Arrival of new CIBC Pink Collection™ signals official kick off of the 2013
CIBC Run for the Cure in branches across Canada
Scott McGillivray and Tracy Moore join Team CIBC's campaign for a future
without breast cancer
TORONTO, July 25, 2013 /CNW/ - (TSX: CM) (NYSE: CM) kicks-off the Canadian
Breast Cancer Foundation CIBC Run for the Cure campaign with the 2013 edition
of the CIBC Pink Collection™, now available exclusively in CIBC branches
across Canada. All net proceeds from the Collection support the Foundation's
goal to achieve a future without breast cancer.
"CIBC is proud to support the vital work of the Canadian Breast Cancer
Foundation, not only in raising funds that will help find a cure for breast
cancer, but in prevention and early detection education as well," said
Christina Kramer, CIBC Executive Vice-President and National Run Champion.
"Our long-term involvement in the CIBC Run for the Cure includes taking a lead
role in promoting the Run across the country, employee volunteers providing
leadership at every site and CIBC employees and clients helping to raise $30
million for the Canadian Breast Cancer Foundation last year alone."
As part of an integrated campaign to encourage Canadians to participate, CIBC
is working with Scott McGillivray, Host and Executive Producer of HGTV
Canada's Income Property, and Tracy Moore, Host of Cityline.
"As the faces of the CIBC Run for the Cure campaign this year, we are thrilled
that Scott and Tracy are helping Team CIBC bring awareness to a cause that
affects one in nine Canadian women and their families," added Kramer.
"I know cancer can be beat and I plan on being part of the solution," said
McGillivray, who has lost family members and friends to cancer. "I am excited
to help generate awareness and promote participation in the CIBC Run for
Cure. I'm hoping to inspire more Canadians to get involved."
The 2013 CIBC Pink Collection features a number of items for a suggested
-- Charm key chain for $6
-- Journal for $7
-- Cooler tote for $12
-- Wristlet wallet for $20
"We wish to extend our gratitude to CIBC for their continued support and
ongoing commitment to the Canadian Breast Cancer Foundation CIBC Run for the
Cure. The funds raised by the CIBC Pink Collection in addition to Team CIBC
fundraising and volunteer support, allows us to continue to fund relevant,
innovative research and support and advocate for the breast cancer community,"
said Deborah Dubenofsky, National Board Chair, Canadian Breast Cancer
CIBC is in its 17th year as title sponsor of Canadian Breast Cancer Foundation
CIBC Run for the Cure. "CIBC's involvement started with a group of supportive
and dedicated employees, and has grown into an important part of the fabric of
our organization. Today, our employees remain at the heart of our continued
support for the Canadian Breast Cancer Foundation's vision of creating a world
without breast cancer," said Kramer.
Every contribution counts, which is why CIBC donates 100% of the net proceeds
from the Pink Collection to the CBCF for breast cancer research, education and
awareness programs. Visit your nearest CIBC branch to see the Collection and
show your support.
About the Canadian Breast Cancer Foundation CIBC Run for the Cure
Since 1992, the annual Canadian Breast Cancer Foundation CIBC Run for the Cure
has been the largest, single-day, volunteer-led national event in support of
creating a future without breast cancer. In 2012, close to 170,000
participants raised over $30 million to fund innovative breast cancer
research, education and awareness programs. On October 6, 2013 this national
movement will again connect participants and volunteers in 66 communities
across the country. For more information, visit www.runforthecure.com.
CIBC is a leading North American financial institution with nearly 11 million
personal banking and business clients. CIBC is committed to supporting causes
that matter to our clients, our employees and our communities. We aim to make
a difference in communities through corporate donations, sponsorships and the
volunteer spirit of employees. In 2012, CIBC contributed more than $38 million
to over 1,900 charitable and non-profit initiatives in 450 communities. You
can find other news releases and information about CIBC in our Press Centre on
our corporate website at www.cibc.com.
About the Canadian Breast Cancer Foundation
The Canadian Breast Cancer Foundation is the leading community-driven
organization in Canada dedicated to creating a future without breast cancer.
Our investments in innovative and relevant research and education have led to
progress in breast cancer prevention, diagnosis, treatment and care. Since
1986, we have been at the forefront of a nationwide movement supporting and
advocating for the breast cancer community. Join us at www.cbcf.org.
Attention Editors: Regional CIBC Run Champions are available for interviews
and can share their personal stories about why they became involved in the
Canadian Breast Cancer Foundation CIBC Run for a Cure.
Media contact: Roderick Cumming, Senior Director, Communications & Public
Affairs, CIBC, 416-304-5567 or Kevin Dove, Senior Director, External
Communications & Media Relations, CIBC, 416-980-8835.
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