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McDonald's® Canada is on a (lobster) roll this summer

Popular McLobster® sandwich debuts in Ontario for a limited time only 
TORONTO, July 25, 2013 /CNW/ - As summer days keep rolling on, McDonald's 
Canada today announced that it has brought the popular McLobster sandwich to 
Ontario for the very first time. The McLobster will be on the menu until 
August 23, 2013. 
"Ontarians have been asking us to serve the McLobster for years," said Anne 
Parks, Director of Menu Management, McDonald's Canada. "We listened and are 
excited to bring the McLobster and deliver an authentic Maritime taste 
experience our customers in Ontario can enjoy." 
According to Parks, Ontarians also consume more fish sandwiches than in other 
places in Canada, so bringing this popular item to this province this year 
made good business sense as well. 
"In fact, more than 40 per cent of the fish sandwiches, including 
Filet-O-Fish®, are sold in Ontario*so we felt strongly that the McLobster 
would be a real hit if we brought it here," continued Parks. "We're excited to 
begin serving this East Coast favourite to our customers at a great price." 
As McDonald's customers' dining needs and preferences continue to evolve, this 
menu item was also recently updated in both Atlantic Canada and Ontario to 
include a lemon mayonnaise-style sauce, which caters directly to Canadians' 
tastes. 
McDonald's Canada first introduced the McLobster as a seasonal delicacy in 
Atlantic Canada more than a decade ago. It is now a classic summer treat for 
many East Coast residents and a sought-after menu item for visitors in the 
area. 
Priced from $6.79 plus tax, the McLobster is made with 100 per cent Atlantic 
lobster meat, celery, green onions, and a lemon mayonnaise-style sauce, 
shredded lettuce and served on a toasted roll and is now available at 
participating McDonald's restaurants in Ontario and Atlantic Canada. 
* The NPD Group/ CREST® - Canada; years ending May 2013 
About McDonald's Canada
McDonald's is the leading foodservice company in the world. McDonald's 
Restaurants of Canada Limited and its Canadian franchisees own and operate 
more than 1,400 restaurants and employ more than 80,000 Canadians 
coast-to-coast. Approximately 80 per cent of McDonald's Canadian restaurants 
are locally owned and operated by independent entrepreneurs. For more 
information about McDonald's Canada, visit www.mcdonalds.ca or follow us on 
Twitter (@McD_Canada and Facebook Facebook.com/McDonaldscanada) for updates on 
our business, promotions and menu items. 
or interview requests, please  
contact: 
McDonald's Media Relations 1-877-786-3342 
SOURCE: McDonald's Canada 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/July2013/25/c9597.html 
CO: McDonald's Canada
ST: Ontario
NI: ADV NP  
-0- Jul/25/2013 13:18 GMT
 
 
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