Rosetta Stone : Rosetta Stone To Acquire Premier Reading Technology Company
Rosetta Stone To Acquire Premier Reading Technology Company Lexia Learning
Acquisition Expands Product Portfolio Beyond Language,
Adds Cloud-Based Children's Literacy Solution to Education Offerings
ARLINGTON, VA--July 25, 2013--Rosetta Stone Inc. (NYSE:RST) announced today
that it has agreed to acquire leading education-technology company Lexia
Learning Systems, Inc., whose innovative English reading products are used in
over 14,000 schools and by more than one million students online, for $22.5
million in cash. The transaction marks Rosetta Stone's first extension beyond
language learning and takes the company deeper into the EdTech industry. With
Lexia bringing greater breadth to Rosetta Stone's K-12 Education business, the
company plans to leverage Lexia's expertise in children's reading to deepen
its engagement with schools and deliver its digital literacy solutions to
young learners in the consumer market, both in the United States and
"This acquisition marks a major step forward in Rosetta Stone's strategy to
strengthen our leadership position in the use of technology in education,"
said President and Chief Executive Officer Steve Swad. "Reading represents a
natural adjacency to language learning, and Lexia enables us to expand into
this important market with leading-edge products celebrated for their
effectiveness by educators and parents. We see exciting synergies between the
two companies globally. With Lexia now part of Rosetta Stone, we can address
the market for learning English with a dynamic suite of solutions to help
By adding reading technology to its product portfolio, Rosetta Stone sharpens
its focus on kids. In the 20 years since Rosetta Stone entered the K-12
market, more than 20,000 schools and districts around the world have
integrated the company's programs into their curriculums to support the
growing need for language skills. Later this year, Rosetta Stone plans to test
the children's market on the consumer side. Strengthened by Lexia, the company
expects to accelerate its development of various initiatives specifically
designed to help young learners.
Boston-based Lexia's extensive history of developing research-based literacy
products places it among the most trusted and established reading technology
companies in the market today. Earlier this month, the company introduced
Lexia Reading Core5(TM), a groundbreaking program designed to prepare
pre-K-Grade 5 students for the Common Core State Standards. Lexia Reading
Core5 delivers adaptive instruction for students of all abilities, adjusting
each child's learning path in real-time. Importantly, the program's patented
Assessment Without Testing® technology reduces the amount of time schools
spend on traditional testing and provides teachers with norm-referenced,
data-driven instructional plans to help students when they struggle. Lexia
Reading Core5 is cloud-based, enabling educators and students to access the
program on demand and at any time via browser or mobile device.
Last month, Lexia Reading Core5 was selected for multi-year,
multi-million-dollar statewide implementation in Kansas, providing tens of
thousands of students with access to the program. In addition, dozens of
schools in districts across the country have already made Lexia Reading Core5
their reading program of choice for the 2013-2014 school year.
"Rosetta Stone is an outstanding partner to help Lexia carry its long-standing
mission to the next level," said Nick Gaehde, President and CEO of Lexia. "We
share a commitment to improving and personalizing learning through technology,
and by joining forces, we believe we can make a profound impact on literacy.
Rosetta Stone's resources and global organization will enable Lexia to reach
more educators and help more students than ever before."
Lexia is the second acquisition by Rosetta Stone in 2013. In April, the
company purchased Livemocha, one of the world's largest online
language-learning communities, for $8.5 million. Taken together, the
transactions reflect Rosetta Stone's strategy to drive growth through
acquisitions and to continue its transition to cloud-based services. The
company has now begun to expand both deeper into language and beyond it,
positioning itself squarely in the center of today's digital learning
revolution. In combination with Lexia, Rosetta Stone's institution-focused
Enterprise & Education business is expected to generate over $80 million
annually, or approximately 30 percent of the company's overall sales.
"This acquisition is another step in the transformation of Rosetta Stone,"
said Swad. "We're moving beyond language; we're leveraging technology; we're
growing our business in new and meaningful ways. And we're positioning this
company to change the face of learning as we know it."
Lexia Financial Outlook
Rosetta Stone is providing the below information about Lexia's financial
outlook for the remaining 5 months of 2013. On a Pro Forma basis^, which
does not take into consideration the impact of purchase accounting^
treatment, Rosetta Stone expects the following contribution from Lexia:
*Bookings of approximately $8 million to $9 million
*Pro Forma Revenue of approximately $7 million to $8 million
*Pro Forma Adjusted negative EBITDA of approximately $1 million to $2
Rosetta Stone Guidance
Before considering the acquisition of Lexia, Rosetta Stone's previously issued
2013 guidance remains unchanged with Revenue of $280 million to $290 million
and Adjusted EBITDA of $16 million to $18 million. On a combined basis,
together with the contribution from Lexia before the impact of any purchase
accounting adjustments, Rosetta Stone now expects the following pro forma
*Pro Forma Revenue of $287 million to $298 million
*Pro Forma Adjusted EBITDA of $14 million to $17 million
Rosetta Stone expects that Lexia will contribute positive cash flow within its
first full year.
With respect to Rosetta Stone's multi-year outlook, the company still expects
Revenue in 2015 to be $400 million or higher with Adjusted EBITDA margins of
For further information about the acquisition of Lexia, including a discussion
about the expected impact of purchase accounting on Rosetta Stone's reported
results, please visit the investor section of our website at:
GSV Advisors acted as exclusive financial advisor to Lexia in this
Please visit our website athttp://investors.rosettastone.com/for
definitions of our non-GAAP metrics.
The acquisition of Lexia will require Rosetta Stone to make certain
purchase accounting adjustments to Lexia's opening balance sheet under
Generally Accepted Accounting Principles (GAAP). These fair value
adjustments, which are principally reductions to Lexia's deferred revenue and
deferred commissions, will impact the reported results of Rosetta Stone in
2013 from the time of acquisition as well as in future years.
About Rosetta Stone Inc.
Rosetta Stone Inc. provides cutting-edge interactive technology that is
changing the way the world learns. The company's proprietary language-learning
techniques--acclaimed for their power to unlock the natural language-learning
ability in everyone--are used by schools, businesses, government organizations
and millions of individuals around the world. Rosetta Stone offers courses in
30 languages, from the most commonly spoken (like English, Spanish and
Mandarin) to the less prominent (including Swahili, Swedish and Tagalog). The
company was founded in 1992 on the core beliefs that learning to speak a
language should be a natural and instinctive process, and that interactive
technology can activate the language immersion method powerfully for learners
of any age. Rosetta Stone is based in Arlington, VA, and has offices in
Harrisonburg, VA, Boulder, CO, Austin, TX, San Francisco, CA, Seattle, WA,
Tokyo, Seoul, London, Dubai and Sao Paulo. For more information, visit
"Rosetta Stone" is a registered trademark or trademark of Rosetta Stone Ltd.
in the United States and other countries.
About Lexia Learning Systems, Inc.
Established with a promise to improve student literacy through the use of
technology, today more than one million students are currently improving their
reading proficiency using Lexia. The program has been nationally recognized
and proven effective in six peer-reviewed, research-based outcomes studies
published in scientific journals such as The Journal of Reading Research and
the Bilingual Research Journal. For more information, visit
Steve Somers, CFA
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information contained therein.
Source: Rosetta Stone via Thomson Reuters ONE
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