SmartHub® eCommerce Report Explores Omnichannel Data
ATLANTA, July 25, 2013
ATLANTA, July 25, 2013 /PRNewswire/ --Innotrac Corporation (NASDAQ: INOC), a
best-of-breed commerce provider integrating digital technology, fulfillment,
and contact center solutions to support global brands, today announced the
release of its latest SmartHub® eCommerce benchmarking analysis. The 2013
July report evaluates omnichannel retailing and the data around omnichannel
activities of leading retailers.
SmartHub®, Innotrac's proprietary benchmarking tool, provides clients and
strategic partners with intelligence and analysis of the online retail
purchase cycle. The studies evaluate over 225 leading merchants across 81 data
points, tracking the entire eCommerce experience from ordering, to shipping,
packaging, customer service, and returns. The current release includes
results of cross channel activities from studies conducted between October
2012 and June 2013.
"Omnichannel is the big buzz right now, so we wanted to find out what the data
shows," said Melissa O'Keefe, Sr. Director of eCommerce and Marketing at
Innotrac. "Not surprisingly, consumer demands are driving more retailers to
create omnichannel solutions. This study revealed that retailers have a ways
to go in some of the most critical areas, like leveraging inventory across
channels and shipping orders from stores that mirror the brand experience
delivered when shipping from a distribution center. The next couple of years
will definitely be interesting to watch as the omnichannel evolution
The current benchmarking study reports on retailer activities in the
categories of mobile shopping; in store pickup; returning to a retail store;
leveraging inventory; ship from store; customer service and packaging. Among
oThe omnichannel process that has been most widely adopted by retailers,
offered by 77% of retailers in the study, is the ability to purchase
product online and return it to a retail location.
oOnly 24% of webstores are able to show in store inventories to consumers
with a little over half of customer service agents able to answer
questions about local inventory.
oOf the 225 merchants sampled, 81% provided mobile optimized shopping
sites, while only 39% had a mobile app.
SmartHub benchmarking studies are published every 6-8 weeks. To download the
full white paper, go
Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a
best-in-class commerce provider integrating digital technology, fulfillment,
contact center and business intelligence solutions to support global brands.
Innotrac's fulfillment, order management and contact center solutions are
integrated with all major web platforms, and seamlessly integrate with any
required partner technologies. The Company employs sophisticated order
processing and warehouse management technology and operates eight fulfillment
centers and one call center spanning all time zones across the continental
United States. Innotrac Europe GmbH has a network of fulfillment centers,
call centers, and returns processing facilities with operations in the UK,
Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland,
Ireland, Spain and the Netherlands. Connect with Innotrac at www.innotrac.com
Information contained in this press release, other than historical
information, may be considered forward-looking in nature. Forward-looking
statements are subject to various risks, uncertainties and assumptions.
Please refer to the Risk Factors discussed in Innotrac's 2012 Annual Report on
Form 10-K and other filings on file with the Securities and Exchange
Commission. Innotrac disclaims any intention or obligation to update or
revise any forward-looking statement whether as a result of new information,
future events or otherwise.
Innotrac Marketing Manager
SOURCE Innotrac Corporation
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