Martin Short Announces The Four Delicious Lay's Do Us A Flavour Potato Chip Flavour Candidates

Martin Short Announces The Four Delicious Lay's Do Us A Flavour Potato Chip 
Flavour Candidates 
Canadians Are Invited To TRY & VOTE for Canada's Next Great Potato Chip Flavour 
TORONTO, July 25, 2013 /CNW/ - Following Canada's overwhelming response to the 
Lay's "Do Us a Flavour" contest, Canadian comedic legend and campaign 
spokesperson Martin Short announces the four finalist potato chip flavour 
candidates. It is now up to Canadians to try each of the four flavours and 
vote for their favourite at lays.ca/flavour. 
"After hundreds of hours of deliberation to evaluate the more than 600,000 
flavour ideas received by Lay's Canada, the final four candidates have been 
chosen! It is my honour to announce that Creamy Garlic Caesar, Grilled Cheese 
& Ketchup, Maple Moose and Perogy Platter are now in the running to become the 
next great flavour for Lay's in Canada," says Martin Short. 
In February, Lay's challenged Canadian potato chip lovers to propose new and 
innovative Lay's potato chip flavours. The broad volume of ideas submitted 
truly reflected Canada's vast mix of traditions, cultures, flavour diversity 
and passion for potato chips. The four flavour candidates are available now 
for a limited time. They are expected to fly off the shelves as Canadians 
strive to become informed voters in this important decision that will shape 
the next great flavour of Lay's potato chips in Canada. 
"The decision of what will be the next great potato chip flavour is in the 
hands of Canadians. I am really excited to see what they will pick," says Mr. 
Short. "I'm asking all Canadians to fulfill their chip flavour electoral duty 
and vote daily at www.lays.ca/flavour or text "VOTE" to 101010 by October 16. 
Be an informed voter. Visit your local store, try all 4 flavours and then vote 
daily for your favourite to win. But hurry, these flavours are only available 
while supplies last!" 
Meet the candidates 
The challenge ahead is to win over the hearts, taste buds and votes of chip 
aficionados nationally. It's a race for the chance to be the next new addition 
to the Lay's flavour line-up which includes favourites like Ketchup, BBQ, Dill 
Pickle, Sour Cream & Onion and Salt & Vinegar. Here's a bit more information 
about each of the finalist flavours and their inspiration: 
Creamy Garlic Caesar: British Columbia'sJill Munro was thinking of Caesar - 
the king of salads, topped with tasty parmesan and croutons while dreaming up 
her flavour. For Canadians who like their salad with a crunch, Creamy Garlic 
Caesar is your candidate 
Grilled Cheese & Ketchup: Who doesn't cherish the memory of coming home from 
school for lunch and enjoying a grilled cheese sandwich with ketchup for 
dipping, made by mom? Ontario's own Angela Batley used this as her inspiration 
for what she hopes will be the next great Lay's flavour. For everyone who 
believes in creamy cheddar grilled cheese and tangy ketchup - vote Grilled 
Cheese & Ketchup today. 
Maple Moose: Newfoundlander Tyler LeFrense only needed to look around his 
hometown of Isle Aux Morts to draw his iconic inspiration. For Canadians who 
agree that maple syrup makes everything taste better, Maple Moose is the 
flavour to rally behind. 
Perogy Platter: Alberta'sLucas Crawford can't get enough of the perogy platter 
served at his favourite hometown diner. This was the spark for a brilliant 
chip flavour idea - one that would allow Lucas to enjoy this delight, with 
sweet onions and smoky bacon anytime, anywhere in chip format. For those who 
believe in hometown deliciousness, get behind the Perogy Platter candidate! 
Canadian Lay's potato chip fans need to act fast to try all four of the 
limited time flavours while they can still be found in stores. Once Canada has 
decided, the grand prize winner will have the special honour of taking home 
the grand prize of $50,000 plus 1 percent of their flavour's future sales 
(after the voting period ends on October 16, 2013) in addition to being 
Canada's choice for the next great Lay's flavour. The grand prize winner is 
set to be announced in November, 2013 and the winning flavour will be 
officially launched as a new Lay's flavour into the market at this time. 
For full voting details, visit www.lays.ca/rules. 
About Lay's 
Lay's potato chips are Canada's favourite potato chip brand, leading the 
market share in all Canadian regions. Lay's is one of PepsiCo Canada's 
flagship brands. For more information, please visit www.lays.ca. 
About PepsiCo Canada 
PepsiCo's businesses in Canada are organized into two business units. 
PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods and Snacks 
business. PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and 
Tropicana. For more information, please visit www.pepsico.ca. 
About PepsiCo 
PepsiCo is a global food and beverage leader with net revenues of more than 
$65 billion and a product portfolio that includes 22 brands that generate more 
than $1 billion each in annual retail sales. Our main businesses - Quaker, 
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable 
foods and beverages that are loved throughout the world. PepsiCo's people are 
united by our unique commitment to sustainable growth by investing in a 
healthier future for people and our planet, which we believe also, means a 
more successful future for PepsiCo. We call this commitment Performance with 
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for 
local tastes; to find innovative ways to minimize our impact on the 
environment by conserving energy and water and reducing packaging volume; to 
provide a great workplace for our associates; and to respect, support and 
invest in the local communities where we operate. For more information, please 
visitwww.pepsico.ca. 
Additional Media Assets Available
 

SOURCE  PEPSICO CANADA 
For additional information, interview requests, images or a copy of theLay's 
Do Us a Flavour commercial, please contact: 
Ray McIlroy Fleishman-Hillard ray.mcilroy@fleishman.ca 416-645-8172 
Lindsey Gillard Fleishman-Hillard lindsey.gillard@fleishman.ca 416-645-3642 
Image with caption: "Canadians Are Invited To TRY & VOTE for Canada's Next 
Great Potato Chip Flavour (CNW Group/PEPSICO CANADA)". Image available at:  
http://photos.newswire.ca/images/download/20130725_C9533_PHOTO_EN_29256.jpg 
To view this news release in HTML formatting, please use the following URL: 
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CO: PEPSICO CANADA
ST: Ontario
NI: FBR FOD  
-0- Jul/25/2013 10:00 GMT
 
 
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