With Back-to-School Season Near, Rite Aid Offers More College & School Gear in More Stores

  With Back-to-School Season Near, Rite Aid Offers More College & School Gear
  in More Stores

    One-Stop Shopping's a Snap with Wider Selection of Electronics, Living
                     Essentials, School Supplies & Snacks

Business Wire

CAMP HILL, Pa. -- July 25, 2013

With 4,600 locations nationwide stocked with everything a scholar could need,
Rite Aid (NYSE: RAD) is ready for what the National Retail Federation (NRF)
calls the second-busiest shopping season of the year after only Christmas. The
season is increasingly focused on back-to-college preparations, which have
enjoyed consistently higher spending than primary back-to-school categories
since 2008, NRF research shows.

New this year, Rite Aid has added hundreds of new college living essentials
including new computer accessories, Smart TV Adapters, wireless Internet
routers, sheet and blanket sets, shower curtains and door mirrors. The NRF
noted that the category most likely to see an increase in spending this year
is dorm and apartment furnishings as well as food items.

"As back-to-school seasons have evolved over the years, Rite Aid has been
ahead of the pack in bringing the most sought-after daily living and studying
essentials to the most convenient locations nationwide," said Tony Montini,
executive vice president of merchandising for Rite Aid. "At the same time, we
remain committed to delivering great value on back-to-school basics for all
ages, whether the student is in grade school, grad school or somewhere in

Rite Aid has tech supplies covered with great deals on TI-84 graphing
calculators, 19" LED TVs and Craig 10" Netbooks, which make it easy to take
notes in class and then sync them to a home computer. Popular digital
accessories include the optical mouse, speakers, flash drives, and Smart TV
Adapters, which turns HD TVs into basic Internet-ready computers.

All the decor to deck out any college dorm

Once the devices are set up, college students will need somewhere to store and
use them. Rite Aid has this covered too with new slim TV/laptop trays.
Organizing for tight spaces is easy too with three-tier cabinets, stackable
storage bins, food storage and an expanded line of domestic supplies including
new four-piece bathroom sets. To give any dorm a personal touch, Rite Aid is
advertising photo deals throughout the season for high-quantity purchases of
digital prints.

Back-to-school basics for all ages

To encourage customers to check out Rite Aid's large back-to-school section,
Rite Aid is offering deals on the basics all season including backpacks,
totebags, pens, pencils, highlighters, composition books, and arts and craft
supplies. New this year, Rite Aid carries Swiss Army backpacks for him or for
her, Disney lunch bags and totes, and kids water bottles. And Rite Aid's
private brand Home again offers an affordable, high-quality alternative to
many commonly purchased brands.

Healthy snacks to keep students on track

Rite Aid stores also have a wide variety of freezer and off-the-shelf meals
from trusted brands including Kraft, Rice-A-Roni, Hormel, Campbell's and many
more. Those college-bound can stock up on plenty of healthy snacks such as
pita chips, trail mix and mixed nuts. To help fuel late-night study sessions,
Rite Aid has great deals on energy drinks, tea and coffee as well as
appliances from brands including Mr. Coffee, Proctor Silex and Sunbeam.

Rite Aid Corporation is one of the nation’s leading drugstore chains with more
than 4,600 stores in 31 states and the District of Columbia and fiscal 2013
annual revenues of $25.4 billion. Information about Rite Aid, including
corporate background and press releases, is available through the company’s
website at www.riteaid.com.


Rite Aid Corporation
Eric Harkreader, 717-975-5713
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