Proliferation of End User Devices and Workplace Collaboration

Mumbai, Maharashtra, India, Wednesday, July 24, 2013 -- (Business Wire India) 
Cisco today shared the findings of a survey commissioned to identify trends and
gain insights into the technology purchase strategies adopted by businesses
across the region. The study was conducted by Forrester Consulting on behalf of
Cisco Capital®, a subsidiary of Cisco Systems, Inc. The findings indicated that
vendor financiers were one of the preferred sources of external funding for
information and communications technology (ICT) purchases in India, China and
Australia. The findings come at a time when businesses seek greater returns on
their technology investments, given the changing economic climate across the
The survey, conducted across India, Australia and China, revealed the diversity
in technology purchase strategies across the region. The survey also highlighted
major technology transitions expected to propel growth in the use of vendor
financing. The top three transitions were the proliferation of end-user devices
and the bring-your-own-device (BYOD) trend, workplace collaboration enabled by
unified communication solutions, and the growing uptake of online video as well
as Web conferencing and telepresence.  
Rajiv Menon, Managing Director, Asia Pacific, Japan & Greater China at Cisco
Capital, said: “The Forrester survey indicates that vendor financing is
playing an increasingly important role in the financing strategies of businesses
across India. The need to constantly deliver shareholder value while maintaining
growth and profitability is prompting business decision makers to closely
examine their technology purchase strategies in order to gain maximum value from
the use of the technology, rather than through ownership.” 
Cisco Capital is a world-class financial services organization specializing in
financing networking and communications technology and services for Cisco
customers and channel partners in more than 145 countries. 
The survey findings revealed that businesses favoured vendor financers for their
robust technology understanding, more flexible terms and conditions and the
better returns on investment and value that they offer. The responses from India
indicated that businesses expect to increase their external financing across
information and communications technology (ICT) products and services over the
next 12 months.  
India highlights: 
-- 30 per cent of Indian businesses plan to use external financing to fund
technology purchases 
-- Manufacturing and ICT-enabled services companies are more mature users of
external finance in India, followed by professional and financial services 
-- Multinational companies and large organizations prefer captive lessors for
external funding. 
-- In India, the CFO was the most influential decision maker for IT purchases;
while in China the leading decision maker was the CEO or the CFO. A combination
of the CTO/CIO and CFO made the financing decision in Australia. 
-- The top three ICT purchases that required financing were server hardware,
storage hardware and network equipment, with hardware being financed over 40 per
cent of the time in India 
-- Over CY 2013, leasing users expect an increase in the use of external
financing for storage and server hardware 
-- The proliferation of end-user devices is the major technology transition
expected to drive an uptake of vendor financing, followed by collaboration
solutions like video and audio conferencing and online video 
-- Seventy-nine per cent of all Indian organisations agreed that the ability of
a vendor to provide financing for their products and services was a factor in
the technology purchase decision-making process 
-- A majority of Indian organizations (59 per cent) prefer to deal with a
combination of technology vendor and the channel partner when sourcing external
-- Respondents indicated that it is easier to source capital from vendor
financiers than it was six months ago 
About Cisco 
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize
the opportunities of tomorrow by proving that amazing things can happen when you
connect the previously unconnected. For ongoing news, please go to Cisco products are supplied in India by the channel
partners of Cisco Systems International B.V., a wholly owned subsidiary of Cisco
Systems, Inc. 
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or
its affiliates in the U.S. and other countries. A listing of Cisco's trademarks
can be found at Third-party trademarks mentioned
are the property of their respective owners. The use of the word partner does
not imply a partnership relationship between Cisco and any other company. 
Media contact details 
Rasick Gowda, PR Manager,
Cisco India and SAARC,
+91 9663266255, 
Avantika Ghildyal,
Text100 Global Communications,
+91 9920805306, 
Tanuj Parakh,
Text100 Global Communications,
+91 9769332982, 
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-0- Jul/25/2013 05:06 GMT
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