Bridgeline Digital's iAPPS ds Platform Selected by Leading National Network of
Independent Sales Offices
BURLINGTON, Mass., July 25, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, today announced that a leading
national provider of outsourced, face-to-face sales teams has selected the
iAPPS ds platform to power over 300 next generation, mobile-friendly websites
for each of their locations throughout the United States. The customer caters
to a diverse client base of companies in a wide range of industries that
includes telecommunications, office products, retail, energy, and financial
services. With this deployment, Bridgeline now powers nearly 5,000 customer
websites on the iAPPS ds platform, the premiere solution for franchise and
large dealer networks.
iAPPS ds has a proven track record providing franchises and large dealer
networks a unified platform that empowers local franchisees to personalize
content, improve web visibility with Search Engine Optimization (SEO), execute
local marketing initiatives, measure results with analytics, and drive
customer engagement online.
The iAPPS ds platform will enable the customer to easily publish and optimize
web content usingiAPPS Content Manager, as well as enhance the effectiveness
of their web strategies throughiAPPS Analyzer. Additionally, what sets the
iAPPS ds platform apart from other web engagement solutions is its unique
scalability. Despite the high-volume of websites deployed, iAPPS ds
effortlessly enables secure brand control and messaging at a corporate level
while simultaneously allowing individual administrators the ability to
personalize web content to market to their local communities.
This new iAPPS ds customer will be equipped with both back- and front-end
mobile capabilities. Each of their 300-plus websites will be implemented with
Responsive Design capabilities, a mobile-friendly technology approach that
detects the size of a visitor's device viewing screen and triggers content to
automatically adjust to fit the screen accordingly and properly render the
website.The mobile-friendly platform also allows businesses to contextualize
the customer experience by triggering persuasive content based on what device
visitors are using to access the customer's website. Additionally,
administrators can edit and publish content on-the-go with a smart phone or
tablet in the touch-capable iAPPS Content Manager user interface.
"The endless scalability franchises and large dealer networks attain through
iAPPS ds is a key differentiator that separates the solution apart from other
web platforms," said Ty Glasgow, Executive Vice President of Strategic
Alliance at Bridgeline Digital. "Even though iAPPS ds is a relatively new
offering in the franchise and large dealer marketplace, the adoption rate of
nearly 5,000 enterprise websites has been phenomenal. Never before has a web
platform been able to simultaneously showcase the power of a national brand
and so easily enable marketing to local communities."
About Bridgeline Digital
Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from middle market
organizations to Fortune 1000 companies. To learn more, please visit
www.bridgelinedigital.com or call (800) 603-9936.
CONTACT: Brian Bolton
Bridgeline Digital, Inc.
Senior Vice President, Marketing
Bridgeline Digital, Inc. logo
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