California Governor Jerry Brown Proclaims July "Water Smart Month"

  California Governor Jerry Brown Proclaims July "Water Smart Month"

Business Wire

RIVERSIDE, Calif. -- July 25, 2013

Yosemite’s majestic falls. The world-class skiing of Lake Tahoe. The
California Aqueduct. In California, water has always been synonymous with
life, beauty, vitality, and prosperity. Governor Jerry Brown realizes the
importance of water for California. “Water,” he said, “is the backbone to the
success of the state’s economy.” Therefore, on June 28^th, 2013, Governor
Brown proclaimed July to be “Water Smart Month”.

Water Smart Month is an idea conceived by the Irrigation Association
( to increase public awareness of water use and to promote
the use of water-saving products, practices, and services. July was chosen
because it is one of the warmest months of the year and, as Governor Brown
wrote in his proclamation, “snow packs are shrinking and the state will not
see its reservoirs begin to fill again until fall.” He continues: “Low
consumption practices and technology will help keep water in the streams and
lakes for all to enjoy.”

Rob Starr, with The Toro Company’s specification and water management group,
was instrumental in the proclamation issued from the Governor’s office.
“Working closely with the Department of Water Resources, California State
Assembly member Eric Linder, and State Senator Richard Roth, The Toro Company
has continued to educate and develop products to support the state
legislations AB 1881 and SBx7 [water conservation ordinances] to help water
agencies meet the directives [of these ordinances].” These efforts have
included education, training, and even partnering with local municipalities
and water districts to supply residents with water-efficient Toro® Precision™
Spray Nozzles through initiatives such as

California citizens can be “water smart,” not only in July but all year long,
in a myriad of ways. First, check irrigation systems and fix any leaks—even
one dripping valve can waste up to five gallons a day or over 2,000 gallons a
year! Second, minimize or prevent hardscapes (like sidewalks and driveways)
from being watered. Third, invest in add-on technologies that permit watering
only when needed, such as a wireless soil moisture sensor or rain sensor.

“The efficient use of water is a key initiative of The Toro Company,”
according to Phil Burkart, vice president of the company’s Irrigation
Businesses and acting past president of the Irrigation Association. “We
believe through innovation we can achieve success without excess. The
investments in our portfolio of Precision™ Irrigation products demonstrate our
commitment to providing smart, water-saving solutions to our customers.”

For more information on Toro irrigation products visit our website at

About The Toro Company
The Toro Company (NYSE: TTC) is a leading worldwide provider of innovative
turf, landscape, rental and construction equipment, and irrigation and outdoor
lighting solutions. With sales of more than $1.9 billion in fiscal 2012,
Toro’s global presence extends to more than 90 countries through strong
relationships built on integrity and trust, constant innovation, and a
commitment to helping customers enrich the beauty, productivity and
sustainability of the land. Since 1914, the company has built a tradition of
excellence around a number of strong brands to help customers care for golf
courses, sports fields, public green spaces, commercial and residential
properties, and agricultural fields. More information is available at


The Toro Company
Vana Ankeny, 951-785-3742
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