Tapjoy® Appoints Yusuke Kanda as General Manager of Japan

          Tapjoy® Appoints Yusuke Kanda as General Manager of Japan

Former CEO and COO at ACCESS Systems Europe Holdings to lead Tapjoy's rapidly
expanding business in Japan

PR Newswire

SAN FRANCISCO, July 25, 2013

SAN FRANCISCO, July 25, 2013 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a
leading mobile advertising and monetization platform, today announced that
Yusuke Kanda, a seasoned strategic and operational executive, has joined
Tapjoy as General Manager of Japan, effective immediately. Prior to joining
Tapjoy, Kanda worked for ACCESS, CO. Ltd. where he served as CEO and COO of
ACCESS Systems Europe Holdings, as well as Lotaris KK where he served as
Representative Director. Kanda has held various business leadership positions
in an extensive career across Europe and Asia-Pacific. Kanda will report
directly to Tapjoy President and CEO Steve Wadsworth, and be responsible for
leading sales, service and operational duties for Tapjoy Japan.

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"There is a tremendous opportunity to capitalize on the growing mobile
opportunity in Japan, and Tapjoy is laser focused on serving the publishers
and advertisers in the region with tailored mobile advertising solutions,"
said Steve Wadsworth, President and CEO, Tapjoy. "Kanda-san has an established
track record in both larger global companies where he drove rapid growth and
customer acquisition, and smaller companies where he built and led teams to
grow market share. He is a perfect candidate to lead Tapjoy Japan, and we see
this as a major step toward continued success of our regional business model
and Tapjoy's global expansion."

"I'm excited about this opportunity to drive significant growth for Tapjoy in
Japan," said Kanda. "The mobile ecosystem is expanding and changing so
rapidly that it requires a company like Tapjoy to help dedicate resources to
foster the development and continuity of mobile advertising in the region. I
am thrilled to work closely with the executive team at Tapjoy to deliver on
the unparalleled opportunity to create value for our partners in Japan."

Between 2000 and 2007, Kanda managed both European and Japanese divisions at
NTT DoCoMo, Inc., where he managed both the rapid growing revenue, but also
the relationships with key mobile operators. From 2008 to 2011, Kanda was
CEO/COO of Access Systems Europe Holdings where he led the business across
multiple countries. Kanda earned his bachelors of engineering at the
University of Tokyo, Japan and his MBA at IMD, Switzerland.

About Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep
engagement and monetization opportunities for app publishers, while delivering
valuable, engaged consumers to some of the world's biggest brand advertisers.
Tapjoy has a reach of more than 430MM (July, 2013) mobile users each month
and its "Mobile Value Exchange" model allows users to receive premium content
in exchange for their engagement with advertisements. Tapjoy is backed by
top-tier investors, including J.P. Morgan Asset Management, Rho Ventures,
North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures.
Headquartered in San Francisco, the company also has offices in New York, Los
Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, London, Beijing,
Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

© 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are
trademarks or registered trademarks of Tapjoy, Inc. All third party logos and
trademarks mentioned are the property of their respective owners.

SOURCE Tapjoy, Inc.

Website: http://www.oferpalmedia.com
Contact: Patrick Seybold, Tapjoy, Inc., (650) 766-6776,
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