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Disney Celebrates Disney’s Planes with Interactive New Toy Collection, Lifestyle Products and More Landing at Retail This

  Disney Celebrates Disney’s Planes with Interactive New Toy Collection,
  Lifestyle Products and More Landing at Retail This Month

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Business Wire

GLENDALE, Calif. -- July 25, 2013

Disney Consumer Products (DCP) announces an exciting product collection
inspired by Disneytoon Studios’ newest high-flying adventure, Disney’s Planes,
with products that leverage technology and interactivity from Disney Store and
top toy companies, including Mattel, Thinkway and more. With track sets for
side-by-side racing and stunts and launchers that send planes up to 25 feet in
the air, kids will be able to recreate their favorite racing moments from the
film. Fueling imagination and role play, the line also includes RC planes that
kids can guide with flight controllers that mirror their own body movements or
program to talk, move and turn with a programmable joystick. An exclusive
collection from Disney Store and DisneyStore.com, as well as an assortment of
fashion, home décor, lifestyle and publishing products, rounds out the
collection for fans of this new comedy-adventure from above the world of Cars.

Wing Control Dusty Crophopper Radio Control Plane by Mattel (Photo: Business
Wire)

Wing Control Dusty Crophopper Radio Control Plane by Mattel (Photo: Business
Wire)

“Disney Consumer Products’ Disney’s Planes collection delivers on
interactivity and fun with products that tie into classic boys’ play patterns
and their love for vehicles,” said Josh Silverman, executive vice president
global licensing, Disney Consumer Products. “There’s also something for
collectors with an all-new assortment of diecast featuring key Disney’s Planes
characters.”

Set to release in theaters Aug. 9, 2013, Disney’s Planestakes off with an
international cast of the fastest air racers around, in a comedy packed with
action and adventure starring Dusty (voice of Dane Cook), a small town dreamer
who longs to enter the most epic around-the-world air race despite his fear of
heights. With the help and support of a fleet of new and hilarious characters,
Dusty wings his way into the biggest challenge of his life.

Disney’s Planes’ product collection is available now, in whole or in part, at
mass retailers nationwide, at Disney Store locations and DisneyStore.com.

Disney’s Planes Product Collection

Toys for little pilots:

  *Disney’s Planes Character Diecast Singles Assortment by Mattel (MSRP $5.99
    each): With wide character variety and authentic styling, these 1:55 scale
    diecast planes are perfect for re-creating scenes from the movies. The
    planes feature rolling wheels and spinning propellers as well as a
    universal connector that works with all play sets.
  *Wing Control Dusty Crophopper Radio Control Plane by Mattel (MSRP $39.99):
    Kids can have fun recreating the action seen in Disney’s Planes with this
    RC vehicle that offers role-play remote control, which means the plane
    moves when they do.
  *U-Command Super Charged Dusty by Thinkway (MSRP $49.99): Deluxe infrared
    remote control Super Charged Dusty comes to life with animation, voice and
    sound effects. Kids can control Dusty with joysticks or by pressing one of
    the 10 program buttons on the wireless remote to make him talk, move and
    turn in more than 1,000 action combinations.
  *Planes Sky Track Challenge by Mattel (MSRP $29.99): This giant track set
    has two, five foot air tracks, mountain tunnel and a winner’s circle. Clip
    diecast planes on to the track with their universal connectors and launch
    for side-by-side racing and barrel roll stunts. One plane is included.
  *Disney’s Planes Runway Flyers by Mattel (MSRP $16.99): Snap the foam plane
    featuring favorite characters from the film into the runway launcher. When
    the trigger is pulled, the plane is released and can soar up to 25 feet in
    the air.
  *Disney’s Planes Talking Action Figure Sets by Disney Store (MSRP $24.50
    each):  Dusty, El Chupacabra, Bravo and Echo have a lot to say for
    themselves. Sporting their unique color patterns, these Disney’s Planes
    action figures speak a variety of phrases, feature LED lights and engine
    revving sounds. Available at Disney Store and DisneyStore.com.

Aviation Fashion & Lifestyle Gear:

  *Toddler Fashions from Children’s Apparel Network (MSRP $10-$18):  This
    assortment of fleece jackets, t-shirts and shorts sets are perfect for
    young Disney’s Planes fans that want to grow up to be aviators.
  *Disney’s Planes Twin Comforter by Jay Franco (MSRP $32.99):  This
    comforter features the one and only Dusty. Featuring a combination of
    durable polyester and comfort cotton coupled with rich colors, the
    comforter will add aviation flair to any room. Disney sheet sets and
    blankets are sold separately.
  *Disney’s Planes Cuddle Pillow by Jay Franco (MSRP $19.99):  Let your
    child’s imagination take flight with this soft and fluffy Disney’s Planes
    pillow buddy. Perfect for cuddling on the couch or while traveling, Dusty
    is the perfect co-pilot.
  *Dusty Woven Shirt for Boys by Disney Store (MSRP $22.50):  This
    military-style woven short sleeve shirt features embroidered Dusty
    patches, aviator glasses and insignia, a great fit for aviators in
    training. Available at Disney Store and DisneyStore.com

Flight School Reading:

  *Planes: Storybook Deluxe App (MSRP $6.99): The Disney “Planes: Storybook
    Deluxe" app takes readers to new heights as they relive the film through
    41 story screens, read-along text and full narration that re-retells the
    story of the feature film.Created to immerse readers in the world of
    Disney’sPlaneswherever and whenever,the app features "tilt-and-play"
    technology that gives little pilots a chance to fly as Dustythrough the
    story, a "Race & Fly" game that allows readers to race as their
    favoriteDisney’s Planescharacters, tappable interactive animation and
    original music and video clips from the film. Disney “Planes: Storybook
    Deluxe" is available now in the Entertainment category of the Apple App
    Store.
  *Planes Read-Along Storybook and CD (MSRP $6.99): This exciting read-along
    storybook and CD is a complete retelling of the Disney’s Planes theatrical
    film. Featuring music, sound effects and character voices from the film,
    kids can bring home the world of Disney’s Planes and continue their
    high-flying adventures. Additionally, those who purchase the Disney’s
    Planes Read-Along Storybook and CD Bundle – available exclusively at The
    Disney Store and Disney Parks – will receive the “Planes: Storybook
    Deluxe” app for free, including four exclusive Planes to fly as in the
    app’s “Race & Fly” game; a download code can be found inside the book
    cover and is redeemable on the iTunes App Store (a $6.99 value).
  *Dusty’s Great Race from Disney Publishing (MSRP $12.99):  This must-have
    storybook is narrated by Dusty himself. Featuring a padded cover and two
    pages of cool punch-out planes, readers can have high-flying fun with
    their favorite Disney’s Planes characters all summer and beyond.

To download images of the Disney’s Planes product collection, please visit
http://bit.ly/PlanesProductImages (this link is case sensitive).

About Disney’s Planes (global and U.S. release dates)

From above the world of “Cars” comes “Disney’s Planes,” an action-packed 3D
animated comedy adventure featuring Dusty (voice of Dane Cook), a plane with
dreams of competing as a high-flying air racer. But Dusty’s not exactly built
for racing—and he happens to be afraid of heights. So he turns to a seasoned
naval aviator who helps Dusty qualify to take on the defending champ of the
race circuit. Dusty’s courage is put to the ultimate test as he aims to reach
heights he never dreamed possible, giving a spellbound world the inspiration
to soar. “Disney’s Planes” takes off in theaters on Aug. 9, 2013. For more
information, check out Disney.com/Planes, like us on Facebook:
facebook.com/DisneyPlanes and follow us on Twitter:
twitter.com/DisneyPictures.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney
Company (NYSE:DIS) that delivers innovative and engaging product experiences
across thousands of categories from toys and apparel to books and fine art. As
the world's largest licensor, DCP inspires the imaginations of people around
the world by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business units:
Licensing, Publishing and Disney Store. The Licensing business is aligned
around five strategic brand priorities: Disney Media, Classics &
Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney
Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the
world's largest publisher of children's books, magazines, and digital products
and also includes an English language learning business, consisting of more
than 40 Disney English learning centers across China and a supplemental
learning book program. DPW's growing library of digital products includes
best-selling eBook titles and original apps that leverage Disney content in
innovative ways. The Disney Store retail chain operates across North America,
Europe, and Japan with more than 350 stores worldwide and is known for
providing consumers with high-quality, unique products. Disney's official
shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For
more information, please visit Disney Consumer Products
www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving,
www.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving and
http://www.Pinterest.com/DisneyLiving.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130725005382/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50677547&lang=en

Contact:

Disney Consumer Products
Nidia Caceros
(818) 544-0399
nidia.caceros@disney.com
or
Disney Consumer Products
Liz Virji
(818) 544-1926
liz.virji@disney.com
 
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