BlueFire Set to Compete in U.S. Oil and Gas Resurgence

  BlueFire Set to Compete in U.S. Oil and Gas Resurgence

Innovative drill bit shows potential to play a role in industry expansion

Business Wire

HOUSTON -- July 24, 2013

As the new U.S. oil boom continues to unfold, BlueFire Equipment Corporation
(OTCQB: BLFR) announced today that its proprietary polycrystalline diamond
cutter (PDC) drill bit technology is poised to be part of the technological
advances driving the resurgence in oil and gas exploration.

According to the American Petroleum Institute, U.S. oil production is at its
highest level in 20 years, exceeding 7.3 million barrels per day this year, up
from 6.4 million in 2012. According to the International Energy Agency, the
U.S. could surpass Saudi Arabia and Russia to become the world’s biggest oil
producer by 2020. Such explosive growth has led to the need for innovative
technology to keep up with this rate of production.

As previously announced, the BlueFire PDC bit drilled to a depth of 6,500 feet
with only one bit on a recent well in Oklahoma. The BlueFire bit outperformed
a major competitor by four bits and seven days. Feedback from this and other
operators using BlueFire’s PDC bits is that over the course of a drilling
program, BlueFire’s technology has the ability to save operators millions of
dollars.

Chairman and CEO of BlueFire Equipment Corporation William A. Blackwell said,
“Fossil fuels promise to remain relevant for years to come, and BlueFire’s
drilling technology stands to play an important role in helping unlock future
supplies.”

BlueFire’s exclusive design has the ability to provide higher rates of
penetration (ROP) and longer bit runs in hard rock formations and shales,
representing a breakthrough in drilling technology.

In order to improve performance and reduce drilling cost per foot, BlueFire
bits employ large cutter face volumes for rapid drilling of shales,
sandstones, limestones and sticky clays. These bits utilize premium PDC
cutters for improved ROP and are designed with computational fluid dynamics
(CFD) directed ports to accelerate cleaning and optimize cooling of large
diameter PDC cutters. Company findings indicate a decrease of more than 30
percent in temperature on the cutting surfaces, drastically reducing cutter
wear and extending the life of the bit.

Conventional bits use nozzles that eject drilling fluid into the bottom of the
wellbore resulting in a general application and uneven distribution at the
point of contact. BlueFire’s bit design employs strategically aligned nozzles
to concentrate high-pressure jet streams directly on the cutting edge,
lubricating the interface between the cutters and the rock formation being
drilled. Furthermore, improved cleaning and scouring action facilitates the
removal of cuttings. The result is a bit that runs cleaner and cooler.

Details about BlueFire Equipment Corporation and information about obtaining a
quote are available at www.bluefireequipment.com.

About BlueFire Equipment Corporation (BLFR)

BlueFire Equipment Corporation designs and manufactures proprietary drilling
technologies for use in the exploration and production of oil and gas in the
United States. It sells and leases various sizes of polycrystalline diamond
cutter (PDC) drill bits to drilling contractors and oil and gas companies.
BlueFire Equipment Corporation was founded in 2008 and is headquartered in
Houston, Texas, where other major exploration and production companies have a
presence, including ExxonMobil, BP and ConocoPhillips.

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipates," or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the company to differ materially from those expressed or
implied by such forward looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release only speaks as of the date of its
distribution.

Contact:

BlueFire Equipment Corporation
William Blackwell, 866-713-3700