IRI Names Richard Hurst Practice Leader of Beer, Wine, Spirits and Tobacco Business

  IRI Names Richard Hurst Practice Leader of Beer, Wine, Spirits and Tobacco

Brings More Than 35 Years’ Experience in Improving Practice Area Results and
Driving Sustained Growth

Business Wire

CHICAGO -- July 25, 2013

Information Resources, Inc. (IRI), a global leader in innovative solutions and
services for consumer, retail and over-the-counter healthcare companies,
announced today that it has named Richard Hurst to the newly created position
of practice leader of IRI’s beer, wine, spirits and tobacco vertical. Hurst
will report directly to Piyush Chaudhari, president of the Americas, IRI.

“Richard is an ideal fit for this role given his 35 years of experience and
extensive background in the industry, both in the United States and
internationally,” says Chaudhari. “He brings a proven track record in strategy
and portfolio development, mergers and acquisitions, and driving major change
for leading corporations in the beverage alcohol and information services
industries. His work has consistently contributed to improved practice area
results and accelerated levels of growth.”

Prior to joining IRI, Hurst spent several years as an independent consultant
to beverage alcohol clients, most recently with Moet Hennessy USA, the U.S.
wine and spirits arm of the global luxury goods company LVMH Moet Hennessy
Louis Vuitton and a long-term IRI client. Other assignments focused on the
development of “New World” wines and other alcoholic beverages in the United
States and globally.

From 2006 to 2009, Hurst served as senior vice president of beverage alcohol
at The Nielsen Company. In that role, he oversaw all of Nielsen’s beverage
alcohol activities and its relationships with more than 150 suppliers and
distributors of beer, wine and spirits. He joined Nielsen as a result of the
sale of Beverage Data Network, LLC, of which he was president, to Nielsen.
Beverage Data Network was a leading U.S. processor of wine and spirits
wholesaler sales data.

Hurst spent the majority of his career with Diageo, rising to senior vice
president of corporate strategy. During the course of 25 years, Hurst played
key roles in developing Diageo’s strategy for strengthening the company’s
relationships with its U.S. distributors, as well as charting the course for
acquisitions and alliances around the world.

“I am confident that, under Richard’s leadership, IRI’s beer, wine, spirits
and tobacco business will achieve great success in the coming years, building
upon our already strong foundation,” adds Chaudhari.

Hurst holds a master’s and a bachelor’s degree from Oxford University.

About IRI

IRI is a leader in delivering powerful market and shopper information,
predictive analysis and the foresight that leads to action. We go beyond the
data to ignite extraordinary growth for our clients in the CPG, retail and
over-the-counter healthcare industries by pinpointing what matters and
illuminating how it can impact their businesses across sales and marketing.

Move your business forward at


IRI Contacts:
John McIndoe, +1 (312) 474-3862
Shelley Hughes, +1 (312) 474-3675
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