Oversee.net Names Joanna McFarland as General Manager, Consumer
-- Enhancing User Experience and Expanding Product Offerings Are Focus --
LOS ANGELES -- July 25, 2013
Oversee.net®, which owns and operates a portfolio of websites and mobile apps
designed to help consumers make smart, informed purchase decisions, announced
today that it has hired Joanna McFarland as General Manager, Consumer Finance
Group. McFarland will initially be focused on enhancing the user experience
and product offerings of consumer finance websites, such as CreditCards.org.
In addition, she is responsible for identifying and creating new web and
mobile products and services that cover a broad range of needs to deepen
consumer engagement and increase lifetime value.
McFarland is an experienced consumer finance executive with a strong track
record of developing and delivering successful consumer financial products. In
her most recent position, she led the Consumer Cards Business Unit at Southern
California-based OneWest Bank, where she managed the Lakers’ Affinity Card
programs and launched the MAGIC by Magic Johnson Prepaid MasterCard.
Prior to her role at OneWest Bank, McFarland was Vice President, Product
Management at AT&T Interactive, responsible for building the second largest
local ad network in the US. Previous positions have included Director, Major
Accounts at Green Dot Corporation where she was responsible for the Walmart
MoneyCard Prepaid Program and Director, WeddingChannel.com where she managed
the company’s largest partnership. She graduated with an MBA from Stanford
University Graduate School of Business and a B.S. Degree in Economics from The
Wharton School at the University of Pennsylvania.
“We’re delighted to welcome Joanna to our team of outstanding consumer
marketing and technology executives,” said Oversee.net CEO Debra Domeyer. “Her
specific knowledge of the consumer finance industry and experience creating
and executing winning financial product strategies will be essential in
helping us meet consumer needs to achieve our growth objectives.”
“I’m very excited to join the Oversee.net team as GM of the Consumer Finance
Group,” said Joanna McFarland. “There is a great foundation of technology and
talented individuals focused on understanding consumers’ evolving needs and
innovating to meet them. I’m looking forward to working with the team to find
new and meaningful ways to engage our users.”
McFarland will work in the company’s headquarters in Los Angeles and will
report directly to Oversee.net CEO Debra Domeyer.
About Oversee.net’s Consumer Finance Group
The websites in Oversee’s Consumer Finance Group includeCreditCards.org,
BadCreditOffers.com, CreditCard321.com and ConsumerLoans.com. These online
properties help consumers make smart personal finance product decisions while,
at the same time, providing high quality, pre-qualified consumer leads to
brand-name financial service advertising partners.
Oversee.net® owns and operates a portfolio of websites and mobile apps
designed to help consumers make smart, informed purchase decisions. Advanced
technology and cutting-edge online marketing techniques are utilized to
optimize each consumer’s search and discovery, thereby saving them time and
money. Over 25 million unique users per month visit Oversee’s travel, consumer
finance and comparison shopping web and mobile properties. In addition, over
240 million unique users per month visit Oversee’sDomainSponsor.com direct
navigation ad network. Headquartered in Los Angeles, Oversee also has an
office in New York City.
Oversee.net Corp Communications
Corinne Forti, 805-368-8665
Press spacebar to pause and continue. Press esc to stop.