Autobytel Nets Big Search Engine Marketing Results with Google AdWords Enhanced Campaigns

  Autobytel Nets Big Search Engine Marketing Results with Google AdWords
  Enhanced Campaigns

   Overall Autobytel conversions increase 10 percent and tablet conversions
    increase 15 percent, while marketing costs decrease across many of the
                    company’s online marketing campaigns.

Business Wire

IRVINE, Calif. -- July 24, 2013

Autobytel, pioneer of the automotive Internet and the company dedicated to
helping automotive consumers and dealers connect online, today announced its
Search Engine Marketing results (SEM) using Google AdWords^™ enhanced
campaigns, which the company says helped increase conversions while reducing
marketing expenses across many of its digital marketing campaigns since it
began implementing enhanced campaigns this February.

"Google's enhanced campaigns help Autobytel improve digital marketing results
among car buyers." (Ph ...

"Google's enhanced campaigns help Autobytel improve digital marketing results
among car buyers." (Photo: Business Wire)

Enhanced campaigns enabled Autobytel to optimize and set bids according to
online car buyer contexts, such as their location, the time of day, or the
type of device they were using. What’s more, Autobytel uses AdWords advanced
reporting and new features like upgraded site links and ValueTrack URL tagging
which helped increase click-through-rate (CTR) and improve internal tracking.

Campaign highlights, published in a Google case study
(http://adwords.blogspot.com/2013/07/stepping-into-future-together.html)
posted this week, reveal the following results:

  *Overall Autobytel conversions increased by more than 10%
  *Autobytel tablet conversions increased by 15%
  *Cost-per-acquisition (CPA) held steady, or decreased, for many of
    Autobytel’s online marketing campaigns
  *The number of Autobytel campaigns requiring manual management decreased by
    30%

“We were innovators in 1995 when we pioneered online car buying and we
continue to innovate today,” said Jeffrey Coats, President and CEO of
Autobytel Inc. “Google’s enhanced campaigns enable us to reach online
consumers with the right marketing message, at the precise time and place in
the car shopping process, while helping us decrease costs and eliminate manual
resources. Essentially, Google has helped Autobytel significantly improve
digital marketing ROI.”

Since it paved the way for Internet automotive shopping and buying nearly 20
years ago, Autobytel has developed a keen understanding of the path online
consumers take to the point of purchasing a car. And now that the company has
completed its upgrade to enhanced campaigns—a process it started just five
short months ago—it has an even greater understanding of user behavior which
has helped it aggressively improve the overall user experience.

“It isn’t that the information in-market buyers need has changed, it is where
and when they look for it that has shifted,” said Billy Ferriolo, Senior Vice
President, Consumer Acquisitions at Autobytel. “Google’s enhanced campaigns
have helped us increase our SEM lead volume while essentially maintaining the
same keyword base we have historically. We’re acquiring the right conversions
at the right price, lead volume is growing and we’re able to focus our search
marketing efforts more on the user experience rather than managing the
account, which is great.”

Ferriolo says that his team has also gained a deeper understanding of the way
Autobytel’s target audience researches purchases, including mobile users
(which now represent 20 percent of overall Autobytel site traffic) at physical
dealerships checking prices and inventory, or tablet or laptop users
researching vehicle information from the convenience of their home after
seeing a television commercial.

About Autobytel Inc.
Autobytel Inc., an online leader offering consumer purchase requests, or
leads, and marketing resources to car dealers and manufacturers and providing
consumers with the information they need to purchase new and used cars,
pioneered the automotive Internet when it launched its flagship website,
www.autobytel.com, in 1995. Autobytel continues to offer innovative products
and services to help consumers buy, and auto dealers and manufacturers sell,
more used and new cars. Autobytel has helped tens of millions of automotive
consumers research vehicles; connected thousands of dealers nationwide with
motivated car buyers; and helped every major automaker market its brand
online. Through its flagship website, network of automotive sites and
respected online affiliates, Autobytel continues its dedication to innovating
the industry’s highest quality Internet programs to provide consumers with a
comprehensive and positive automotive research and purchasing experience, and
auto dealers, dealer groups and auto manufacturers with some of the industry’s
most productive and cost-effective customer referral and marketing programs.

Investors and other interested parties can receive Autobytel news releases and
invitations to special events by accessing the online registration form at
investor.autobytel.com/alerts.cfm.

Photos/Multimedia Gallery Available:
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Contact:

Autobytel Inc. Media Relations
Splash Media
Jennifer Lange
949-916-4820
jlange@getsplashmedia.com
or
Autobytel Inc. Investor Relations
Curtis DeWalt
Chief Financial Officer
949-437-4694
curtisd@autobytel.com
or
PondelWilkinson Inc.
Roger Pondel/Laurie Berman
310-279-5980
investor@pondel.com
 
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