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Beats By Dr. Dre Introduces the New Beats Studio: Redesigned and Reimagined



 Beats By Dr. Dre Introduces the New Beats Studio: Redesigned and Reimagined

The #NewBeatsStudio Features New and Improved Sound, Design, Noise Canceling,
and Power Management; Available Everywhere August 2013

PR Newswire

LOS ANGELES, July 24, 2013

LOS ANGELES, July 24, 2013 /PRNewswire/ -- Beats Electronics LLC (Beats), the
leading audio brand co-founded by legendary artist and producer Dr. Dre and
Interscope Geffen A&M Chairman Jimmy Iovine, today proudly introduces the next
generation of the company's iconic Beats By Dr. Dre Studio headphone. The
original Studio put Beats on the map, capturing the hearts and ears of
consumers and creating demand for a premium sound experience. Today, the new
Beats Studio marks an elevated standard of quality, innovation and design for
everything Beats brings to market moving forward, reinforcing the company's
commitment to exquisite form, function, and most importantly sound.

(Photo: http://photos.prnewswire.com/prnh/20130724/LA52164)

"Music is my first love," said Dr. Dre. "It's how artists and producers
communicate with their fans, but if the sound isn't right then the emotion
isn't right and the meaning gets lost in translation."

"With the original Studio headphone we set out to prove that people all around
the world care enough about sound to invest in it – and we did," said Jimmy
Iovine. "Now we are taking it a step further. The new Studio is tuned with
balance, accuracy and emotion, has a breathtaking design and truly
innovative technology. This is the sound of the future."

Introducing the new Beats Studio headphone

Sound:  Each pair of the new Beats Studio headphones is precisely tuned with
new custom digital software called the Beats Acoustic Engine (BAE), to
perfectly deliver a reengineered and reimagined Beats sound experience.

Design: Every detail in the new Beats Studio was specially crafted to create a
streamlined look, feel, and fit. The new design features lighter materials,
increased strength, improved flexibility and an acute attention to detail.
There are no visible screws. There are no straight lines. The new design also
features an ergonomic adjustment mechanism around the ear cups that enables
them to adjust to the head without restriction via a single floating pivot. 

Noise Canceling: The new Beats Studio features adaptive noise cancellation
(ANC), which switches between two modes. In music mode, sound quality and
noise cancellation are perfectly balanced to deliver a premium listening
experience. When unplugged, the headphone provides a more aggressive noise
reduction experience. All of the materials – from the ear cups to the headband
– work in concert to isolate sound and improve the acoustics of the new Beats
Studio.

Power Management: No more changing batteries. The new Beats Studio is a
noise-cancelling headphone with a rechargeable, 20-hour, Lithium-Ion battery.
Charge it in any USB port or outlet. A 5-light LED battery fuel gauge
indicates how much charge is left while an auto on/off feature automatically
shuts down the headphone once it is unplugged.

The new Beats Studio retails for $299.95 and will be widely available
beginning August 2013 at www.beatsbydre.com and authorized Beats retailers.

For more information please visit www.beatsbydre.com/presscenter and follow
@beatsbydre on Twitter #NewBeatsStudio. Images and additional assets are
available upon request.

About Beats Electronics LLC:

Established in 2008 as the brainchild of legendary artist and producer Dr. Dre
and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics
(Beats) provides a premium sound experience at every touch point
of the consumer's life. It is the parent company of the Beats™ by Dr. Dre™
line of high-quality headphones, Beats Audio™ HD-sound systems, and digital
music service MOG which will serve as the backbone for the company's
highly anticipated digital music service internally dubbed "Daisy". The Beats'
mission is to provide a superior end-to-end music experience - with
headphones, devices and services - so fans feel the emotion and hear the music
the way artists intended it to sound from the studio. This experience is aided
by partnerships with HP, Chrysler Group and HTC Mobile.

Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President & COO
Luke Wood, Beats Electronics is based in Santa Monica, CA. For more
information, please visit http://www.beatsbydre.com/. 

SOURCE Beats Electronics LLC

Website: http://www.beatsbydre.com
Contact: Jessica Bass, 310-895-6508, jbass@beatsbydre.com
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