced a new e-Compass sensor product, the
MXG1300, based on MagnaChip's low noise 0.18 micron technology. The MXG1300
targets the growing market for smartphones, tablets and other handheld
(Logo: http://photos.prnewswire.com/prnh/20120305/NY61184LOGO )
The e-Compass is an important sensor for smartphones and tablets as it
maintains alignment of the display with the user's orientation. As smartphones
and tablets increasingly utilize navigation and augmented reality features,
the e-Compass market is expected to grow in measure with the growth of
smartphone and tablet production. A recent report from the Gartner Group shows
smartphone production having grown by a CAGR of 61.6% from 2009 to 2012. By
introducing the MXG1300, MagnaChip enters this emerging and growing market
equipped with its own high-volume 8-inch wafer manufacturing capability
combined with a Korea-based "end-to-end" ecosystem.
The MXG1300 e-Compass offers an attractive design solution featuring an
Android OS driver, compass algorithms, and magnetic field scanning support.
Field scanning support helps determine an optimum location for the MXG1300
chip placement within a cellphone, since the e-compass operation is subject to
magnetic interference from a vibration motor and speakers. MXG1300 provides an
industry-competitive wide dynamic range of magnetic field strength and
cost-effectiveness. Additional features of the MXG1300 are its low noise
mixed signal and analog process technology as well as a 16-bit sigma-delta
ADC (analog-digital converter).
In addition, the MXG1300 has a low-power mode which reduces operating current
by 40% in situations where it is possible to operate the device at a slower,
but acceptable, heading speed. This mode creates wider power management
flexibility by extending the battery life of mobile devices.
"We believe the timing is right to launch the MXG1300 e-Compass sensor series
as the market is demanding a more cost effective solution," said YJ Kim,
Executive Vice President and General Manager of MagnaChip's Display Solutions
Division. "With the advantage of our own proprietary 0.18 micron process
technology and available capacity at our cost competitive fab, MagnaChip will
continue to provide the consumer with constantly evolving e-Compass solutions,
a key element of MagnaChip's expanding technology and product roadmap."
Pricing and Availability
MXG1300 e-Compass is currently being sampled and will go to production in Q3
2013. Evaluation kit is available through MagnaChip sales channels.
About MagnaChip Semiconductor
Headquartered in South Korea, MagnaChip Semiconductor is a Korea-based
designer and manufacturer of analog and mixed-signal semiconductor products
for high volume consumer applications. MagnaChip Semiconductor believes it has
one of the broadest and deepest range of analog and mixed-signal semiconductor
platforms in the industry, supported by its 30-year operating history, a large
portfolio of registered and pending patents, and extensive engineering and
manufacturing process expertise. For more information, please visit
In the United States: In Korea:
Robert Pursel Chankeun Park
Director of Investor Relations Senior Manager, Public Relations
Tel. +1-408-625-1262 Tel. +82-3-6903-3195
SOURCE MagnaChip Semiconductor Corporation
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