Popular McLobster® sandwich debuts in Ontario for a limited time only
TORONTO, July 25, 2013 /CNW/ - As summer days keep rolling on, McDonald's
Canada today announced that it has brought the popular McLobster sandwich to
Ontario for the very first time. The McLobster will be on the menu until
August 23, 2013.
"Ontarians have been asking us to serve the McLobster for years," said Anne
Parks, Director of Menu Management, McDonald's Canada. "We listened and are
excited to bring the McLobster and deliver an authentic Maritime taste
experience our customers in Ontario can enjoy."
According to Parks, Ontarians also consume more fish sandwiches than in other
places in Canada, so bringing this popular item to this province this year
made good business sense as well.
"In fact, more than 40 per cent of the fish sandwiches, including
Filet-O-Fish®, are sold in Ontario*so we felt strongly that the McLobster
would be a real hit if we brought it here," continued Parks. "We're excited to
begin serving this East Coast favourite to our customers at a great price."
As McDonald's customers' dining needs and preferences continue to evolve, this
menu item was also recently updated in both Atlantic Canada and Ontario to
include a lemon mayonnaise-style sauce, which caters directly to Canadians'
McDonald's Canada first introduced the McLobster as a seasonal delicacy in
Atlantic Canada more than a decade ago. It is now a classic summer treat for
many East Coast residents and a sought-after menu item for visitors in the
Priced from $6.79 plus tax, the McLobster is made with 100 per cent Atlantic
lobster meat, celery, green onions, and a lemon mayonnaise-style sauce,
shredded lettuce and served on a toasted roll and is now available at
participating McDonald's restaurants in Ontario and Atlantic Canada.
* The NPD Group/ CREST® - Canada; years ending May 2013
About McDonald's Canada
McDonald's is the leading foodservice company in the world. McDonald's
Restaurants of Canada Limited and its Canadian franchisees own and operate
more than 1,400 restaurants and employ more than 80,000 Canadians
coast-to-coast. Approximately 80 per cent of McDonald's Canadian restaurants
are locally owned and operated by independent entrepreneurs. For more
information about McDonald's Canada, visit www.mcdonalds.ca or follow us on
Twitter (@McD_Canada and Facebook Facebook.com/McDonaldscanada) for updates on
our business, promotions and menu items.
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SOURCE: McDonald's Canada
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-0- Jul/25/2013 13:18 GMT
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