dELiA*s Announces Proposed Underwritten Public Offering of Common Stock

  dELiA*s Announces Proposed Underwritten Public Offering of Common Stock

Business Wire

NEW YORK -- July 25, 2013

dELiA*s, Inc. (NASDAQ: DLIA) (the “Company”), a multi-channel retail company
primarily marketing to teenage girls, today announced that it has commenced an
underwritten public offering of its common stock pursuant to its existing
shelf registration statement. The Company also expects to grant the
underwriters a 30-day option to purchase additional shares of common stock to
cover over-allotments, if any. The offering is expected to close on or about
July 31, 2013. The offering is subject to market conditions, and there can be
no assurance as to whether or when the offering may be completed, or as to the
actual size or terms of the offering.

Janney Montgomery Scott LLC is acting as sole book-running manager for the
offering.

The securities described above are being offered by the Company pursuant to a
shelf registration statement on Form S-3 (Registration No. 333-182236),
including a base prospectus dated September 7, 2012, previously filed with and
declared effective by the Securities and Exchange Commission (the “SEC”). A
preliminary prospectus supplement related to the offering has been filed with
the SEC and is available on the SEC's website located at http://www.sec.gov.
Copies of the preliminary prospectus supplement and the accompanying base
prospectus relating to this offering may be obtained from Janney Montgomery
Scott LLC, 60 State Street, Boston, MA 02109, Attention: Equity Syndicate
Department or via email at prospectus@janney.com.

Investors are advised to read the base prospectus, prospectus supplement,
registration statement, and other documents that the Company has filed with
the SEC for more complete information about the Company and this offering.
Investors may obtain these documents for free by visiting the SEC's website at
http://www.sec.gov.

This news release shall not constitute an offer to sell or the solicitation of
an offer to buy, nor shall there be any sale of these securities in any state
or jurisdiction in which such offer, solicitation or sale would be unlawful
prior to registration or qualification under the securities laws of any such
state or jurisdiction.

About dELiA*s, Inc.

dELiA*s, Inc. is a multi-channel retail company primarily marketing to teenage
girls. It generates revenue by selling apparel, accessories and footwear to
consumers through its website, direct mail catalogs, and mall-based retail
stores.

Forward-Looking Statements

All statements included in this press release, other than statements of
historical fact, are forward-looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended. Forward-looking statements can
generally be identified by words such as “may,” “could,” “will,” “should,”
“assume,” “expect,” “anticipate,” “plan,” “intend,” “believe,” “predict,”
“estimate,” “forecast,” “outlook,” “potential,” or “continue,” or the negative
of these terms, and other comparable terminology, and include statements
regarding the anticipated use of proceeds from the offering. Although we
believe the expectations and intentions reflected in our forward-looking
statements are reasonable, we cannot assure you that these expectations and
intentions will prove to be correct.

Various risks and other factors including those risks and uncertainties
identified in the “Risk Factors” section of the preliminary prospectus
supplement filed with the SEC could cause actual results, and actual events
that occur, to differ materially from those contemplated by the
forward-looking statements.

Many of the risk factors are beyond our ability to control or predict. You
should not unduly rely on any of our forward-looking statements. These
statements are made only as of the date of this press release. Except as
required by law, we are not obligated to publicly release any revisions to
these forward-looking statements to reflect future events or developments. All
subsequent written and oral forward-looking statements attributable to us and
persons acting on our behalf are qualified in their entirety by the cautionary
statements contained herein or in our public filings.

Contact:

dELiA*s, Inc.
David Dick, 212-590-6200
Chief Financial Officer
or
ICR
Jean Fontana, 646-277-1214
 
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